Resource Hub. - Marketing Association

Behind the scenes of the MA. Meet Nanna Baungaard, MA's Product Specialist in our Learning &...

After we recently ran a poll on LinkedIn on the topic of Fractional CMO’s, it was clear people...

Over the past two years, I’ve had the pleasure of taking you behind the scenes with some of the...

"Only a fool learns by experience, I prefer to learn from the experience of others." - Otto von...

The Marketing Association Celebrates 50 Years of Helping Marketers Be Brilliant 1974. The year ABBA...

2023 was a big year for Diane Clark. Finalist for Marketer of the Year. Graduate MA’s Advanced...

One of New Zealand’s most high-profile and well-respected CMOs, Annemarie Browne, is moving to Lion...

We asked Marketing Association members from across New Zealand how AI has made a difference for...

In late September 2023, a jury of 10 leading global brand-side marketers selected Ally Young, CMO...

Commerce Commission punishes Slingshot and Orcon for breaching Fair Trading Act.

Interview with Andrea Newland, Chief Executive at Melanoma New Zealand Andrea swapped a career in...

Have you ever walked in to one of our Conferences or Awards Ceremonies and seen the incredible...

Running a promotion? You’ll need T’s and C’s! Members regularly ask our advice-line consultant...

For this month’s MA Member Story, we chatted to Caroline Ah Chong-Douglas, General Manager Sales...

Born in Tokyo, Japan, Sobia lives in Auckland and works as a B2B Marketing Manager at Trade Me....

Meet David, one of 30 marketers in the first cohort of the Marketing Association’s new Advanced...

The Great Trade-Off: Balancing Privacy and Trust in Marketing in the Digital Age

What does K'Road, The Eggplant and Frank Energy have in common? TikTok for the sexy and not-so-sexy...

International Keynote: Ridley Plummer, Metaverse and NFT Project Manager at Tennis Australia....

There are a lot of buzzwords in tech right now; creator, community, Web3, NFTs, metaverse. The...

Doug Kessler, Co-Founder & Creative Director at Velocity Partners London, spoke at our Marketing...

Game Changer Conference: 'This Girl Can' Panel Discussion Some of the biggest brands in sports have...

Recently the MA ‘Adviceline’ had a query from an organisation which collects customers’ CRM details...

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

We are now living in a world that is increasingly driven by data thanks to the emergence of digital...

This Code of Practice and Guidelines has been developed by the Marketing Association for the...

On 21 February 2019 the MA’s Strategic Marketing special interest group hosted a panel discussion...

It’s hard to argue against the benefits of good strategic marketing collaborative partnerships....

AR's big brother, Virtual Reality (VR) is also back in vogue, thanks to an increase in the...

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

This code applies specific rules to credit reporters to ensure the protection of individual...

What do great brands like Air New Zealand, Spotify and L&P have in common? They use nostalgia...

Briana Millar - Tonkin + Taylor Customer Experience Manager, Cross Fit Newie, Beach Lover, Foodie...

As a society, we have entered into an unimaginable world to navigate. And as marketers and brand...

Modern consumers, overwhelmed by media and visual content on a daily basis, are turning their backs...

Alice from Mint Design tells us all about a critical marketing theory: Motivators vs. Justifiers...

Member question: I have an upcoming campaign and want to add some influencer marketing alongside...

Influencers have taken a hit during the pandemic which means many are looking for new partnerships...

It’s time to roll out the red carpet! Today, YouTube released the top ads that Kiwis chose to watch...

"Seeking a marketing rockstar to head up our global marketing efforts! A Masters degree in a...

JJ McConnachie is a passionate Agile advocate who has worked in advertising and marketing for over...

Customer Experience, once thought to be the “Buzzword of 2018”, is now a key driver to business...

The Alcohol Advertising and Promotion Code became effective for all ads from 1 July 2021 This Code...

This Code from the Advertising Standards Authority covers all words and visual depictions in all...

This Code from the Advertising Standards Authority applies to all advertisements that target...

This Code from the Advertising Standards Authority covers all words and visual depictions in all...

This Code from the Advertising Standards Authority applies to all gambling advertisements placed in...

1. The value of your data depends on the skills of your people

New Zealand's most authentic brands in 2019 are revealed. The four drivers of Brand Authenticity;...

The purpose of the Advertising Standards Code is to ensure that every advertisement is a...

If you can't back it up, don't say it. Traders breach the Fair Trading Act if their claims are...

Too often do we hear the pains and frustrations from corporate marketing departments and creative...

National Code of Practice for the Distribution of Unaddressed Mail The unaddressed mail...

CURRENTLY UNDER REVIEW

This Code of Practice and Guidelines has been developed by the Marketing Association for the...