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Resource Hub. - Marketing Association

Our resources are dedicated to bolster your learning and provide you with insightful content and templates to help you in your career and marketing role.

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Vogels Greatest Campaigns Winner

The NZ Marketing Association is excited to reveal the results of its "Vogels Toast to the Greatest...

My North Star: Zania Guy on People, Conversations and Giving Back to the Marketing Community

“I love talking to people!” says Zania Guy with a laugh. And it’s soon clear that sparking...

Marketing Association's submission to the Justice Select Committee on 'The Privacy Amendment Bill'

The Marketing Association’s Compliance Consultant Keith Norris has been working with the MA data...

Building a Supportive Marketing Community in the Waikato

For this month’s MA Member Story we talk to Quentin Weber, Founder of Hamilton-based agency Unbound...

Is Local Radio being ‘elbowed out’ by Global TechMedia companies?

Australian Ad’ publication Mi3 recently reported that radio stations in Australia have expressed...

Ideation, Research, and Benchmarking: Why Connecting Marketers with Academics Is a Win-Win

Interview with Dr Ning (Chris) Chen, Associate Professor in Marketing at UC Business School,...

Anubha Sahasrabuddhe's presentation at Brand Summit 2023

Anubha Sahasrabuddhe, a seasoned global consumer leader, currently holds the prestigious position...

Meet Nanna, Our Latest Employee to Join our Learning & Development Team.

Behind the scenes of the MA. Meet Nanna Baungaard, MA's Product Specialist in our Learning &...

The Role of a Fractional CMO: The What, The How, and The Why!

After we recently ran a poll on LinkedIn on the topic of Fractional CMO’s, it was clear people...

The Long and Short of It: Mark Ritson on how YouTube works for Mondelez and Uber

Over the past two years, I’ve had the pleasure of taking you behind the scenes with some of the...

Navigating the C-Suite: Insights from Think Again

"Only a fool learns by experience, I prefer to learn from the experience of others." - Otto von...

MA Celebrates 50 Years of Helping Marketers Be Brilliant

The Marketing Association Celebrates 50 Years of Helping Marketers Be Brilliant 1974. The year ABBA...

StopPress Interview with Diane Clark

2023 was a big year for Diane Clark. Finalist for Marketer of the Year. Graduate MA’s Advanced...

CMO Perspective: Annemarie Browne

One of New Zealand’s most high-profile and well-respected CMOs, Annemarie Browne, is moving to Lion...

Experimenting with AI – Lessons, Advice and Cautions from Fellow Marketers

We asked Marketing Association members from across New Zealand how AI has made a difference for...

An Interview with Spark NZ’s Ally Young, Winner of the 2023 CMO Pencil

In late September 2023, a jury of 10 leading global brand-side marketers selected Ally Young, CMO...

Customers refunded nearly $480k in settlement with ComCom

Commerce Commission punishes Slingshot and Orcon for breaching Fair Trading Act.

Warm Fuzzies and Small Budgets: Marketing in the Charity Sector

Interview with Andrea Newland, Chief Executive at Melanoma New Zealand Andrea swapped a career in...

Interview with Emily Ansell: The Genius Behind MA’s Event Styling

Have you ever walked in to one of our Conferences or Awards Ceremonies and seen the incredible...

Template for Promotional Terms & Conditions

Running a promotion? You’ll need T’s and C’s! Members regularly ask our advice-line consultant...

Interview with Caroline Ah Chong-Douglas

For this month’s MA Member Story, we chatted to Caroline Ah Chong-Douglas, General Manager Sales...

Interview with Sobia Mughal, B2B Marketing Manager

Born in Tokyo, Japan, Sobia lives in Auckland and works as a B2B Marketing Manager at Trade Me....

AML Participant Interview with David Norman of DB Breweries

Meet David, one of 30 marketers in the first cohort of the Marketing Association’s new Advanced...

MA Privacy Week Webinar 2023 On Demand

The Great Trade-Off: Balancing Privacy and Trust in Marketing in the Digital Age

Past Presentation from DDO 2022: Sam Stuchbury on successful TikTok campaigns

What does K'Road, The Eggplant and Frank Energy have in common? TikTok for the sexy and not-so-sexy...

Game Changer 2022: Taking the Australian Open into the Metaverse

International Keynote: Ridley Plummer, Metaverse and NFT Project Manager at Tennis Australia....

Game Changer 2022: The Future of Fandom

There are a lot of buzzwords in tech right now; creator, community, Web3, NFTs, metaverse. The...

Managing your goddam stakeholders: The single most important success factor in B2B marketing

Doug Kessler, Co-Founder & Creative Director at Velocity Partners London, spoke at our Marketing...

Game Changer 2022 - This Girl Can Panel Discussion 'video'

Game Changer Conference: 'This Girl Can' Panel Discussion Some of the biggest brands in sports have...

How do you collect information from your customers?

Recently the MA ‘Adviceline’ had a query from an organisation which collects customers’ CRM details...

Fast Five: Launching of a New Brand

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Fast Five: Copyright Licensing

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Fast Five: Food Safety Compliance

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Fast Five: Gender Stereotyping in Ads

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

How to create a data-driven strategy to fire up your business

We are now living in a world that is increasingly driven by data thanks to the emergence of digital...

Code of Practice for Telemarketing

This Code of Practice and Guidelines has been developed by the Marketing Association for the...

Advice from three of NZ’s top marketers – How to get ahead of the curve

On 21 February 2019 the MA’s Strategic Marketing special interest group hosted a panel discussion...

One + One can sometimes equal three

It’s hard to argue against the benefits of good strategic marketing collaborative partnerships....

Augmented and Virtual Reality: hot tech for your marketing toolbox

AR's big brother, Virtual Reality (VR) is also back in vogue, thanks to an increase in the...

Introducing Fast Fives

Introducing FAST FIVES The regulations we must follow in our daily marketing activities are often...

Credit Reporting Privacy Code 2020

This code applies specific rules to credit reporters to ensure the protection of individual...

Nostalgia Marketing - try this hot marketing tactic!

What do great brands like Air New Zealand, Spotify and L&P have in common? They use nostalgia...

Q&A with customer experience advocate Briana Millar

Briana Millar - Tonkin + Taylor Customer Experience Manager, Cross Fit Newie, Beach Lover, Foodie...

In an isolated world, content creators can help us connect

As a society, we have entered into an unimaginable world to navigate. And as marketers and brand...

Why Influencers Work

Modern consumers, overwhelmed by media and visual content on a daily basis, are turning their backs...

What can Lizards and Porsches tell us about Marketing?

Alice from Mint Design tells us all about a critical marketing theory: Motivators vs. Justifiers...

How to select the perfect content creator or influencer for your brand and campaign

Member question: I have an upcoming campaign and want to add some influencer marketing alongside...

Kiwi restaurants: A step-by-step guide to influencer marketing in lockdown

Influencers have taken a hit during the pandemic which means many are looking for new partnerships...

YouTube reveals top ads of 2019

It’s time to roll out the red carpet! Today, YouTube released the top ads that Kiwis chose to watch...

Do marketers face unrealistic expectations?

"Seeking a marketing rockstar to head up our global marketing efforts! A Masters degree in a...

Q&A: Agile and marketing

JJ McConnachie is a passionate Agile advocate who has worked in advertising and marketing for over...

Customer Experience: The Drivers to Success #CX2019

Customer Experience, once thought to be the “Buzzword of 2018”, is now a key driver to business...

Alcohol Advertising and Promotion Code

The Alcohol Advertising and Promotion Code became effective for all ads from 1 July 2021 This Code...

Code For Financial Advertising

This Code from the Advertising Standards Authority covers all words and visual depictions in all...

Children and Young People's Advertising Code

This Code from the Advertising Standards Authority applies to all advertisements that target...

Therapeutic and Health Advertising Code

This Code from the Advertising Standards Authority covers all words and visual depictions in all...

Gambling Advertising Code

This Code from the Advertising Standards Authority applies to all gambling advertisements placed in...

What is your data worth? Probably less than it could be.

1. The value of your data depends on the skills of your people

Brand Authenticity Report 2019

New Zealand's most authentic brands in 2019 are revealed. The four drivers of Brand Authenticity;...

Advertising Standards Code

The purpose of the Advertising Standards Code is to ensure that every advertisement is a...

Commerce Commission New Zealand - Video Guidance to Traders

If you can't back it up, don't say it. Traders breach the Fair Trading Act if their claims are...

Six benefits you’ll get from a move to online review and approval

Too often do we hear the pains and frustrations from corporate marketing departments and creative...

National Code of Practice for the Distribution of Unaddressed Mail

National Code of Practice for the Distribution of Unaddressed Mail The unaddressed mail...

Code of Practice for Direct Marketing

CURRENTLY UNDER REVIEW

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