The Commerce Commission files proceedings against Brand Developers Ltd
The commission has filed proceedings against Brand Developers Limited (The TV Shop) and Tech Vault Enterprises Ltd, alleging that both companies engaged in conduct that is regarded as a substantial departure from generally accepted standards of business conduct in New Zealand. In both cases, the commission’s focus has been on alleged high-pressure sales tactics and exploitative practices targeting vulnerable consumers, including those with cognitive impairments or serious illnesses.
The commission alleges that The TV Shop failed to ensure customers understood the terms of sale, including the nature of ‘30-day trial‘ offers, and used aggressive post-sale retention strategies.
The commission’s actions therefore serve as a reminder for all businesses to review sales and customer engagement practices. At the same time, the commission’s guidance describes unconscionable conduct as behaviour that “substantially” departs from expected standards of business conduct and is “so harsh that it goes against good conscience” – a standard the commission notes should only rarely be breached.
If found guilty of unconscionable conduct, businesses face significant consequences including current fines of up to NZ$600,000 for companies and $200,000 for individuals.
Source: Keith Norris, 02 March 2026