How to measure SEO in Google Analytics

How to check your organic search traffic and conversions

If you have started or have been doing SEO for your website, you'll want to see the impact that optimisation has on your website traffic!

This simple guide shows you a step by step breakdown of how to review your organic traffic and organic conversions inside Google Analytics.

This guide will show you:

• How to log in to your Google Analytics and view your organic traffic

This can come in handy if you've ever run into these scenarios:

• You want to report on organic traffic and conversions
• You'd like to compare year on year organic traffic
• You want to see the impact your SEO agency is having on your traffic

We're Insight Online, a digital marketing agency based here in Auckland, and we'll be providing you with a bunch of SEO resources this year.

If you haven't already, check out our other SEO resources in the Marketing Associations Resource Hub. If there's ever anything you might like to see, don't hesitate to contact us! We're always happy to have a chat.