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Generative Engine Optimisation (GEO)—The Next Big Thing for SEO and Digital Marketing

Amanda Middeldorp, Marketing Manager at Pure SEO, explores the emerging concept of Generative...

Together Bites - Google Chrome Cookie Update

Suraj Barnawal, Chief Innovation and Technology Officer at Together explores the implications of...

Caught up on Third-Party Cookies? It's Goodbye to Third-Party Cookies

In a surprising twist, Google has reversed its decision to phase out third-party cookies in Chrome,...

How to Make Your Website Rank Well in Google SERPS & AI Overviews

All SEO experts and marketers want their websites to rank well. However, with continuous updates to...

Don't Panic About Google's Latest Algorithm Update

Google's periodic algorithm updates often spark concern and speculation within the digital...

Digital Marketing: Reflections on 2023 and Projections for 2024

Marketers need to view changes in the industry as opportunities for growth and innovation rather...

The Future of Paid Ads and Organic Content in the Age of Google's SGE

From ChatGPT to Google's search generative experience (SGE), developments in artificial...

See how your website is performing with PureSEO's free report!

Tracking your SEO performance is essential to a successful SEO campaign. Pure SEO have a quick and...

Improve your website & ad campaign performance with server-side GTM

Tracking and analysing user behaviour is a critical aspect of today’s digital landscape. However,...

Battle of the Titans: Google vs Microsoft in AI-Powered Search

Hi team, The big news in digital marketing must be the product developments and announcements from...

The Rise of ChatGPT: What it Means for Your Website's Search Traffic

What's going on:  If we look at how technological change occurs, it's often the original...

How ChatGPT Could Change the Game for Publishers and Search Traffic

I hope you've been well through all this crazy weather we've been having! It's a turbulent time and...

Why is Chat GPT So Popular?

Today I'd like to talk about ChatGPT. In case you haven't heard of it, ChatGPT is a publicly...

How To Create a Landing Page That Converts

Although a lot of our work is optimising our client's websites for search engines, we must always...

2023 Predictions - Digital & Search Marketing

Forced migration to GA4 increasing complexity in the reporting/analysis space

How to Enhance Competitor Ad Intelligence with Google Ads

Who here has had a notification from Google where you’ve had to authenticate your business and...

Six of the biggest SEO mistakes I have encountered in New Zealand

When I started Pure SEO in 2009 (shortly after I came here from the UK), I was looking at various...

Seamless SEO Website Migration: What You Need to Know

Are you considering migrating your website from one domain to another? If so, you may be wondering...

YouTube vs TikTok

YouTube is powering up to attract content creators and advertisers - Will the attention follow? In...

Is TikTok the Next Big Search Engine?

Facebook and Google are trying to emulate TikTok as the platform makes inroads into search. Over...

Google Business Profile Optimisation

How to ensure your business appears in the search results Creating and maintaining your business's...

Anti-Trust Bills & The Future of Search Marketing

A new bipartisan proposal takes aim at Google and would force it to break up its digital...

Tech Companies Respond to Privacy Needs

Tech companies around the world are responding to increased privacy needs. I've been seeing an...

Core Web Vitals: What Marketing Managers need to know

What do Marketing Managers Need to Know about Core Web Vitals? Core Web Vitals are a set of three...

How to measure SEO in Google Analytics

How to check your organic search traffic and conversions If you have started or have been doing SEO...

5 Low Cost Digital Marketing Ideas

5 Low-Cost Digital Marketing Ideas Marketing Managers are constantly feeling the pressure to do...

SEO Content Optimisation 101 for Marketing Managers

Introduction After you’ve done your keyword research, there are two main areas of website...

What is the Best SEO Audit Tool?

What is the Best SEO Audit Tool? From Gravitate Design, March 30 2022 A technical SEO audit is one...

Making the switch to Google Analytics 4

By now you have probably heard that there’s a big change coming to Google Analytics: Universal...

Relief for Media in sight as Legislators & Big Tech Continue to Grapple

So Australia bought in the News Media Bargaining Code last year. Off the back of that legislation,...

Keyword Research 101 for Marketers

If you've ever been involved in SEO, you've likely heard some search geek (much like ourselves)...

Marketing Managers Guide to SEO

Insight Online's Marketing Managers Guide to SEO will help jumpstart your company's SEO program.

SEO and Link Building in 2021

Mint Design's Jake Shelton discusses SEO strategies with us, watch the video below! Prefer to scan?...

YouTube video SEO in 10 steps

It’s well known that YouTube is the second largest search engine in the world. Still, video SEO is...

3 ways to use audience data to improve your Google Search Campaigns

Google Ads (aka Google Adwords) has had one of the biggest revamps since its inception in 2000....

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