With Zavy’s new Social Benchmarks Calculator, social media brand intelligence platform Zavy asked their data scientists to analyse over 7.4 million social media posts across Facebook and Instagram, primarily from New Zealand and Australia, with a small proportion of international brands.
After segmenting these posts into industries, they further divided them by following size, so that marketers can know where their social media channels stand against relevant brands, and type of posts.
Five years’ worth of data was fed into the Benchmarks Calculator: an easy-to-use tool that provides personalised benchmarks to see how your social media stacks up next to follows, comments, shares and sentiment.
The calculator is completely free and is an invaluable resource for New Zealand and Australian marketers who want an actionable social strategy based in accurate industry data. It’s predecessor, Zavy’s Benchmarks Report, has already helped hundreds of marketers wanting to level up on social.
Get the best out of your social – and stay ahead of the competition. Head over to Zavy to crunch the numbers.