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Resource Hub. - TRA

Our resources are dedicated to bolster your learning and provide you with insightful content and templates to help you in your career and marketing role.

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Personalised social media benchmarks for New Zealand and Australia

Take the guesswork out of social and compare your social stats to over 7.4 million posts from NZ...

Zavy's Social Media Benchmarks Report

See how you stack up against competitors with Zavy’s benchmarks report To do social right, you’ve...

Essential Brand & Creative Metrics

Brands are intangible. They exist in people's minds, as images, perceptions, memories and emotions....

Top 10 Ads in New Zealand - Results 2022

To see what really resonates with Kiwi audiences, TRA regularly asks New Zealanders to tell us...

Changing Your Social Media Strategy for Good

In a world where a burger chain talks about depression, shoe brands support Black Lives Matter and...

New Zealand B-to-B Marketing Report 2020

Why is B-to-B marketing so samey, and how can it be made more effective? Those are the central...

The three R's to insist on when briefing your next TV campaign

With ThinkTV NZ, we asked 6,000 kiwis about their favourite ads and found the three R's you need to...

Making progress means living by your kiwi values

Many Kiwis feel that they are making progress, but we are challenged by the fact that not everyone...

Navigating Modern Growth Challenges with TRA

Earlier this month, TRA began its Sunrise Session with a question: What keeps you up at night?

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