Many Kiwis feel that they are making progress, but we are challenged by the fact that not everyone is. With one nervous eye on the economy and our job prospects, Kiwis head back to their roots and enjoy the small things and connect with nature. In this article, we explain why marketers need to tune into that tone of voice and celebrate our underlying character of fairness and innovation to make an impact. Read it on TRA's knowledge hub, Mainframe.