MA's 2023 Annual Report.
2023 saw me complete four years as CEO at the MA and it was the first year since starting that wasn’t disrupted by Covid. It’s amazing how quickly we take for granted having a year without disruption and on reflection it allowed us to plan and implement with confidence – and what a difference that makes!
What was really noticeable in 2023 was the level of engagement we had with members and the enthusiasm NZ marketers had to learn and network. In 2024 we will be implementing the next stage of development for our digital platform and we believe this will transform the digital and web experience for members. We are also upgrading our training facilities at the MA head office and I believe we will arguably have one of the most advanced training rooms in NZ including the ability to live stream around NZ.
Read the full report here.
Highlights for 2023 included:
- Record number of entries at NZ Marketing Awards (284), plus, a record attendance at the Awards night (over 1000).
- The introduction of the free Monthly Marketing Meetups in Auckland with most events being oversubscribed.
- Hosting the incomparable Professor Mark Ritson for a public event.
- MA was nominated for the finals of the Australasian Association of the Year in Sydney.
- The Keith Norris Charity Golf Cup in February 2023 raised $50,000 for Melanoma NZ.
- Offered the Marketing Futures Collective for Pasifika and Maori students. Students were sponsored by 16 companies.
- Launched the Professional Certification in Advanced Marketing Leadership which was sold out an d100% of attendees said they would recommend the program to their peers.
Read the report here.