MA’s hugely popular Monthly Meetups start and finish with networking and a few laughs over drinks & nibbles and in between you’ll enjoy practical tips and anecdotes from the frontlines of marketing.
On 28 May, we dive into a challenge that organisations often face in their efforts to be truly customer centric.
An effective brand management team understands customer needs and develops brand strategy to meet those needs. But it's in the day-to-day experience of customers where the brand really comes to life. If the experience doesn't live up to the brand promise you risk losing credibility, trust, and customers.
Our panel of industry practitioners from Downer, The Warriors, BrandScience and AA will share how they manage this challenge and answer your questions.
This Meetup is organised by the Marketing Association new Brand and Customer Special Interest Group.
Senior Marketing Manager, Customer & Member Lifecycle, AA New Zealand
Panel Moderator
Senior Marketing Manager, Customer & Member Lifecycle, AA New Zealand
Panel Moderator
Brand and Marketing Strategy Consultant, BrandScience NZ
Carolyn is a brand, marketing and creative strategist with over 20 years' experience working both agency and client side. As Head of Brand at Trustpower she was responsible for making most of New Zealand cry with her TVC featuring Blue, the 3-legged dog, which was also New Zealand's favourite TV ad for 2022. She now runs her own brand strategy consultancy, BrandScience.
General Manager of Marketing & Business Development, One New Zealand Warriors
With a background in strategy, marketing, and sales spanning aviation, auto and sport, GH is big on putting fans at the heart of the action through engagement, entertainment, and enchantment as the catalyst for turning brand power into star power.
Customer Experience Manager, Downer Group
TBC
Senior Marketing Manager, Customer & Member Lifecycle, AA New Zealand
Panel Moderator
Marina has over 15 years experience in client and agency roles across Australia, the UK and Aotearoa.
Her first agency role was on the Coca Cola account, where the standard for what excellence looks like was set.
That team made divinity achievable at pace and demonstrated the importance of clear guidelines in progressing an effective creative process.
Since then, she has worked across the Education, Finance, Import and start up realms, continuing the good fight for the Human first approach at every step.
In late 2021 Marina went to Harvard Business School to study Behavioural Economics getting insights on the topic from the best in the world.
She is forever championing Human Centricity and never compromising curiosity tangents, because ‘you just never know where they will lead'.