Community.

Introducing Sobia: An impactful Marketeer with a dash of academic-nerdiness (and mega coffee snob).

Sobia brings over 12 years of experience in the tech, education, and services industries, making her a seasoned marketing pro. As the B2B Marketing Manager at Trade Me, she blends her passion for Product Marketing and Revenue Growth Marketing (aka RevOps) to drive results.

With a digital marketing mindset ingrained in her very being, Sobia lives and breathes go-to-market strategies and initiatives measurable growth. She's a proud nerd who dives deep into consumer behaviour literature and data to back up her marketing approaches with valuable insights for messaging.

Sobia's academic prowess extends beyond her marketing acumen. She's presented her research papers in Portugal and Germany, and earned her the esteemed Best Paper Award at a top-notch Macro-marketing conference.

Sobia's ultimate mission is to make a positive impact on people's lives. She achieves this by volunteering, empowering others, and currently serving as the Co-Chair of the B2B Marketing Association's Special Interest Group.

Anne is an experienced Business Development and Marketing professional with over 14 years of work experience in the UK, Australia and NZ.

She has spent most of her career working for professional services firms. Since moving to New Zealand, she has worked for Russell McVeagh, Deloitte and she is currently a Marketing and BD Manager for DLA Piper.

In the last few years she has been focussing on managing key client and sector programmes for some of the following sectors: Public sector, Healthcare, Tech, FinTech and InsurTech.

Anne's strengths include providing a strategic approach, encouraging innovation and stimulating creative thinking.

Jonathan Wrait, Attain’s Head of Marketing, comes with a rich history in business. First starting at the age of 18, he started a successful school tutoring business before being named as the 2011 Global Student Entrepreneur of the Year.

Over the next 13 years, Wrait worked both as a marketing manager and headed up his own agency, Red Gorilla.

He has worked with clients in a wide range of industries including retail, property, food & beverage, technology, engineering, corporate training and telecommunications.

“I love working with businesses that are technical or complex - understanding what they do and distilling this down to a simple, effective message that resonates with their target audience.”

PJ Morris is a creative, innovative and insightful marketing professional, who is passionate about understanding customer need to drive business outcomes and growth through all aspects of the marketing mix.

Leading change and taking stakeholders on a journey to deliver results and business growth energises me. Described as pragmatic and results focussed, my greatest strength is in building strong teams and influencing behaviour to create environments where people can grow and excel.

Having worked across both B2B and B2C brands in my career, I have a passion for B2B, and utilising technology to enable our customers growth. Currently heading up Marketing & Insights for Fletcher Building Concrete Division, across three different businesses in the construction sector to shape our market position and grow the division including portfolio strategy, brand, product development, customer communications and customer experience.

Rebecca is a freelance B2B demand generation specialist working with engineering, manufacturing and technology clients.

She is known for her practical approach to making B2B marketing work effectively in diverse client situations. She upskills in-house marketers by advocating for them with the C-suite and collaborating to deliver measurable outcomes which help to get them noticed for promotion.

Three times in her career, she's been at the forefront of leading edge marketing innovation. Professional Services marketing in the 1990s, the rise of customer relationship management in the 2000s and social media since 2005. Rebecca is an entrepreneur whose side-hustle is a sport education business for rowing. She happily uses this as the experimental sand-box for new marketing techniques. Rebecca also mentors marketers seeking career advancement through the OneUp OneDown programme.

Holding a bachelors and honours degree from Canterbury University in marketing, Gavin joined the Concentrate team with a background in a marketing agency and in house marketing.

His career started out as a digital marketing freelancer working with app startups while studying at university. From there, he has predominantly worked within the digital marketing realm within a number of industries ranging from construction and agriculture recruitment to immigration and e-commerce.

Gavin was born and raised in Thailand and moved to New Zealand in 2008. Besides work, you will find Gavin either doing Surf Life Saving in the summer or snowboarding in the winter. 

Dale heads up the marketing team at BlueOcean – The B2B Agency, where his 12+ years across both sales and marketing bring strategies fuelled by customer insight, and the tactical nous to deliver on them.

Getting sales and marketing on the same page is a passion point for Dale; helping marketers to create an environment where their ideas are respected, and their impact experienced.

Having grown up with parents in precision engineering, Dale has always had a soft spot for technical industries and complex manufacturing, though also loves healthcare and the primary sector.  

Paige is a global B2B marketer in the nutrition, food & beverage industry spanning brands including Anchor, Primo, NZMP & Fonterra.
Currently a Global Marketing Manager for Fonterra, Paige’s primary focus is enabling the success of Fonterra’s global protein and speciality ingredients portfolio
by developing and executing marketing strategy and working closely with regional sales and innovation teams across 7 continents.

Paige is passionate about B2B marketing as a broad and exciting discipline, present in almost all stages of business operation – from insights, research, new product development,
advertising, media, change management and sales. She believes a successful marketer keeps the customer at the core and values consumer insights, enthusiasm, technology, creativity and constant learning.

Professionally Paige is passionate about driving value for the New Zealand economy, supporting rural communities and spreading our quality nutrition around the world.
Personally she is energised by meeting the next generation of marketers and sharing the breadth of opportunities available in a B2B marketing career.

Sonja is an experienced marketing professional with over 16 years’ experience in both B2B and B2C marketing.

Currently heading up the marketing team at OfficeMax, Sonja is responsible for brand, research/customer experience, sales enablement and account-based marketing to New Zealand’s largest databases of business accounts (spanning every industry from healthcare to industrial, as well as education).

Sonja is passionate about making sales teams look good – fostering strong relationships between marketing and sales to ensure that customers have a fantastic experience throughout their entire purchasing journey. Sonja and her team have had the privilege of being the first marketers in New Zealand to partner with Seismic, the global leader in B2B marketing and sales enablement software. A career highlight was presenting at Seismic’s Asia Pacific customer conference on how to partner with sales to achieve mutual success.

An avid believer that B2B doesn’t have to be boring, Sonja has delivered a number of transformative projects to wow customers - including conceptualising and constructing three experiential showrooms. These have been described as a ‘Te Papa-like’ experience by customers due to their novel combination of 3D-signage, touchscreen technology and product interactions - and her work was nominated alongside Microsoft in the ‘Experience-Maker’ category of the global Seismic Shift awards.

Danielle is passionate about strategic marketing and believes that in order to be successful, you must truly understand your customers – their challenges, their wants, and their needs. She loves project managing and launching exciting initiatives, and of course, delivering value to her customers and internal stakeholders. Her role at the Marketing Association is to manage the marketing for the MA, including the brand, content, social media, campaigns, and creating a strategic marketing plan which aligns with the business strategy.

In her spare time, you will find Danielle herding her active 3-year-old son and spending time with her husband, friends and family. She also enjoys a nice getaway and trying new things. And rugby, she won’t miss an All Blacks game!

Lone is the brains behind the content of our events. From sourcing speakers and sponsors to choosing our topics, Lone is there every step of the way.

She has extensive knowledge in the Events and L&D industry and uses this to mentor her newer colleagues.

Post work, you can find Lone lost in a good book (or two!) and spending time with her beautiful family.

Briana is a passionate advocate of the Customer Experience’s potential to deliver a sustainable competitive advantage: optimising business-to-business client relationships to create a point of difference in the market and refining and executing strategies to maximise return on investment.

Her experience of managing customer experience innovation in an international Environmental and Engineering consultancy was recently recognised in two categories of the TVNZ Marketing Awards, for launching and implementing the CX programme into multi-million dollar businesses across both NZ and Australia.

Customer Experience continues to be an evolving space in Marketing - particularly the exciting opportunities for personalisation that data presents - so keeping up with what's happening and raising the bar in our industry, is really important. Being a part of the CX SIG has been an awesome opportunity to connect with a great group of people, to learn from their diverse experience, and then have a wider conversation through the MA platform to share the challenges and cool things that are happening in the CX space!

Carolyn has over 20 years’ experience as a marketer in both agency and client roles, in London and in New Zealand, working for local and global brands.

She is currently Head of Brand at Trustpower. During her eight years at Trustpower the company has transformed from a dated, regional electricity company into the leading provider of bundled services in New Zealand.

She is passionate about using data and insights to develop marketing and brand strategy, and translating those strategies into effective and creative campaigns.

“I love being part of the CX Special Interest Group. It’s a way I can contribute to the important work that the MA does for the industry in New Zealand but it’s also a fantastic opportunity to spend time with an amazing group of like-minded marketers and to learn from each other.”

Marina has over 15 years experience in client and agency roles across Australia, the UK and Aotearoa.
Her first agency role was on the Coca Cola account, where the standard for what excellence looks like was set.
That team made divinity achievable at pace and demonstrated the importance of clear guidelines in progressing an effective creative process.

Since then, she has worked across the Education, Finance, Import and start up realms, continuing the good fight for the Human first approach at every step.

In late 2021 Marina went to Harvard Business School to study Behavioural Economics  getting insights on the topic from the best in the world.

She is forever championing Human Centricity and never compromising curiosity tangents, because ‘you just never know where they will lead'.

Ever since my early days working on the Coca-Cola portfolio of brands, the importance of customer insight was lodged into my brain and has held the throne in my approach ever since.
Being a part of the CX SIG allows me to champion what I am most passionate about and that is putting the Human at the centre of everything

Sarah is our new kid on the block with regards to CX, with a robust career in consumer marketing from both agency side and client side. With over 15 years experience with brands in the UK, North America and now NZ, she has taken a vested interest in how customer experience plays out in the B2C space. She holds in high regard brands who truly compel customers not only by the product they sell but by the experience by which they do so. ‘The ability to add value to a customer and to gain loyalty by really considering, understanding and supporting our customers and their journey is so powerful.’

Sarah has been working to integrate true CX management into the organisation. As a relative newbie to the CX space and to our SIG Sarah is in a unique position to support how we look at CX from a ‘just getting started’ perspective.

Greg is a long time member of the marketing community having spent close to 20 years in Digital Advertising working across a number of agencies, for clients local and global. His experience in comms & marketing has evolved to human centric design and customer experience, where he now consults in this capacity for NZ tech giant, Datacom. This has opened up opportunities to work across a diverse range of industry sectors from our Parliamentary Services, to Farmers across rural NZ, to agents & customers across every continent.

Andrew Crowhurst is a member of InMoment’s Asia-Pacific Leadership team and its Country Manager for New Zealand.

Andrew works with clients on the design and evolution of their programs, ensuring they are leveraging optimal improvements from the insights they are gathering.

Before joining InMoment, Andrew was the Head of Customer Experience Innovation and Strategy at Vodafone New Zealand, where he had accountability for designing the VOC program and leading the implementation of its NPS roadmap and platform.

He is a certified Net Promoter practitioner and is Mckinsey trained in LEAN business transformation, with decades of customer-centric experience, from Sales and Marketing Management to Business Transformation and Change, together with CX Management.

Mat has been in marketing for over 30 years including running his own agency for 20+ years. During that time he saw a huge shift of focus on CX in the customer journey. He now focuses on how technology can better connect companies and customers to improve CX.

He is now the founder of Customer Radar, a software platform that specialises in CX and reputation management. He and his company are on a mission to help companies grow one happy customer at a time and sees technology as a way to bring innovation to businesses of all sizes.

He loves to learn through sharing knowledge and experiences and is looking forward to engaging with the marketing community to learn and grow together. 

Cassandra  drives the marketing of Assurity’s brand. Responsible for generating awareness and demand for Assurity’s solutions, she is adept in promoting the company’s unique value among clients, potential clients, and key stakeholders.

An experienced and results-oriented marketing leader, Cassandra has a solid track record delivering outstanding investment returns on integrated B2B multichannel campaigns across the Asia Pacific region and sits on the Board of Governance of Crown Institute of Studies.

She was a member of the judging panel for TVNZ-NZ Marketing Awards 2020, 2021, and Campaign Asia-Pacific Agency of the Year 2020.Cassandra holds an honours degree in Electrical & Electronics Engineering and a post-graduate diploma in Technopreneurship & Innovation from the Nanyang Technological University Singapore.

Debbie has a passion for communication, networking, uncovering opportunities and sharing success stories. Debbie has been working with our MA members for over 6 years and enjoys finding out what their current needs and challenges are to see how we can best support them as their marketing industry body. After hours you will find Debbie spending time in the sunshine at the beach with her Pom-Chi, Aurora.

Peter is an experienced technology leader with a diverse range of skills in both technology and business. His analytical skills and technology-agnostic approach have been developed through my work in a variety of industries and organisations of different sizes.

He has always been passionate about technology and its potential to transform businesses and society. He enjoys working with diverse teams and stakeholders to identify and solve business challenges. His versatility allows him to take a leaner approach, drive innovation and ensure long-term solutions.

Sharon's career has spanned Telecommunications, Energy and Financial Service Sectors, with a particular focus on Data and Insights, Marketing and Customer Experience.

Most recently, Sharon has led the evolution of ANZ Bank's Data Governance capability and culture in NZ to protect and support customers, staff and the organisation as the bank sets about executing on its future strategy. This has included the development of data management and governance disciplines, as well as approaches to privacy and ethics, that ensure high levels of consumer and regulator trust in readiness for an open data economy.

Andrey is an accomplished data-driven customer centric digital marketer with focus on marketing automation, direct marketing, social media, search, analytics, mobile applications, inbound marketing, AI, blockchain, project management.

With B2C and B2B marketing experience across manufacturing, high-tech, chemical, financial industries, he helps brands use award winning creative and innovative solutions to establish strong connection with their customers.

Along with interest in marketing, Andrey has strong interest in emerging technologies, blockchain, AI and the ways they can optimise customer experience.

Darron is passionate about leveraging his knowledge of the Data Landscape, marketing technology, AdTech and delivery of actionable insight to identify new customer & market opportunities.

Nick is an exceptional award winning senior marketer with over 20 years integrated experience.

Andrew is passionate about using data to help clients solve their business problems. Highly skilled in all facets of Quantitative research, advanced analytics, market sizing and financial analysis. Extensive experience in Financial Services, FMCG, Utilities, Telecommunications, Social research and Government projects.

Andrew is exceptional in providing clients with the confidence to act based on a sound understanding of the opportunities and issues they face, including the financial implications and ROI of any actions.

An economist and marketer, Simon has spent the last fifteen years in senior leadership positions in agencies and consultancies in both Australia and New Zealand.

He has expertise in brand, design, advertising and digital transformation. This experience has instilled in Simon an unshakable belief in the power of technology and creativity to transform business performance.

He thrives on building strong relationships within teams, and with customers and partners, to solve vexing problems for businesses using the juxtaposition of data and creativity.

Paul Hickey is widely considered as one of NZ’s leading database marketing strategists. Over the last two decades, Paul has picked up literally dozens of awards – for Best Loyalty Programme,  Best Data Strategy, Customer Insight and Data Driven Marketing with clients such as Suncorp, Countdown, Education New Zealand and New Zealand Cricket.

Paul is the Managing Director of SpeakData Ltd, an established data services consultancy that specialises in using first party customer data to drive marketing outcomes. Paul and his team have deep experience with Customer Data Platforms (CDPs), a relatively new but fast growing MarTech category, along with marketing automation, business intelligence, web services, algorithms and data science. As one of the small minority of people who’s equally comfortable speaking data, from a business or technical perspective, with executives, IT people and marketers, Paul is definitely somebody you’d want to consult with about customer data issues in your organisation. 

I'm a tech-savvy marketing strategist and projects lead who loves nothing more than helping APAC's top B2B companies achieve their goals. I'm all about finding creative solutions to complex problems, from CRM migrations to website builds and everything in between.With my engineering background and deep expertise in HubSpot, I'm always ready to offer best-practice advice, training, and technical guidance.

When I'm not busy mapping out customer journeys or knee-deep in CRO projects, you can find me on a campground under the stars or on a relatively-moderate summit amongst the Canterbury hills 

Kirsty has been with us for over ten years and an is an expert in all things MA.

With her exceptional management skills, she oversees and coordinates the Product teams as well as managing the wider functions of the company.

After work, Kirsty enjoys some family time with her partner and two gorgeous daughters.

The MA's jack of all trades - Shayne Robson, is not just our data guru, but our 'go-to' gal for all things admin, IT, and problem-solving.

If she doesn't know how to do something straight away - she will have the answer for you in 5 minutes!

Quite often, when asked what she did on the weekend, her reply is usually "Slept" as this one loves her sleep.

She also has a very small dog, Minnie, who loves to join her in nap time.

Nicki is passionate about achieving business growth through innovative and effective marketing. While focused on building brand equity and developing clear marketing communications, Nicki's emphasis is on building empowered marketing teams that deliver the best marketing activity through agile marketing practices.

Richard is the CEO and founder of Pure SEO, New Zealand’s most awarded search agency. Richard moved to New Zealand in 2009 with his British wife Emily, they now have 2 Kiwi kids, Ethan (10) and Amber (7). Richard was a finalist in the 2019 EY Entrepreneur of the Year and is a columnist for M2 Magazine, M2W Magazine and New Zealand Business magazine.

Richard teaches Digital Marketing and search marketing for University of Auckland (MBA programme), Unitec and The Marketing Association of New Zealand. In 2019 Richard wrote the book ‘How to Get to The Top of Google Search, a Practical Guide’ (Penguin Random House).

Richard is an active investor and mentor to a number of high tech businesses and has sat on the board of Entrepreneurs Organisation (New Zealand) and The Well Foundation.

Brad’s vast digital marketing experience spans three countries and some of the world’s leading businesses.

He was Head of Sales and Marketing at Fishpond Australia and New Zealand, Digital Manager at St John New Zealand, Marketing Manager at myguideireland.com, and Account Manager at Google. Brad has spent many years working on the client side, developing digital strategies and managing teams to implement those strategies. He understands the challenges and priorities from an online marketer’s perspective ­- the high targets, tight budgets and the education required to gain internal buy­ing to digital strategies. Brad has an MBA in Marketing and Business Strategy.

Mel thrives on helping businesses prosper with an instinctive ability to understand an organisation from a strategic viewpoint.

With nearly 20 years experience as a senior marketer in Sydney and Auckland with heavyweight clients in retail, property, banking, food & beverage, aviation and fashion — Mel loves to wear many hats!

Gabby is a self-confessed loyalty junkie and has worked in a range of agency and client - side roles over the last 15 years, all focused around developing customer engagement strategies, loyalty programs and retail analytics.

In addition to her current role at Datacom, Gabby is also the founder and chief strategist at Maven Loyalty, connecting the dots for organisations to make experiences more rewarding for their customers.

With her rich experience and background in customer engagement and loyalty, Gabby brings to the discussion her wealth of knowledge in direct response and will share her outlook on the digital brand vs. digital direct response debate.

Nicola is an experienced, passionate, integrated marketing comms professional. Employed across the globe in the UK, Australia, Hong Kong and now New Zealand, she has had the opportunity to work with regional and global brands, covering various digital disciplines.

Her experience includes Yellow, Mindshare, Air New Zealand, and Cathay Pacific. Nicola believes the best strategies are data driven and she aspires to deliver the best insights possible, based on data, to inform strategy, using the latest innovation to develop creative to drive engagement.

Sarah is a digital advertising expert, having started her career 20 years ago as the first employee in a digital adtech startup in the UK. She moved from the UK to New Zealand 12 years ago with her Kiwi husband Shane. Sarah is Mum to Lilia (12), Luca (9) and red cavoodle Rusty, and owner-operator of Sense Data.

Sense Data is a digital advertising agency with a difference. Focused on creating and delivering lower energy digital ad solutions in the New Zealand market, Sense Data is a purpose-led business, driving change.

With over a decades advertising, digital & leadership experience gained across a wide range of industries including retail, ecommerce, financial services, automotive, telecommunications, FMCG and media entertainment, Alex is passionate about future proofing business models through innovating the customer experience.

Marilena is the MA’s Senior Events Manager and style icon. She employs meticulous planning, expert budgeting and creative problem solving to ensure all our events go off without a hitch so you have a great experience.

Beyond delivering original and memorable events and awards nights, Marilena’s hobbies include interior design, travelling and quality TV.

Parker is one of our passionate and enthusiastic Product Specialists on the Learning and Development team. Look to her for any customised corporate workshops, online workshops, or any new MA projects. Originally from Los Angeles, Parker has a background in digital marketing, communications and events. In her free time, catch her at a local pub quiz, or strolling through the Auckland Domain with her dog, Schroeder.

After several years working in the hospitality & travel sector for organisations including Air New Zealand and Sheratons Hotels, Annabel dipped my toe in the waters of the “for purpose” world with a new philanthropic role for the University of Auckland.

Since then, Annabel has held senior roles in a number of causes, most recently with Leukaemia & Blood Cancer New Zealand, and has also acted as a strategic fundraising consultant.

“Marketing is critical to the success of the for purpose sector and I strongly believe that this Special Interest Group is vitally important for us to not only share the challenges and opportunities with our peers but also with the rest of our marketing colleagues”

Justine has a background in Marketing working for some strong iconic brands across several industries.  Proud of her time at Coastguard NZ, with a focus on 'For Purpose' her current role is the Change Manager for the PaknSave banner at Foodstuffs North Island.

Justine is a Design Thinking practitioner delivering customer centric value and being a champion for applying effective narrative to great causes and charities.

“The SIG opportunity has been invaluable. It has allowed me to connect with individuals who are currently delivering inspiring work within their respective areas. There is an exciting energy which comes from a diverse group of people like this. Everyone sparks new ideas and continues to identify new ways of delivering value. Collectively we have witnessed how everything is evolving and there are now so many new ways of maximising marketing opportunities for Special Interest Groups.”

Moumita Das Roy is a cross-industry marketer with experience in Nonprofit, Media, Advertising, and Telecom. Her core expertise lies in Brand & Product Management and Digital Marketing. In her current role, she manages the B2B marketing communications for DuluxGroup. She is also a tertiary educator and a workplace trainer. She speaks English, Hindi, Bengali und ein bißchen Deutsch. She is a passionate traveller, and has been to all seven continents, immersing herself in cultures around the world.

"This is a volunteering governance role where I can combine my skills from the world of corporate marketing with for-purpose. I have the opportunity to bring together an amazing network of people, who work in the not-for-profit space, and support them with Marketing Association’s resources and watch closely the incredible work they do.”

Andrea has more than 20 years’ experience in marketing, communications and the not-for-profit sector.  

Before joining Melanoma New Zealand as its Chief Executive in 2019, Andrea spent more than nine years at the Starship Foundation (a social-profit organisation raising funds for the national children’s hospital) where she headed up the Marketing, Communications, Events and Corporate Partnerships functions.

A former journalist and public relations professional, she has also worked closely both with and in the media her entire career, with her most recent role being Editor of the National Business Review magazine.

“It is exciting to see the extraordinary impact and outcomes that both corporates and not for profit organisations can achieve when they partner effectively.  I really value being part of this Special Interest Group, and being involved in a forum that shares a wide range of perspectives, experiences and ideas to challenge and inspire our work.”

 

I'm Mike Keech, Founder & CEO of Impact Sponsorship and Kyōyū Media, based in Auckland, New Zealand and operating globally. With over 30 years of expertise in sponsorship, commercial, and brand marketing, I have a proven record in optimising sponsorships, partnerships and JVs across diverse sectors like logistics, international education, professional sports, fashion, arts and entertainment and social enterprise. 

"Kyōyū" signifies our mission to share compelling authentic stories and align brands through sponsorships and broadcast integrations.

My leadership has consistently resulted in sustained growth in revenue, brand awareness, and growing effective teams. 

Known for my ability to identify overlooked opportunities, my skill set extends to digital marketing, financial and strategic management. Beyond professional pursuits, I'm passionate about family, sports, and community involvement.

I am a returning judge for the MA TVNZ Awards, SPIA Asia and the European Sponsorship Association. 

If you're looking to elevate your brand or forge meaningful partnerships, let's connect. Reach out via LinkedIn, or phone at +64 274571002 to explore collaboration opportunities and discover how I can bring value to your organisation.
 

Ends.....

Emma is a recent graduate at AUT- Marketing and is now our Event & Sponsorship Assistant on the events team. Originally from Hong Kong, Emma has been studying abroad since she was 11 years old. She has a background in hospitality and tourism. Her experience has made her a “Hodophile” who loves travelling and exploring new cultures because it challenges her perspective towards the world.

Tricia works with Debbie to enhance MA’s membership and sponsorship experience.

With oodles of experience in the marketing industry and developing excellent relationships, Tricia is very much a ‘people person’ who will strive to deliver excellent value and outcomes to our members.

Outside of work, you’ll find Tricia relaxing with family, shopping or walking on the beautiful beaches in the bays with friends or her fur baby, Floyd.

 

 

A Senior Marketing Manager, Darryn has close to 18 years’ experience within the Wellington marketing industry.

Starting his career at Wellington Rugby as their Commercial Executive and then Membership Manager, he moved across to ANZ in 2008.

Since joining ANZ, he's led the Acquisition, Wealth and Insurance portfolios before accepting the role as ANZ Brand lead. Most recently he's been leading ANZ’s paid media strategy both internally and with PHD New Zealand and Analytic Partners as Senior Marketing Manager (Media).

When Darryn is not at work, he's either running in the hills around Wellington or running around after two young boys at home in Greytown.

Rebecca is an experienced Brand Manager with a demonstrated history of working in the marketing and advertising industry.

 A strong sales professional skilled in brand strategy and management, photography and content production, Government communications, above-the-line and through-the-line advertising, marketing, apparel, and creative writing.

A skilled strategic marketing professional with over twenty years’ experience developing and implementing marketing strategies for many New Zealand and international market leading businesses. Tim is the Director of Gecko Marketing, operating since 2013 - Gecko marketing provides out-sourced strategic marketing services to small and medium sized businesses. Tim specialises in customer focused and measurable integrated marketing and brand strategies.

A past student of the marketing association digital marketing program and a Chartered Marketer, Tim holds a BBS and Masters in Marketing and has been a member of the Marketing Association Central Committee since 2012.

Lauren is a Wellington-based strong marketing professional with a Bachelor’s Degree in Communications from Massey University.

She has a demonstrated history of working with Government and NGO's and is skilled in campaign management, communications, marketing, content creation, project management, teamwork and event management.

Mike is a senior marketer with over 35 years, working for organisations such as Coca-Cola, Caltex, Foodstuffs and many more.

In 2011, Mike started @consult - an agency specialising in Marketing Strategy, Branding and Channel Tactics, providing seasoned resources to help develop strategy, execute marketing plans and business growth.

Earlier in his career Mike was the recipient of the Cornell University Executive Marketing scholarship. 2012 qualified as a Fellow of the Chartered Institute of Marketing (FCIM). And in 2021 he become Professional Certified Strategic Marketer.

He rates Wellington as the best city in NZ and NZ the best country in the world. And is passionate about all things marketing and supporting business with marketing that is planned and purposeful.

“Being part of Committee is a great experience, it enables you to be part of the marketing community and its people, creates opportunities for learning and importantly lets me support the industry and new marketers by shaping events, learning and mentoring”

 

Alex is a Wellington based marketing and brand professional with experience across a range of industries and marketing activities. He is a strong strategic thinker skilled in research, positioning, brand strategy, campaign creation and product development.

Tim leads marketing, advertising and behaviour change agency, Hemisphere. He has a diverse background in communications, marketing, advertising, public health, and community engagement. This brings a unique perspective.

Tim is passionate about developing programmes in partnership with whānau. He believes that through privileging the voices of communities and whānau we can co-design solutions that work. Tim is focused on the role of marketing and advertising in creating social change. His PhD focused on the evolution of social marketing in Aotearoa New Zealand. Tim has published in Social Marketing Quarterly and Public Relations Review. He joined the Central Region Committee in 2022.

Sophie is a senior marketing leader, with over 15 years’ experience in all areas of the marketing cycle.

Her background includes working across a wide range of industries on an international scale, having management roles for over 11 years in New Zealand, Sweden and Australia.

Sophie has been responsible for setting up marketing and communication functions and driving key initiatives that have resulted in successful outcomes. In addition, she utilises her extensive knowledge and capability to drive customer engagement, retention and deliver new business opportunities.

Sophie holds a BBS, majoring in Marketing from Massey University.

Supporting marketers for over 20 years in Te-Whanganui-a-Tara, Denelle has specialised in the advertising discipline across publishing and agency.  In 2022 she added another layer of learning and development with a Mini MBA in Marketing and was proud to be Chair of Iwirau, TVNZ’s Diversity rōpū.  

2023 has seen Denelle join Salt – as Practice Director Creative, Marketing & Sales.  Salt is global recruitment business whose roots grew from Aotearoa/NZ shores.    This stage in Denelle’s career is about helping great brands and exceptional talent create bright futures.  She’s delighted to represent the region on the Marketing Association’s Central Committee.

 

Michael Durie is a life-long and passionate marketer with more than 40 years advertising, PR, sales and marketing management experience having worked across a broad range of corporate, and small-medium business enterprises in Australia and New Zealand.

Working under his consulting practice Durie Hill, he mentors and advises organisations on how to grow, through data driven insights and strategy using creative tactics to find, get, keep and grow their customers profitably.

Michael is Southern chair of the Marketing Association, a former chair of KEA NZ based in NSW, and for some years an ADMA marketing tutor and executive committee member. Between 2004-2015 Michael was senior sales manager and marketing consultant with Australia Post where he worked with many of the largest corporations in Australasia advocating the medium of mail.

He also has a special interest supporting the New Zealand start-up and entrepreneurial business community and in 2020 co-founded Christchurch based clean energy-tech firm, HIKO Unlimited.

Today Michael sits on numerous advisory and governance boards for both commercial and non-for-profit organisations and is a long-standing mentor with NZ Business Mentors which has opened doors to helping local businesses during challenging times under lockdown.

“As an advocate for the MA in the South Island, I value the support this connection provides me both professionally and through the social networks and people who attend our local events. We have amazing marketing talent here in our southern region and the MA is front and centre in providing us access to NZ & the world’s best marketing thinkers and practitioners.”

Clare is a senior marketer with 14 years experience across a variety of marketing roles in education with a solid skill base in the strategy and implementation of online and offline marketing.

She is passionate about ensuring that the marketing community on the South Island has access to training and information and sees the marketing association as a key driver for this and is currently undertaking her Professional Certified Strategic Marketer alongside studying full time through Lincoln University.

Clare is passionate about helping small companies achieve their marketing aims through the Marketing for Good and ASB Backing Business events.

Dr Ning (Chris) Chen is a senior lecturer in marketing at the Department of Management, Marketing & Entrepreneurship, University of Canterbury.

Dr. Chen is an active university teacher covering various marketing subjects, and a proactive marketing researcher in identity and attachment theory in different context including place, branding, and sports.

He has been working with tourism and sport industry in NZ and around the globe, and joined MA Southern SIG since early 2020.

As a Marketing Project Manager with a passion for driving growth and engagement, Deana has 3 years of experience in the Marketing field and has honed skills in managing and executing successful marketing campaigns from start to finish. She works with local and international clients within the tech sector.

Her expertise includes project management, executing campaigns, and reporting. Deana is skilled at collaborating with cross-functional teams to ensure that projects are aligned with my client's goals and objectives. As a true people person, she enjoys communicating with people on a daily basis and has built really strong relationships within her position and outside of work through networking.

With over a decade's worth of marketing agency experience, Cameron understands how to effectively tell your story to your ideal audience.

Born in Christchurch, Cameron was raised in Dunedin where he earned a combined First Class Honours degree in History and Politics from the University of Otago. Returning to Christchurch after the earthquakes, Cameron completed his Bachelor in Broadcasting Communications (Journalism) from the New Zealand Broadcasting School, and after a brief stint in radio news, decided that marketing was a lot more fun.

For over seven years, Cameron ran his own marketing and PR consultancy, assisting SMEs across all industries and sectors, mainly around Christchurch and Canterbury. The part of the job he loved the most was meeting new people and understanding the intricacies and challenges within their jobs, so he could effectively share their stories with their audiences.

Looking for new challenges, Cameron joined the team at TimeZoneOne as a Senior Content Manager in 2021. He works closely with their NZ based clients, plus TimeZoneOne's Chicago-based team to develop marketing strategies and deliver on campaigns. At the same time, he's still doing what he loves: meeting new people, wrapping his head around the challenges facing different industries, and spinning a good yarn.

John is passionate about lifting the status of marketing in New Zealand business. "NZ Business would benefit from having more professional marketers on boards as we are trained to look forward in a strategic manner and creatively problem solve. To do this we need to introduce new standards for marketers in NZ and entice more young marketers to be involved in our marketing family. As an organisation, our focus is members first, last and always and we want to innovate with new programs and products in 2020 and beyond."

Roxy looks after the MA's event series and several conferences. She has incredible attention to detail and excellent time management skills.

Seeing event attendees gaining insights & enjoying the events she plans is what makes her so passionate about her work.

Always one to have packages delivered to the workplace – Roxy is an avid online shopper and loves nothing more than to watch Netflix and play games.

Evan joined Gallagher in 2008 following a career of senior management roles for international brands, including Microsoft, focusing on strategic product development and support.

As Chief Marketing Officer for Security, he says he's inspired by Gallagher's commitment to customers.

"Every decision we make is focussed on improving our customer experience, whether it's creating better products, delivering a better user experience or through interactions with end-users".

Quentin Weber lives and breathes online advertising, analytics and SEO so you don’t have to. Founder of specialist online ads agency Unbound, Quentin has spent more than a decade helping businesses succeed online.

Quentin is an experienced marketer with an eye for strategy. But in a complex and ever-changing marketing landscape, Quentin believes ‘you can’t be an expert in everything’. This was the catalyst behind Unbound, with Quentin spotting an opportunity for a specialist digital agency in Hamilton.

Quentin currently works with some of New Zealand’s leading brands including JB Hi-Fi, Gallagher and Winger. Delivering more than just ‘clicks’, Quentin’s strong business credentials enable him and his team to deliver results that impact the bottom line.

Debbie has a passion for communication, networking, uncovering opportunities and sharing success stories. Debbie has been working with our MA members for over 6 years and enjoys finding out what their current needs and challenges are to see how we can best support them as their marketing industry body.

After hours you will find Debbie spending time in the sunshine at the beach with her Pom-Chi, Aurora.