Every single day, the MA team interacts with the people and businesses in the industry across the country, across sectors and marketing specialisations, and at different career levels.
So, whether you’re still at tertiary marketing student or a CMO – or anything in between – the MA provides you opportunities to network with your peers, learn from experts and access to relevant content.
As a member of the MA, you’ll be part of an 8,000 strong community of marketers, whom you can meet through our networking evenings, events, workshops, Special Interest Groups and Regional Committees, Advisory Boards, Awards Judges panels, CMO Forums, Awards nights and much more.
In our member directory you can see who else from your industry are members and in our marketing services directory you can find experts that are part of our community.
B2B Marketing | Customer Experience | Marketing Data
Digital Marketing | For Purpose | The Marketing Club
The Marketing Association exists for the benefit of our members. As part of our connected community, MA’s Special Interest Groups are made up of members volunteering their time to represent the interests of marketing professionals within different areas.
The Special Interest Groups meet monthly to discuss the latest developments within their area of interest, provide feedback to the MA team from the wider community, and help ensure that MA’s workshops, events, and content match the needs of the industry.
Their mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice in their represented area of marketing.
B2B Marketing Manager
Sobia is a senior marketing professional experienced in the technology, education, and services industries. She's had both B2C and B2B Marketing experience but currently, her role focuses purely on B2B as a Marketing Manager at Trade Me. For over 9 years, Sobia has been managing advertising campaigns (digital), go-to-market projects, new product launches, market research, and working with key stakeholders to provide solutions from a marketing point of view.
Alongside her professional career, she's also active in the marketing academia. She's presented two research conference papers in Portugal and Germany. One of which she won the Best Paper Award at a Macromarketing Conference. What gets Sobia up every day is having a meaningful and purposeful life. And to her, that starts and ends with people whether it's volunteering giving back to the community, or simply helping a friend out.
Senior Marketing & BD Manager
Anne is an experienced Business Development and Marketing professional with over 14 years of work experience in the UK, Australia and NZ.
She has spent most of her career working for professional services firms. Since moving to New Zealand, she has worked for Russell McVeagh, Deloitte and she is currently a Marketing and BD Manager for DLA Piper.
In the last few years she has been focussing on managing key client and sector programmes for some of the following sectors: Public sector, Healthcare, Tech, FinTech and InsurTech.
Anne's strengths include providing a strategic approach, encouraging innovation and stimulating creative thinking.
Cassandra drives the marketing of Assurity’s brand. Responsible for generating awareness and demand for Assurity’s solutions, she is adept in promoting the company’s unique value among clients, potential clients, and key stakeholders.
An experienced and results-oriented marketing leader, Cassandra has a solid track record delivering outstanding investment returns on integrated B2B multichannel campaigns across the Asia Pacific region. The current Chairperson of the Marketing Association B2B Marketing Special Interest Group, Cassandra sits on the Board of Governance of Crown Institute of Studies.
She was a member of the judging panel for TVNZ-NZ Marketing Awards 2020, 2021, and Campaign Asia-Pacific Agency of the Year 2020.Cassandra holds an honours degree in Electrical & Electronics Engineering and a post-graduate diploma in Technopreneurship & Innovation from the Nanyang Technological University Singapore.
Brand & Digital Marketing Lead
Tonkin + Taylor
Michael is incredibly passionate about the customer and their experience and believes marketing and communications have a seat at the revenue table by proving ROI on tactics and using customer data to drive insights and competitive advantage.
Michael is a qualified marketing executive with 15+ years of experience and currently heads the Marketing and Communications for Tonkin + Taylor Group. Michael and his team were instrumental in the development of the group-wide customer experience strategy, implementing new communication channels, strategic customer experience, relationship management planning, and business strategy. Their team have had good success at the TVNZ-NZ Marketing Awards with several Rookie Marketer of the Year nominations, finalists in a number of categories, and winners for their internal communications channel design in 2019.
Head of Marketing
Jonathan Wrait, Attain’s Head of Marketing, comes with a rich history in business. First starting at the age of 18, he started a successful school tutoring business before being named as the 2011 Global Student Entrepreneur of the Year.
Over the next 13 years, Wrait worked both as a marketing manager and headed up his own agency, Red Gorilla.
He has worked with clients in a wide range of industries including retail, property, food & beverage, technology, engineering, corporate training and telecommunications.
“I love working with businesses that are technical or complex - understanding what they do and distilling this down to a simple, effective message that resonates with their target audience.”
Founder & Marketing Strategy Lead
Tim is a direct marketing strategist who has always believed that automation is only ever part of the answer to create true customer engagement.
He takes great pride in designing and fine-tuning the model of engagement that puts our organisation at the fore front of providing digital engagement services to business in New Zealand.
Head of Marketing & Insight
Fletcher Building Concrete Division
PJ Morris is a creative, innovative and insightful marketing professional, who is passionate about understanding customer need to drive business outcomes and growth through all aspects of the marketing mix.
Leading change and taking stakeholders on a journey to deliver results and business growth energises me. Described as pragmatic and results focussed, my greatest strength is in building strong teams and influencing behaviour to create environments where people can grow and excel.
Having worked across both B2B and B2C brands in my career, I have a passion for B2B, and utilising technology to enable our customers growth. Currently heading up Marketing & Insights for Fletcher Building Concrete Division, across three different businesses in the construction sector to shape our market position and grow the division including portfolio strategy, brand, product development, customer communications and customer experience.
B2B Marketing Specialist
Creative Agency Secrets
Rebecca is a freelance B2B demand generation specialist working with engineering, manufacturing and technology clients.
She is known for her practical approach to making B2B marketing work effectively in diverse client situations. She upskills in-house marketers by advocating for them with the C-suite and collaborating to deliver measurable outcomes which help to get them noticed for promotion.
Three times in her career, she's been at the forefront of leading edge marketing innovation. Professional Services marketing in the 1990s, the rise of customer relationship management in the 2000s and social media since 2005. Rebecca is an entrepreneur whose side-hustle is a sport education business for rowing. She happily uses this as the experimental sand-box for new marketing techniques. Rebecca also mentors marketers seeking career advancement through the OneUp OneDown programme.
Danielle is passionate about strategic marketing and believes that in order to be successful, you must truly understand your customers – their challenges, their wants, and their needs. She loves project managing and launching exciting initiatives, and of course, delivering value to her customers and internal stakeholders. Her role at the Marketing Association is to manage the marketing for the MA, including the brand, content, social media, campaigns, and creating a strategic marketing plan which aligns with the business strategy.
In her spare time, you will find Danielle herding her active 3-year-old son and spending time with her husband, friends and family. She also enjoys a nice getaway and trying new things. And rugby, she won’t miss an All Blacks game!
Lone is the brains behind the content of our events. From sourcing speakers and sponsors to choosing our topics, Lone is there every step of the way.
She has extensive knowledge in the Events and L&D industry and uses this to mentor her newer colleagues.
Post work, you can find Lone lost in a good book (or two!) and spending time with her beautiful family.
Client Experience Manager
Tonkin + Taylor
Briana is a passionate advocate of the Customer Experience’s potential to deliver a sustainable competitive advantage: optimising business-to-business client relationships to create a point of difference in the market and refining and executing strategies to maximise return on investment.
Her experience of managing customer experience innovation in an international Environmental and Engineering consultancy was recently recognised in two categories of the TVNZ Marketing Awards, for launching and implementing the CX programme into multi-million dollar businesses across both NZ and Australia.
Customer Experience continues to be an evolving space in Marketing - particularly the exciting opportunities for personalisation that data presents - so keeping up with what's happening and raising the bar in our industry, is really important. Being a part of the CX SIG has been an awesome opportunity to connect with a great group of people, to learn from their diverse experience, and then have a wider conversation through the MA platform to share the challenges and cool things that are happening in the CX space!
Head of Brand
Carolyn has over 20 years’ experience as a marketer in both agency and client roles, in London and in New Zealand, working for local and global brands.
She is currently Head of Brand at Trustpower. During her eight years at Trustpower the company has transformed from a dated, regional electricity company into the leading provider of bundled services in New Zealand.
She is passionate about using data and insights to develop marketing and brand strategy, and translating those strategies into effective and creative campaigns.
“I love being part of the CX Special Interest Group. It’s a way I can contribute to the important work that the MA does for the industry in New Zealand but it’s also a fantastic opportunity to spend time with an amazing group of like-minded marketers and to learn from each other.”
Membership Experience Manager
AA New Zealand
Marina has over 15 years experience in client and agency roles across Australia, the UK and Aotearoa.
Her first agency role was on the Coca Cola account, where the standard for what excellence looks like was set.
That team made divinity achievable at pace and demonstrated the importance of clear guidelines in progressing an effective creative process.
Since then, she has worked across the Education, Finance, Import and start up realms, continuing the good fight for the Human first approach at every step.
In late 2021 Marina went to Harvard Business School to study Behavioural Economics getting insights on the topic from the best in the world.
She is forever championing Human Centricity and never compromising curiosity tangents, because ‘you just never know where they will lead'.
Ever since my early days working on the Coca-Cola portfolio of brands, the importance of customer insight was lodged into my brain and has held the throne in my approach ever since.
Being a part of the CX SIG allows me to champion what I am most passionate about and that is putting the Human at the centre of everything
Head of Marketing
Overland Footwear Group
Sarah is our new kid on the block with regards to CX, with a robust career in consumer marketing from both agency side and client side. With over 15 years experience with brands in the UK, North America and now NZ, she has taken a vested interest in how customer experience plays out in the B2C space. She holds in high regard brands who truly compel customers not only by the product they sell but by the experience by which they do so. ‘The ability to add value to a customer and to gain loyalty by really considering, understanding and supporting our customers and their journey is so powerful.’
Currently heading up the marketing department at Overland Footwear, Sarah has been working to integrate true CX management into the organisation. As a relative newbie to the CX space and to our SIG Sarah is in a unique position to support how we look at CX from a ‘just getting started’ perspective.
CX Consulting Director
Greg is a long time member of the marketing community having spent close to 20 years in Digital Advertising working across a number of agencies, for clients local and global. His experience in comms & marketing has evolved to human centric design and customer experience, where he now consults in this capacity for NZ tech giant, Datacom. This has opened up opportunities to work across a diverse range of industry sectors from our Parliamentary Services, to Farmers across rural NZ, to agents & customers across every continent.
Membership & Partnership Manager
Debbie has a passion for communication, networking, uncovering opportunities and sharing success stories. Debbie has been working with our MA members for over 6 years and enjoys finding out what their current needs and challenges are to see how we can best support them as their marketing industry body. After hours you will find Debbie spending time in the sunshine at the beach with her Pom-Chi, Aurora.
Head of Technology
Peter is an experienced technology leader with a diverse range of skills in both technology and business. His analytical skills and technology-agnostic approach have been developed through my work in a variety of industries and organisations of different sizes.
He has always been passionate about technology and its potential to transform businesses and society. He enjoys working with diverse teams and stakeholders to identify and solve business challenges. His versatility allows him to take a leaner approach, drive innovation and ensure long-term solutions.
Head of Data Governance
Sharon's career has spanned Telecommunications, Energy and Financial Service Sectors, with a particular focus on Data and Insights, Marketing and Customer Experience.
Most recently, Sharon has led the evolution of ANZ Bank's Data Governance capability and culture in NZ to protect and support customers, staff and the organisation as the bank sets about executing on its future strategy. This has included the development of data management and governance disciplines, as well as approaches to privacy and ethics, that ensure high levels of consumer and regulator trust in readiness for an open data economy.
Digital Marketing, CX &
Andrey is an accomplished data-driven customer centric digital marketer with focus on marketing automation, direct marketing, social media, search, analytics, mobile applications, inbound marketing, AI, blockchain, project management.
With B2C and B2B marketing experience across manufacturing, high-tech, chemical, financial industries, he helps brands use award winning creative and innovative solutions to establish strong connection with their customers.
Along with interest in marketing, Andrey has strong interest in emerging technologies, blockchain, AI and the ways they can optimise customer experience.
Co-Founder & Managing Partner
An economist and marketer, Simon has spent the last fifteen years in senior leadership positions in agencies and consultancies in both Australia and New Zealand.
He has expertise in brand, design, advertising and digital transformation. This experience has instilled in Simon an unshakable belief in the power of technology and creativity to transform business performance.
He thrives on building strong relationships within teams, and with customers and partners, to solve vexing problems for businesses using the juxtaposition of data and creativity.
Chief Operating Officer
Kirsty has been with us for over ten years and an is an expert in all things MA.
With her exceptional management skills, she oversees and coordinates the Product teams as well as managing the wider functions of the company.
After work, Kirsty enjoys some family time with her partner and two gorgeous daughters.
Digital Marketing Specialist
The MA's jack of all trades - Shayne Robson, is not just our data guru, but our 'go-to' gal for all things admin, IT, and problem-solving.
If she doesn't know how to do something straight away - she will have the answer for you in 5 minutes!
Quite often, when asked what she did on the weekend, her reply is usually "Slept" as this one loves her sleep.
She also has a very small dog, Minnie, who loves to join her in nap time.
Co-Founder & Managing Partner
Adnan Khan is an expert at integrating advertising technology, marketing technology, and customer data platforms to drive marketing transformation. With a career spanning 15 years, Adnan has worked with some of the world's largest brands to help them achieve better business outcomes through technology.
He started his career in media at Initiative Media in Sydney before joining Microsoft, where he managed premium advertising technology partnerships. He went on to become one of the founding employees of Facebook Australia and New Zealand, where he helped to open and grow on-the-ground operations in ANZ. After six years with Facebook, Adnan became a founding partner at a major marketing technology consulting firm where he led global marketing transformation for numerous top-tier clients such as Cisco, Canon, Hyundai, Toyota, Honda, Comvita, The Bank of New Zealand, and more.
Adnan co-founded Stitch, a customer data, advertising and marketing technology consultancy, in 2019 to cater to the fragmented customer experience age. Since then, he has been instrumental in partnering with a range of clients to deliver business value and transform their operations. Some of the notable clients Adnan has worked with include AA Smartfuel, Forsyth Barr, Juliette Hogan, Kate Sylvester, Mr Apple, Scales Corporation, Tourism New Zealand, Real NZ, Treble Cone, Cardrona, Trilogy, and Vend. Adnan's work at Stitch has also been recognized with numerous awards, including a triple win at the TVNZ Marketing Awards and two Gold Effie Awards. Adnan has been recognized for his work on "Tina from Turners" for Turners Cars, an innovative campaign that leveraged technology and storytelling to transform the company's brand and boost revenue.
In addition to his extensive experience and achievements, Adnan is currently the Chair of the Digital Special Interest Group for the Marketing Association. He is dedicated to leading and growing the understanding, use, and value that marketers, agencies, and suppliers gain from best practice digital marketing.
In more recent years Adnan was a founding partner at one of the biggest marketing technology consultancies in New Zealand prior to exiting and co-founding Stitch - a new kind of advertising, marketing technology and customer data driven consultancy for the fragmented customer experience age.
Head of Brand & Digital
Nicki is passionate about achieving business growth through innovative and effective marketing. While focused on building brand equity and developing clear marketing communications, Nicki's emphasis is on building empowered marketing teams that deliver the best marketing activity through agile marketing practices.
Founder & CEO
Richard is the CEO and founder of Pure SEO, New Zealand’s most awarded search agency. Richard moved to New Zealand in 2009 with his British wife Emily, they now have 2 Kiwi kids, Ethan (10) and Amber (7). Richard was a finalist in the 2019 EY Entrepreneur of the Year and is a columnist for M2 Magazine, M2W Magazine and New Zealand Business magazine.
Richard teaches Digital Marketing and search marketing for University of Auckland (MBA programme), Unitec and The Marketing Association of New Zealand. In 2019 Richard wrote the book ‘How to Get to The Top of Google Search, a Practical Guide’ (Penguin Random House).
Richard is an active investor and mentor to a number of high tech businesses and has sat on the board of Entrepreneurs Organisation (New Zealand) and The Well Foundation.
Brad’s vast digital marketing experience spans three countries and some of the world’s leading businesses.
He was Head of Sales and Marketing at Fishpond Australia and New Zealand, Digital Manager at St John New Zealand, Marketing Manager at myguideireland.com, and Account Manager at Google. Brad has spent many years working on the client side, developing digital strategies and managing teams to implement those strategies. He understands the challenges and priorities from an online marketer’s perspective - the high targets, tight budgets and the education required to gain internal buying to digital strategies. Brad has an MBA in Marketing and Business Strategy.
Head of Account Strategy
With over a decade’s advertising, digital & leadership experience gained across a wide range of industries including retail, ecommerce, financial services, automotive, telecommunications, FMCG and media entertainment, Alex is passionate about future proofing business models through innovating the customer experience.
Mel thrives on helping businesses prosper with an instinctive ability to understand an organisation from a strategic viewpoint.
With nearly 20 years experience as a senior marketer in Sydney and Auckland with heavyweight clients in retail, property, banking, food & beverage, aviation and fashion — Mel loves to wear many hats!
Founder & Chief Strategist
Gabby is a self-confessed loyalty junkie and has worked in a range of agency and client - side roles over the last 15 years, all focused around developing customer engagement strategies, loyalty programs and retail analytics.
In addition to her current role at Datacom, Gabby is also the founder and chief strategist at Maven Loyalty, connecting the dots for organisations to make experiences more rewarding for their customers.
With her rich experience and background in customer engagement and loyalty, Gabby brings to the discussion her wealth of knowledge in direct response and will share her outlook on the digital brand vs. digital direct response debate.
Senior Events Manager
Marilena is the MA’s Senior Events Manager and style icon. She employs meticulous planning, expert budgeting and creative problem solving to ensure all our events go off without a hitch so you have a great experience.
Beyond delivering original and memorable events and awards nights, Marilena’s hobbies include interior design, travelling and quality TV.
Learning & Development Manager
Parker is one of our passionate and enthusiastic Product Specialists on the Learning and Development team. Look to her for any customised corporate workshops, online workshops, or any new MA projects. Originally from Los Angeles, Parker has a background in digital marketing, communications and events. In her free time, catch her at a local pub quiz, or strolling through the Auckland Domain with her dog, Schroeder.
Leukaemia & Blood Cancer NZ
After several years working in the hospitality & travel sector for organisations including Air New Zealand and Sheratons Hotels, Annabel dipped my toe in the waters of the “for purpose” world with a new philanthropic role for the University of Auckland.
Since then, Annabel has held senior roles in a number of causes, most recently with Leukaemia & Blood Cancer New Zealand, and has also acted as a strategic fundraising consultant.
“Marketing is critical to the success of the for purpose sector and I strongly believe that this Special Interest Group is vitally important for us to not only share the challenges and opportunities with our peers but also with the rest of our marketing colleagues”
Change Manager - Pakn'Save
Foodstuffs North Island
Justine has a background in Marketing working for some strong iconic brands across several industries. Proud of her time at Coastguard NZ, with a focus on 'For Purpose' her current role is the Change Manager for the PaknSave banner at Foodstuffs North Island.
Justine is a Design Thinking practitioner delivering customer centric value and being a champion for applying effective narrative to great causes and charities.
“The SIG opportunity has been invaluable. It has allowed me to connect with individuals who are currently delivering inspiring work within their respective areas. There is an exciting energy which comes from a diverse group of people like this. Everyone sparks new ideas and continues to identify new ways of delivering value. Collectively we have witnessed how everything is evolving and there are now so many new ways of maximising marketing opportunities for Special Interest Groups.”
Senior Advisor, Comms & Engagement
Waka Kotahi NZ Transport Agency
Serena is a versatile practitioner, having played managerial roles in both agency and in-house teams.
With experience across a number of sectors, including business, technology, finance, FMCG and health, Serena's skill set lies in using her integrated PR and marketing background to generate tangible results for clients.
She has a passion for culture, diversity and inclusion, and is also increasingly involved in the NFP and social enterprise space, with a focus on disability and sustainability matters.
"I'm really excited about defining what "For Purpose" looks like in Aotearoa, and growing this community of professionals committed to creating a better future. I especially look forward to connecting with social enterprises so they can get more involved!"
Commercial & Brand Director
Paul is a passionate and accomplished senior marketing consultant with global and national experience.
He has particular expertise in the building industry, sport and fitness, not-for-profit, NGO, charity and apparel space.
"As a sports and ‘for purpose’ marketer, it’s connecting brands and fans and donors that I enjoy most. It’s a richer and deeper relationship than a transactional purchase. There’s emotion, purpose, hope and expectation and an intrinsic sense of meaning behind the engagement. That’s also why I love being involved in the Marketing Associations For Purpose Special Interest Group, to help lead and support the sector and see amazing marketing happen."
Moumita Das Roy is a cross-industry marketer with experience in Nonprofit, Media, Advertising, and Telecom. Her core expertise lies in Brand & Product Management and Digital Marketing. In her current role, she manages the B2B marketing communications for DuluxGroup. She is also a tertiary educator and a workplace trainer. She speaks English, Hindi, Bengali und ein bißchen Deutsch. She is a passionate traveller, and has been to all seven continents, immersing herself in cultures around the world.
"This is a volunteering governance role where I can combine my skills from the world of corporate marketing with for-purpose. I have the opportunity to bring together an amazing network of people, who work in the not-for-profit space, and support them with Marketing Association’s resources and watch closely the incredible work they do.”
Digital Specialist & Team Leader
Arthritis NZ – Mateponapona Aotearoa
Joanne is a digital specialist passionate about leveraging digital platforms to reach more donors and clients.
She has five years of experience in digital communication in New Zealand and spent ten years as a B2B journalist in South Africa. Digital communication experience includes email marketing and communications, social media management (communities included), digital advertising, SEO, content creation, front-end web design, digital design, and more.
Joanne is completing a Diploma in Digital Marketing with NZIE to formalise her work experience and will graduate in November 2023.
Joanne enjoys reading and hiking in Winter, and in Summer spends time at the beach paddling, swimming and relaxing.
“I enjoy finding ways to use technology to improve client experiences and simplify work processes for my team. Digital marketing is essential for non-profits, and I look forward to learning more about how to use it to reach more clients and increase our regular donors.”
Events & Sponsorship Assistant
Emma is a recent graduate at AUT- Marketing and is now our Event & Sponsorship Assistant on the events team. Originally from Hong Kong, Emma has been studying abroad since she was 11 years old. She has a background in hospitality and tourism. Her experience has made her a “Hodophile” who loves travelling and exploring new cultures because it challenges her perspective towards the world.
Membership & Partnership Coordinator
Tricia works with Debbie to enhance MA’s membership and sponsorship experience.
With oodles of experience in the marketing industry and developing excellent relationships, Tricia is very much a ‘people person’ who will strive to deliver excellent value and outcomes to our members.
Outside of work, you’ll find Tricia relaxing with family, shopping or walking on the beautiful beaches in the bays with friends or her fur baby, Floyd.
The Marketing Association’s members come from all over New Zealand.
MA’s Regional Committees are made up of local members volunteering their time to represent the interests of marketing professionals within their region.
The Regional Committees meet monthly to plan activities for their region, and to provide feedback to the MA team to ensure that our in-person and online workshops & events, as well as our content meet the needs of our members across New Zealand.
If you are an MA member and interested in starting a committee in your area, please contact us.
Senior Marketing Manager
A Senior Marketing Manager, Darryn has close to 18 years’ experience within the Wellington marketing industry.
Starting his career at Wellington Rugby as their Commercial Executive and then Membership Manager, he moved across to ANZ in 2008.
Since joining ANZ, he's led the Acquisition, Wealth and Insurance portfolios before accepting the role as ANZ Brand lead. Most recently he's been leading ANZ’s paid media strategy both internally and with PHD New Zealand and Analytic Partners as Senior Marketing Manager (Media).
When Darryn is not at work, he's either running in the hills around Wellington or running around after two young boys at home in Greytown.
Senior Marketing & Comms Specialist
Rebecca is an experienced Brand Manager with a demonstrated history of working in the marketing and advertising industry.
A strong sales professional skilled in brand strategy and management, photography and content production, Government communications, above-the-line and through-the-line advertising, marketing, apparel, and creative writing.
A skilled strategic marketing professional with over twenty years’ experience developing and implementing marketing strategies for many New Zealand and international market leading businesses. Tim is the Director of Gecko Marketing, operating since 2013 - Gecko marketing provides out-sourced strategic marketing services to small and medium sized businesses. Tim specialises in customer focused and measurable integrated marketing and brand strategies.
A past student of the marketing association digital marketing program and a Chartered Marketer, Tim holds a BBS and Masters in Marketing and has been a member of the Marketing Association Central Committee since 2012.
Senior Campaign Advisor
Unite against COVID-19
Lauren is a Wellington-based strong marketing professional with a Bachelor’s Degree in Communications from Massey University.
She has a demonstrated history of working with Government and NGO's and is skilled in campaign management, communications, marketing, content creation, project management, teamwork and event management.
Director, Marketing Strategegy
Mike is a senior marketer with over 35 years, gaining his experience and skills working for organisations such as Coca-Cola, Caltex, Foodstuffs and many more.
In 2011, Mike started @consult - an agency specialising in Marketing Strategy, Branding and Channel Tactics, providing seasoned resources to help develop strategy, execute marketing plans and business growth.
Earlier in his career Mike was the recipient of the Cornell University Executive Marketing scholarship. 2012 qualified as a Fellow of the Chartered Institute of Marketing (FCIM). And in 2021 he become Professional Certified Strategic Marketer.
He rates Wellington as the best city in NZ and NZ the best country in the world. And is passionate about all things marketing and supporting business with good marketing that is planned and purposeful.
“Being part of Committee is a great experience, it enables you to be part of the marketing community and its people, creates opportunities for learning and importantly for me lets me support the industry and new marketers by shaping events, learning and mentoring”
Te Hiringa Hauora (HPA)
Alex is a Wellington based marketing and brand professional with experience across a range of industries and marketing activities. He is a strong strategic thinker skilled in research, positioning, brand strategy, campaign creation and product development.
Tim leads marketing, advertising and behaviour change agency, Hemisphere. He has a diverse background in communications, marketing, advertising, public health, and community engagement. This brings a unique perspective.
Tim is passionate about developing programmes in partnership with whānau. He believes that through privileging the voices of communities and whānau we can co-design solutions that work. Tim is focused on the role of marketing and advertising in creating social change. His PhD focused on the evolution of social marketing in Aotearoa New Zealand. Tim has published in Social Marketing Quarterly and Public Relations Review. He joined the Central Region Committee in 2022.
CEO & Founder
Durie Hill & Associates
Michael Durie is a life-long and passionate marketer with more than 40 years advertising, PR, sales and marketing management experience having worked across a broad range of corporate, and small-medium business enterprises in Australia and New Zealand.
Working under his consulting practice Durie Hill, he mentors and advises organisations on how to grow, through data driven insights and strategy using creative tactics to find, get, keep and grow their customers profitably.
Michael is Southern chair of the Marketing Association, a former chair of KEA NZ based in NSW, and for some years an ADMA marketing tutor and executive committee member. Between 2004-2015 Michael was senior sales manager and marketing consultant with Australia Post where he worked with many of the largest corporations in Australasia advocating the medium of mail.
He also has a special interest supporting the New Zealand start-up and entrepreneurial business community and in 2020 co-founded Christchurch based clean energy-tech firm, HIKO Unlimited.
Today Michael sits on numerous advisory and governance boards for both commercial and non-for-profit organisations and is a long-standing mentor with NZ Business Mentors which has opened doors to helping local businesses during challenging times under lockdown.
“As an advocate for the MA in the South Island, I value the support this connection provides me both professionally and through the social networks and people who attend our local events. We have amazing marketing talent here in our southern region and the MA is front and centre in providing us access to NZ & the world’s best marketing thinkers and practitioners.”
Senior Marketing Advisor
University of Canterbury
Clare is a senior marketer with 14 years experience across a variety of marketing roles in education with a solid skill base in the strategy and implementation of online and offline marketing.
She is passionate about ensuring that the marketing community on the South Island has access to training and information and sees the marketing association as a key driver for this and is currently undertaking her Professional Certified Strategic Marketer alongside studying full time through Lincoln University and working as a freelancer.
Clare is passionate about helping small companies achieve their marketing aims through the Marketing for Good and ASB Backing Business events.
Senior Lecturer in Marketing
University of Canterbury
Dr Ning (Chris) Chen is a senior lecturer in marketing at the Department of Management, Marketing & Entrepreneurship, University of Canterbury.
Dr. Chen is an active university teacher covering various marketing subjects, and a proactive marketing researcher in identity and attachment theory in different context including place, branding, and sports.
He has been working with tourism and sport industry in NZ and around the globe, and joined MA Southern SIG since early 2020.
Chief Executive Officer
John is passionate about lifting the status of marketing in New Zealand business. "NZ Business would benefit from having more professional marketers on boards as we are trained to look forward in a strategic manner and creatively problem solve. To do this we need to introduce new standards for marketers in NZ and entice more young marketers to be involved in our marketing family. As an organisation, our focus is members first, last and always and we want to innovate with new programs and products in 2020 and beyond."
Roxy looks after the MA's event series and several conferences. She has incredible attention to detail and excellent time management skills.
Seeing event attendees gaining insights & enjoying the events she plans is what makes her so passionate about her work.
Always one to have packages delivered to the workplace – Roxy is an avid online shopper and loves nothing more than to watch Netflix and play games.
Chief Marketing Officer
Evan joined Gallagher in 2008 following a career of senior management roles for international brands, including Microsoft, focusing on strategic product development and support.
As Chief Marketing Officer for Security, he says he's inspired by Gallagher's commitment to customers.
"Every decision we make is focussed on improving our customer experience, whether it's creating better products, delivering a better user experience or through interactions with end-users".
Founder & CEO
Unbound Digital Marketing
Quentin Weber lives and breathes online advertising, analytics and SEO so you don’t have to. Founder of specialist online ads agency Unbound, Quentin has spent more than a decade helping businesses succeed online.
Quentin is an experienced marketer with an eye for strategy. But in a complex and ever-changing marketing landscape, Quentin believes ‘you can’t be an expert in everything’. This was the catalyst behind Unbound, with Quentin spotting an opportunity for a specialist digital agency in Hamilton.
Quentin currently works with some of New Zealand’s leading brands including JB Hi-Fi, Gallagher and Winger. Delivering more than just ‘clicks’, Quentin’s strong business credentials enable him and his team to deliver results that impact the bottom line.
Membership & Partnership Manager
Debbie has a passion for communication, networking, uncovering opportunities and sharing success stories. Debbie has been working with our MA members for over 6 years and enjoys finding out what their current needs and challenges are to see how we can best support them as their marketing industry body.
After hours you will find Debbie spending time in the sunshine at the beach with her Pom-Chi, Aurora.
Below you can browse a complete list of the Marketing Association member organisations.
Each of these companies adhere to the Marketing Association's constitution and are committed to performing best-practice marketing.
If your organisation is listed here and you would like to either update your organisational profile or purchase a featured listing, then please contact us and we will assist you.
Please note; these contact details may not be used for commercial communication without the express consent of the recipient.SEARCH THE DIRECTORY
This directory contains a list of Marketing Association members who are marketing agencies or suppliers and have committed to best practice marketing.
If you’re looking for help with your marketing, look no further!
If you're a company member and you operate as a marketing agency or supplier, you can get a listing within this directory. If you wish to change or update your listing, please let us know.
Please note; these contact details may not be used for commercial communication without the express consent of the recipient.SEARCH THE DIRECTORY