ADMA Capability Compass | Marketing Association

Introducing the ADMA Capability Compass™

The ADMA Capability Compass is your data-driven solution to uncover, understand and elevate your marketing team’s skills – so you’re not just keeping up with change, but leading it.
In a partnership with ADMA, take the first step in building your best marketing team – backed by data.

A strategic skills assessment tool — built by industry, for industry.

The ADMA Capability Compass™ is a future-focused assessment tool designed for marketers. It evaluates 13 core marketing capabilities with 65 underlying skills across three key phases: strategy, execution, and analysis.

For CMOs and Marketing Team Leaders, the ADMA Capability Compass™ uses data-driven insights to help build resilient teams, align capabilities to strategy, and invest where it matters most.

How does the Capability Compass work?

Complete the form on the ADMA website. A member of the ADMA team will be in contact with your next steps to completing the ADMA Capability Compass.

*Note: Each participating member of your team will be assigned a placement to complete the ADMA Capability Compass.

With any questions or concerns, email parker@marketing.org.nz and a member of the MA team will reply to your enquiry within 48 hours.

About ADMA

The Association for Data-driven Marketing and Advertising (ADMA) is Australia’s leading authority for the future of marketing—driven by data, powered by capability, and committed to ethical innovation. As the industry’s peak body, ADMA champions marketing excellence by equipping professionals and organisations with the knowledge, skills, and guidance needed to lead with integrity, adapt with agility, and create measurable impact.

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