Advanced AI

Advanced AI in Marketing - Supercharge Your Marketing Strategy

Most marketers have now tried AI. This course is for those ready to go further.

Designed as a follow-on from AI Meets Marketing, Advanced AI for Marketers is for people who already use tools such as ChatGPT or Microsoft Copilot for everyday marketing tasks and want to move beyond basic prompts into structured workflows, automation and AI-assisted decision-making.

You will break down the core building blocks of advanced AI in marketing, then learn how to connect them: GEO, AEO, advanced search visibility, deep research, digital personas, personal productivity, automation, agent orchestration, and platforms including Microsoft Copilot. We also cover the New Zealand privacy realities of using AI with client and customer data.

At the centre of the course is the shift from chatting with AI to delegating meaningful tasks and workflows across multiple agents. You will learn how the pieces connect and how to apply them in ways that suit your organisation, team, market and risk profile.

Note: If you are new to AI tools, or mainly want help with basic prompting and common marketing use cases, start with AI Meets Marketing.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

Delivered in four online sessions, learn to harness AI beyond the basics to automate tasks, boost efficiency, and drive marketing growth. | Dates: November 5, 12, 19 & 26.

05/11/2026

12:30pm - 2:00pm

Online

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This workshop is ideal for:

Marketers looking to move beyond basic AI use and apply it more strategically across their work, including campaign planning, content creation, data analysis, and insight generation.

It's particularly suited to digital marketers, managers and team leads exploring AI adoption, as well as strategists, creatives, and agency professionals wanting to stay competitive and work more efficiently with AI. It also includes those interested in understanding the ethical, legal, strategic, and operational implications of its use.

Don't Take Our Word For It

"Great presentation and examples of practical use of AI platforms, and an opportunity for questions."

Lisa

TBI Health, 2026

"Enjoyed how practical this workshop was, we got tips and use cases that we could go away and implement straight away. I am an avid user of AI already, so really wanted to dive into the real-world uses of the tools in my work. This has inspired me to implement a number of things that I can see having a major impact on myself, my team and also the organisation."

Nicole

Employers & Manufacturers Association, 2025

"Great workshop that provides a detailed overview of how AI can be implemented for marketing purposes across various disciplines. Now to put it all into practice!"

Ruth

Squirrel, 2025

"Great presenter, super knowledgeable and I learned a lot about AEO, and some tips and tricks for prompting, as well as recommendations on next steps for exploring automation."

Past Attendee

2025

"I thought Peter was great at delivering & did an awesome job. I enjoyed the delivery & content discussed, especially the handy ChatGPT tips that we can use straight away. I also thought the AI apps/platforms discussed were very relevant, specifically all the free ones - great for companies who are just dabbling in AI and not yet ready to invest."

Past Attendee

2024

"I enjoyed the professional way Peter presented the content, while still keeping things quite casual and open."

Past Attendee

2025

"The knowledge, advice, interaction and environment were all awesome. I've come away feeling like I can utilise the tools I was using soooo much better, and a whole new set of tools that I can use that will really up my game. I've also come away feeling more inspired and confident so thank you!"

Past Attendee

2024

You'll Learn How To

Turn AI into a genuine productivity tool

Move beyond one-off prompts and start using AI to consistently support and speed up your day-to-day work.

Delegate the right work to AI

From research to content to analysis, identify which tasks AI can take on and where your expertise still matters most. Learn to use AI as an amplifier, not a replacement.

Generate better outputs, faster

Write structured prompts that produce more accurate, relevant results to reduce time spent editing or starting again.

Uncover insights you can actually use

Use AI to explore trends, analyse competitors, and generate audience insights that inform stronger marketing decisions.

Work more strategically with AI

Understand where AI fits into your broader marketing approach in not just execution, but also for planning and optimisation.

Use AI with confidence in a business environment

Navigate privacy and ethical considerations, and compliance requirements to understand how to work with internal stakeholders like IT.

Build a case for AI adoption

Articulate the value of AI in terms of efficiency, impact, and ROI to support its adoption within your team or organisation.

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter Mangin is a leading voice in AI and marketing integration, with over 25 years of experience helping organisations navigate the intersection of technology, strategy, and customer insight. As Founder and Chief AI Officer at AI Innovisory, he has worked with hundreds of businesses - large and small - to translate AI from hype to practical value, modernising outdated systems and embedding innovation into day-to-day operations.

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Advanced AI

Advanced AI in Marketing - Supercharge Your Marketing Strategy

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