Advanced AI in Marketing: Automation, Optimisation & Efficiency

Unlock the full potential of AI to supercharge your marketing strategy.

This hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth. You’ll gain power-user skills to streamline workflows, personalise campaigns at scale, and leverage cutting-edge AI tools for content creation, SEO, and advertising.

By the end of this session, you’ll be able to:
  • Automate repetitive marketing tasks and free up time for strategy
  • Optimise content repurposing and multi-channel distribution using AI
  • Master AI-driven personalisation to boost engagement and conversionsEnhance decision-making with AI-powered analytics and predictive insights
  • Stay ahead of competitors with AI-driven competitive analysis and trend forecasting

Whether you're looking to scale your content, improve campaign efficiency, or gain a competitive edge, this workshop delivers practical, actionable strategies you can implement immediately. Future-proof your marketing with AI

Online Course structure
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

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Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This course is required to complete an
AI Online Accreditation

This is an elective course to become a
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Choose Your Date and Location

Advanced AI
Advanced AI

This hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth.

10/03/2026

9:00am - 4:00pm

Auckland

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Advanced AI
Advanced AI

Delivered in four online sessions, this hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth. | Dates: May 5, 12, 19 & 26.

05/05/2026

12:00pm - 1:30pm

Online

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Advanced AI
Advanced AI

This hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth.

18/06/2026

9:00am - 5:00pm

Auckland

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Advanced AI
Advanced AI

This hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth.

27/08/2026

9:30am - 4:30pm

Christchurch

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Advanced AI
Advanced AI

This hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth.

17/09/2026

9:00am - 5:00pm

Auckland

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Advanced AI
Advanced AI

This hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth.

24/09/2026

9:30am - 5:00pm

Wellington

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Advanced AI
Advanced AI

Delivered in four online sessions, this hands-on workshop is designed for marketers who want to go beyond the basics and harness AI for automation, efficiency, and growth. | Dates: November 5, 12, 19 & 26.

05/11/2026

12:30pm - 2:00pm

Online

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Peter Mangin 4

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter Mangin is a leading voice in AI and marketing integration, with over 25 years of experience helping organisations navigate the intersection of technology, strategy, and customer insight. As Founder and Chief AI Officer at AI Innovisory, he has worked with hundreds of businesses - large and small - to translate AI from hype to practical value, modernising outdated systems and embedding innovation into day-to-day operations.

FIND OUT MORE

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter Mangin is a leading voice in AI and marketing integration, with over 25 years of experience helping organisations navigate the intersection of technology, strategy, and customer insight. 

As Founder and Chief AI Officer at AI Innovisory, he has worked with hundreds of businesses - large and small - to translate AI from hype to practical value, modernising outdated systems and embedding innovation into day-to-day operations.

With deep roots in the advertising industry and a career spanning senior leadership roles, Peter brings a unique ability to bridge commercial priorities with cutting-edge technology. 

His workshops and masterclasses are known for demystifying AI, delivering hands-on strategies that marketers can use immediately to drive results.

Committed to making AI both accessible and responsible, Peter is a sought-after facilitator and speaker who equips marketers with the tools they need to lead in a rapidly evolving digital landscape.

Enjoyed how practical this workshop was, we got tips and use cases that we could go away and implement straight away. I am an avid user of AI already, so really wanted to dive into the real-world uses of the tools in my work. This has inspired me to implement a number of things that I can see having a major impact on myself, my team and also the organisation.

Nicole, Employers & Manufacturers Association, Past Attendee 2025

Great workshop that provides a detailed overview of how AI can be implemented for marketing purposes across various disciplines. Now to put it all into practice!

Ruth, Squirrel, past attendee 2025

Great presenter, super knowledgeable and I learned a lot about AEO, and some tips and tricks for prompting, as well as recommendations on next steps for exploring automation. 

past attendee 2025

I thought Peter was great at delivering & did an awesome job. I enjoyed the delivery & content discussed, especially the handy chatgpt tips that we can use straight away. I also thought the AI apps/platforms discussed were very relevant, specifically all the free ones - great for companies who are just dabbling in AI and not yet ready to invest.

past attendee 2024

Interesting and engaging presenter, interesting content

past attendee 2024

I enjoyed the professional way Peter presented the content, while still keeping things quite casual and open.

past attendee 2024

The knowledge, advice, interaction and environment were all awesome. I've come away feeling like I can utilise the tools I was using soooo much better, and a whole new set of tools that I can use that will really up my game. I've also come away feeling more inspired and confident so thank you!

past attendee 2024
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