AdvAI-Default-Hero-Blank


Advanced AI

Sessions held in Auckland, Wellington,
Christchurch and Online

 

Book Your Ticket
About Facilitator Learning Outcomes Book Your Ticket

Advanced AI in Marketing: Automation, Optimisation & Efficiency

Unlock the full potential of AI to supercharge your marketing strategy.

This hands-on workshop is a deep dive into how marketers can practically and strategically harness the power of AI, particularly generative AI tools, to elevate their marketing efforts. The session equips marketers with cutting-edge knowledge, hands-on techniques, and ethical considerations necessary to use AI responsibly and effectively.

From understanding foundational technologies like transformers and diffusion models to mastering the application of ChatGPT, Perplexity and Recraft, the workshop is designed to enhance participants' confidence in using AI for tasks like:

    • Market analysis;
    • Content creation;
    • Trend forecasting;
    • Competitor monitoring; and
    • Customer insight development.

It also addresses the critical need for transparency, privacy, compliance, and collaboration with IT departments when integrating AI solutions.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

AI Accreditation badges 2160 x2160px


Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students, registered charities and bulk bookings. Contact us.

This course is required to complete an
AI Marketer Online Accreditation

This is an elective course to become a
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Choose Your Date and Location

Advanced AI
Advanced AI

Delivered in four online sessions, learn to harness AI beyond the basics to automate tasks, boost efficiency, and drive marketing growth. | Dates: May 5, 12, 19 & 26.

05/05/2026

12:00pm - 1:30pm

Online

Add to Cart
Advanced AI
Advanced AI

Go beyond the basics and harness AI to automate tasks, boost efficiency, and accelerate marketing growth.

18/06/2026

9:00am - 4:00pm

Auckland

Add to Cart
Advanced AI
Advanced AI

Go beyond the basics and harness AI to automate tasks, boost efficiency, and accelerate marketing growth.

27/08/2026

9:30am - 4:30pm

Christchurch

Add to Cart
Advanced AI
Advanced AI

Go beyond the basics and harness AI to automate tasks, boost efficiency, and accelerate marketing growth.

17/09/2026

9:00am - 4:00pm

Auckland

Add to Cart
Advanced AI
Advanced AI

Go beyond the basics and harness AI to automate tasks, boost efficiency, and accelerate marketing growth.

24/09/2026

9:30am - 4:30pm

Wellington

Add to Cart
Advanced AI
Advanced AI

Delivered in four online sessions, learn to harness AI beyond the basics to automate tasks, boost efficiency, and drive marketing growth. | Dates: November 5, 12, 19 & 26.

05/11/2026

12:30pm - 2:00pm

Online

Add to Cart

This workshop is ideal for:

Marketers looking to move beyond basic AI use and apply it more strategically across their work, including campaign planning, content creation, data analysis, and insight generation.

It's particularly suited to digital marketers, managers and team leads exploring AI adoption, as well as strategists, creatives, and agency professionals wanting to stay competitive and work more efficiently with AI. It also includes those interested in understanding the ethical, legal, strategic, and operational implications of its use.

Don't Take Our Word For It

"Great presentation and examples of practical use of AI platforms, and an opportunity for questions."

Lisa
TBI Health, 2026

"Enjoyed how practical this workshop was, we got tips and use cases that we could go away and implement straight away. I am an avid user of AI already, so really wanted to dive into the real-world uses of the tools in my work. This has inspired me to implement a number of things that I can see having a major impact on myself, my team and also the organisation."

Nicole
Employers & Manufacturers Association, 2025

"Great workshop that provides a detailed overview of how AI can be implemented for marketing purposes across various disciplines. Now to put it all into practice!"

Ruth
Squirrel, 2025

"Great presenter, super knowledgeable and I learned a lot about AEO, and some tips and tricks for prompting, as well as recommendations on next steps for exploring automation."

Past Attendee
2025

"I thought Peter was great at delivering & did an awesome job. I enjoyed the delivery & content discussed, especially the handy ChatGPT tips that we can use straight away. I also thought the AI apps/platforms discussed were very relevant, specifically all the free ones - great for companies who are just dabbling in AI and not yet ready to invest."

Past Attendee
2024

"I enjoyed the professional way Peter presented the content, while still keeping things quite casual and open."

Past Attendee
2025

"The knowledge, advice, interaction and environment were all awesome. I've come away feeling like I can utilise the tools I was using soooo much better, and a whole new set of tools that I can use that will really up my game. I've also come away feeling more inspired and confident so thank you!"

Past Attendee
2024

You'll Learn How To

Turn AI into a genuine productivity tool

Move beyond one-off prompts and start using AI to consistently support and speed up your day-to-day work.

Delegate the right work to AI

From research to content to analysis, identify which tasks AI can take on and where your expertise still matters most. Learn to use AI as an amplifier, not a replacement.

Generate better outputs, faster

Write structured prompts that produce more accurate, relevant results to reduce time spent editing or starting again.

Uncover insights you can actually use

Use AI to explore trends, analyse competitors, and generate audience insights that inform stronger marketing decisions.

Work more strategically with AI

Understand where AI fits into your broader marketing approach in not just execution, but also for planning and optimisation.

Use AI with confidence in a business environment

Navigate privacy and ethical considerations, and compliance requirements to understand how to work with internal stakeholders like IT.

Build a case for AI adoption

Articulate the value of AI in terms of efficiency, impact, and ROI to support its adoption within your team or organisation.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Peter Mangin 4

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter Mangin is a leading voice in AI and marketing integration, with over 25 years of experience helping organisations navigate the intersection of technology, strategy, and customer insight. As Founder and Chief AI Officer at AI Innovisory, he has worked with hundreds of businesses - large and small - to translate AI from hype to practical value, modernising outdated systems and embedding innovation into day-to-day operations.

FIND OUT MORE

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter Mangin is a leading voice in AI and marketing integration, with over 25 years of experience helping organisations navigate the intersection of technology, strategy, and customer insight. 

As Founder and Chief AI Officer at AI Innovisory, he has worked with hundreds of businesses - large and small - to translate AI from hype to practical value, modernising outdated systems and embedding innovation into day-to-day operations.

With deep roots in the advertising industry and a career spanning senior leadership roles, Peter brings a unique ability to bridge commercial priorities with cutting-edge technology. 

His workshops and masterclasses are known for demystifying AI, delivering hands-on strategies that marketers can use immediately to drive results.

Committed to making AI both accessible and responsible, Peter is a sought-after facilitator and speaker who equips marketers with the tools they need to lead in a rapidly evolving digital landscape.

Great presentation and examples of practical use of AI platforms, and an opportunity for questions.

Lisa, TBI Health, past attendee 2026

Enjoyed how practical this workshop was, we got tips and use cases that we could go away and implement straight away. I am an avid user of AI already, so really wanted to dive into the real-world uses of the tools in my work. This has inspired me to implement a number of things that I can see having a major impact on myself, my team and also the organisation.

Nicole, Employers & Manufacturers Association, Past Attendee 2025

Great workshop that provides a detailed overview of how AI can be implemented for marketing purposes across various disciplines. Now to put it all into practice!

Ruth, Squirrel, past attendee 2025

Great presenter, super knowledgeable and I learned a lot about AEO, and some tips and tricks for prompting, as well as recommendations on next steps for exploring automation. 

past attendee 2025

I thought Peter was great at delivering & did an awesome job. I enjoyed the delivery & content discussed, especially the handy chatgpt tips that we can use straight away. I also thought the AI apps/platforms discussed were very relevant, specifically all the free ones - great for companies who are just dabbling in AI and not yet ready to invest.

past attendee 2024

Interesting and engaging presenter, interesting content

past attendee 2024

I enjoyed the professional way Peter presented the content, while still keeping things quite casual and open.

past attendee 2024

The knowledge, advice, interaction and environment were all awesome. I've come away feeling like I can utilise the tools I was using soooo much better, and a whole new set of tools that I can use that will really up my game. I've also come away feeling more inspired and confident so thank you!

past attendee 2024

This workshop is ideal for:

  • Marketing professionals looking to advance their practical use of AI beyond basic prompts.

  • Digital marketers who want to future-proof their skills and apply AI tools to campaign planning, content production, and data analysis.

  • Marketing managers or team leaders responsible for exploring AI adoption within their teams.

  • Market researchers and strategists interested in enhancing insights through AI-powered tools.

  • Tech-savvy creatives and content creators wanting to streamline workflows and ideation.

  • Marketing consultants or agency professionals who need to stay competitive and informed about the latest advancements in AI.

  • Anyone curious about the ethical, strategic, and operational implications of using AI in modern marketing practice.

New L&D badges - core (1)

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Read more
New L&D badges - digital (1)

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Read more
New L&D badges - strategic (1)

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.

Read more

Subscribe to our monthly newsletter
©2026 Marketing Association | All right reserved