Agency and Media Transparency

Are you getting the maximum return from your agency? 

We all know the agent and client relationship is a crucial aspect of conducting business- one that is built on trust, communication, accountability, adaptability, and understanding each other's mutual goals. But how can you ensure your existing business connection is consistently thriving?

The outcome of the session will ensure you have a greater appreciation of the importance of your Agency Agreement, including key industry terms and definitions. You will walk through a best practice contract template and highlight the areas that good marketers should understand to ensure they can fulfill their role in the Agency/Client relationship.

The session will also dive into Proprietary Media (also known as Agency Owned Inventory Media) and how Digital Media works, turning focus towards Programmatic buying techniques, and the ever-growing digital supply chain. 

Wrap up the day with Ad Fraud: what it is, its various types, and what you should be doing to minimise it.