AI Hyper-Personalisation | Workshop | Marketing Association

This workshop helps marketers move from using AI tools to thinking with them.

You’ll explore how AI can uncover simple patterns in data, tell the story behind them, and suggest meaningful next steps. Through guided demos and hands-on exercises, you’ll see how to turn everyday data into stories that make marketing more personal, timely, and relevant. AI drives the insight. You shape the human response.

Course structure
Module 1 – Framing Hyper-Personalisation
Explore what hyper-personalisation means and how AI makes it possible. You’ll see examples of brands using AI to create experiences that feel personal, relevant, and human.

You will:

Understand the big picture of AI-driven personalisation
Recognise how it improves customer experience
Start imagining how AI insights could enhance your own marketing

Module 2 – Using AI to Find Insight
Work with a simple, relatable dataset to see how AI surfaces meaningful patterns. You’ll experiment with prompts that help AI explain what’s happening in the data and why it matters.

You will:

Use AI to detect patterns in a small dataset (e.g., timing, location trends…)
Translate AI findings into clear, human-readable stories
Discuss how AI, insights and empathy work together in good marketing

Module 3 – From Insight to Action
Watch how an AI-powered flow connects data, analysis, and response. You’ll see a live demo where AI identifies a pattern, like an after-school rush near a local school, and automatically generates a short narrative and next-step suggestion.

You will:

Observe how AI turns data into action through an automated workflow
Explore examples of AI-generated insights that feel timely and relevant
Sketch your own version of this flow using the same story context

Module 4 – Extending the Insight
Bring everything together and explore how AI can help shape the story of what to do next. Starting from the insights discovered earlier, you’ll use AI to extend or enrich the story and consider small, practical next steps.

You will:

Revisit AI-generated insights and expand their meaning
Use AI to suggest possible next actions and test ideas
Shape one small, testable idea to apply in your own work

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Choose Your Date and Location

AI Hyper-Personalisation in Practice

Delivered in four online sessions, learn how to use AI to uncover patterns in your data and turn insights into more personal, timely marketing. | Dates: December 1, 3, 8 & 10.

01/12/2026

12.00pm - 1.30pm

Online

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You'll Learn How To

Explain hyper-personalisation in clear, everyday language

Understand what hyper-personalisation looks like in a real marketing context, and how AI can enable better customer experiences.

Use AI to uncover patterns and generate insight

Apply AI tools to explore data and identify patterns that inform marketing decisions.

Translate AI-generated insight into human-centred action

Interpret AI outputs and shape them into responses that feel thoughtful and aligned with customer needs.

Work with AI as a thinking partner

Use structured prompting and exploration to guide AI toward useful, interpretable outputs rather than just raw information.

Connect insight, empathy, and execution

Understand how good marketing combines data and human judgement with AI playing a supporting role.

Develop ideas you can test in you own work

Leave with a clear, practical idea of how to apply and test AI's data analysis abilities in your own marketing context.

Facilitator, Jennifer Michtavy

Creative Technologist & AI-Driven Systems Designer

Jennifer Michtavy is a creative technologist specialising in the practical application of AI in business and creative environments. She works with organisations to understand emerging technologies, design responsible workflows, and develop solutions that deliver meaningful outcomes.

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past attendee 2020

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.

past attendee 2020

Learning the theory and then direct application to our own work was instrumental for cementing the concepts. Group work was great for understanding concepts further and allowing us to network and collaborate in a positive and fun space. Enjoyable working environment.

AI Hyper-personalisation
in Practice

This workshop helps marketers move from using AI tools to thinking with them.

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