Get ready to dive into practical exercises and hands-on experience as you acquire the knowledge and skills necessary to harness AI tools, such as ChatGPT, for a range of marketing tasks.
Discover how to create compelling content, streamline your social media efforts, optimise SEO, and gain valuable insights through AI-powered analytics.
Scroll down for more details on learning outcomes, and to learn about the expert facilitators.
Gain a foundational understanding of the role and potential of AI in marketing, as well as the current landscape and future trends.
Understand the potential issues and limitations of AI in marketing, along with ethical considerations. You will also develop strategies to stay competitive and future-ready in this rapidly evolving field.
Understand the benefits of AI for content creation, learn to use AI tools for content generation, including for SEO purposes, and appreciate successful case studies.
Identify AI tools for creating multimedia content, and understand how to use AI for generating creative ideas and optimising visual content.
Understand how AI can streamline social content creation, analyse social data, create AI-driven strategies, and enhance social engagement and targeting.
Understand how to use AI tools for SEO purposes, including keyword research and content optimisation, meta-tag creation, SEO strategy analysis and refinement.
Understand how to use AI for crafting digital ads, optimising ad targeting and bidding, and measuring ad performance and ROI.
Understand the role of AI in marketing analytics, be familiar with AI-driven analytics tools and platforms, and how to interpret data and optimise marketing strategies using AI.
Understand how to use AI for personalised marketing campaigns and enhancing customer experience, and the use of predictive analytics for understanding customer behaviour and preferences.
Understand how to use AI to streamline marketing processes, enhance team collaboration and communication, and manage and optimise marketing budgets.
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Peter is an experienced technology leader with a diverse range of skills in both technology and business. His analytical skills and technology-agnostic approach have been developed through my work in a variety of industries and organisations of different sizes.
more about peterPeter is an experienced technology leader with a diverse range of skills in both technology and business. His analytical skills and technology-agnostic approach have been developed through my work in a variety of industries and organisations of different sizes.
He has always been passionate about technology and its potential to transform businesses and society. He enjoys working with diverse teams and stakeholders to identify and solve business challenges. His versatility allows him to take a leaner approach, drive innovation and ensure long-term solutions.
Currently Alla is Senior Enterprise Relationship Manager at Pure SEO. She has conducted extensive research on AI's transformative impact on digital marketing, positioning herself at the vanguard of AI-driven strategy integration.
MORE ABOUT ALLAAlla is one of New Zealand’s recognised search and data specialists. Alla’s interest in digital marketing was sparked by her own entrepreneurial venture whilst living in Barcelona, online retail of dresses, with a digital and social led customer acquisition strategy. Through this success Alla realised the power of search, social and analytics. So much so that she decided to spend the next decade working in the industry.
In 2017, Alla made a move to New Zealand, where her strategic, data-led approach to digital marketing (Analytics, technical SEO and SEM) which further enhanced her reputation as one of New Zealand’s top outcome-based marketers.
A significant area of Alla's expertise lies in the realm of Artificial Intelligence (AI). She has conducted extensive research on AI's transformative impact on digital marketing, positioning herself at the vanguard of AI-driven strategy integration. As a speaker, she offers insights into the multifaceted implications of AI technology on the digital marketing labour market.
Currently, as the Senior Enterprise Relationship Manager at Pure SEO, Alla contributes to the company's forward-thinking initiatives. Under the guidance of industry luminaries, including Britney Muller, endorsed by Rand Fishkin. Pure SEO is charting a course towards leveraging AI and state-of-the-art strategies for the forthcoming decade, which she is a large part of.
Alla is constantly looking to improve her skills through education and experience. She continues to improve and hone her skills every year, she has certifications in CRO (CXL Institute), SEO and is also an active member of the Marketing Association of New Zealand, where she imparts her knowledge through masterclasses and Monthly Meetup sessions. Concurrently, she is pursuing her Master's Degree in Digital Marketing, with a primary focus on the impact of AI on the industry.