AI Meets Marketing (2) (1)

AI Meets Marketing 

 
Wednesday, 3 July
9:30am - 5:00pm
Sofitel Wellington | City Central
11 Bolton Street, Wellington
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Facilitator

Your ultimate guide to AI's growing significance in the marketing world: One-day intensive workshop

Get ready to dive into practical exercises and hands-on experience as you acquire the knowledge and skills necessary to harness AI tools, such as ChatGPT, for a range of marketing tasks.

Discover how to create compelling content, streamline your social media efforts, optimise SEO, and gain valuable insights through AI-powered analytics. 

Scroll down for more details on learning outcomes, and to learn about the expert facilitators.

PRICING
  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
register now

What's Covered with Learning Outcomes

1. Introduction to AI in Marketing

  • Overview of AI and its importance for marketing 
  • Current landscape of AI in marketing 
  • Popular AI platforms and tools 
  • Future trends and predictions for AI in marketing 
Read more

2. Ethical and Strategic Considerations 

  • Understanding the limitations and potential issues of AI in marketing 
  • Ethical considerations for using AI in marketing campaigns 
  • Staying ahead of the competition by leveraging AI in marketing 
  • Preparing for the future of AI in the marketing industry 
Read more

3. AI for Content Creation and Ideation

  • Benefits of AI in content creation
  • Overview of ChatGPT and other AI tools for content generation
  • Using AI to generate content for SEO purposes
  • Case studies: Successful implementation of AI for digital marketing 
Read more

4. AI for Creative Design and Multimedia

  • AI tools for creating photos, images, and videos
  • Generating unique creative ideas and suggestions with AI
  • Optimizing visual content for improved user engagement 
Read more

5. AI for Social Marketing

  • Streamlining social content creation with AI tools
  • Analysing social data using AI
  • Creating AI-driven social strategies
  • Enhancing social engagement and targeting with AI 
Read more

6. AI for SEO Optimisation

  • AI tools for keyword research and content optimisation
  • Writing and editing meta-tags with AI assistance
  • Analysing and refining SEO strategies using AI
  • Using AI to create reusable tools for you to use
Read more

7. AI for Online Advertising

  • Crafting digital ads with AI tools
  • Optimizing ad targeting and bidding with AI
  • Measuring ad performance and ROI using AI-driven analytics 
Read more

8. AI for Marketing Analytics and Data Insights

  • Understanding the role of AI in marketing analytics
  • Implementing AI-driven analytics tools and platforms
  • Interpreting data and optimizing marketing strategies using AI 
Read more

9. AI for Marketing Personalization and CX

  • Leveraging AI for personalized marketing campaigns
  • Enhancing customer experience with AI-driven chatbots and virtual assistants
  • Predictive analytics for customer behaviour and preferences 
Read more

10. AI for Marketing Automation and Workflow Efficiency

  • Streamlining marketing processes with AI-powered tools
  • Enhancing team collaboration and communication using AI
  • Managing and optimizing marketing budgets with AI assistance 
Read more

1. Introduction to AI in Marketing

  • Overview of AI and its importance for marketing 
  • Current landscape of AI in marketing 
  • Popular AI platforms and tools 
  • Future trends and predictions for AI in marketing 

Learning Outcomes: 

Gain a foundational understanding of the role and potential of AI in marketing, as well as the current landscape and future trends. 

2. Ethical and Strategic Considerations 

  • Understanding the limitations and potential issues of AI in marketing 
  • Ethical considerations for using AI in marketing campaigns 
  • Staying ahead of the competition by leveraging AI in marketing 
  • Preparing for the future of AI in the marketing industry 

Learning Outcomes: 

Understand the potential issues and limitations of AI in marketing, along with ethical considerations. You will also develop strategies to stay competitive and future-ready in this rapidly evolving field. 

3. AI for Content Creation and Ideation

  • Benefits of AI in content creation
  • Overview of ChatGPT and other AI tools for content generation
  • Using AI to generate content for SEO purposes
  • Case studies: Successful implementation of AI for digital marketing 

Learning Outcomes: 

Understand the benefits of AI for content creation, learn to use AI tools for content generation, including for SEO purposes, and appreciate successful case studies.

4. AI for Creative Design and Multimedia

  • AI tools for creating photos, images, and videos
  • Generating unique creative ideas and suggestions with AI
  • Optimizing visual content for improved user engagement 

Learning Outcomes: 

Identify AI tools for creating multimedia content, and understand how to use AI for generating creative ideas and optimising visual content. 

5. AI for Social Marketing

  • Streamlining social content creation with AI tools
  • Analysing social data using AI
  • Creating AI-driven social strategies
  • Enhancing social engagement and targeting with AI 

Learning Outcomes:

Understand how AI can streamline social content creation, analyse social data, create AI-driven strategies, and enhance social engagement and targeting.

6. AI for SEO Optimization

  • AI tools for keyword research and content optimization
  • Writing and editing meta-tags with AI assistance
  • Analysing and refining SEO strategies using AI
  • Using AI to create reusable tools for you to use

Learning Outcomes: 

Understand how to use AI tools for SEO purposes, including keyword research and content optimisation, meta-tag creation, SEO strategy analysis and refinement. 

7. AI for Online Advertising

  • Crafting digital ads with AI tools
  • Optimizing ad targeting and bidding with AI
  • Measuring ad performance and ROI using AI-driven analytics 

Learning Outcomes:

Understand how to use AI for crafting digital ads, optimising ad targeting and bidding, and measuring ad performance and ROI. 

8. AI for Marketing Analytics and Data Insights

  • Understanding the role of AI in marketing analytics
  • Implementing AI-driven analytics tools and platforms
  • Interpreting data and optimizing marketing strategies using AI 

Learning Outcomes: 

Understand the role of AI in marketing analytics, be familiar with AI-driven analytics tools and platforms, and how to interpret data and optimise marketing strategies using AI. 

9. AI for Marketing Personalization and CX

  • Leveraging AI for personalized marketing campaigns
  • Enhancing customer experience with AI-driven chatbots and virtual assistants
  • Predictive analytics for customer behaviour and preferences 

Learning Outcomes: 

Understand how to use AI for personalised marketing campaigns and enhancing customer experience, and the use of predictive analytics for understanding customer behaviour and preferences. 

10. AI for Marketing Automation and Workflow Efficiency

  • Streamlining marketing processes with AI-powered tools
  • Enhancing team collaboration and communication using AI
  • Managing and optimizing marketing budgets with AI assistance 

Learning Outcomes:

Understand how to use AI to streamline marketing processes, enhance team collaboration and communication, and manage and optimise marketing budgets. 

Specific tools covered

  • ChatGPT* – all rounder
  • Browse AI – competitor analysis
  • Copy.AI – content generation, mainly social
  • Jasper – content generation
  • Spin Rewriter – SEO targeted content re-write at volume
  • Midjourney* – image generation, including mock-ups
  • DALL-E 2 – image generation
  • Runway – insanely powerful editing suite, particularly video production
  • Merlin – email productivity/generation
  • Mem – productivity aide for organising and categorising notes
  • Beautiful.AI – slide deck generation
  • Descript – podcast/audio editing productivity
  • Eleven Labs* – voice learning and generation
  • Adobe Firefly* – AI image editing/generation
  • Google Labs – tons of tools coming out across the board 

* live demonstration

Peter-Mangin

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter is an experienced technology leader with a diverse range of skills in both technology and business. His analytical skills and technology-agnostic approach have been developed through my work in a variety of industries and organisations of different sizes.

more about peter

Facilitator, Peter Mangin

Founder, AI Innovisory

Peter is an experienced technology leader with a diverse range of skills in both technology and business. His analytical skills and technology-agnostic approach have been developed through my work in a variety of industries and organisations of different sizes.

He has always been passionate about technology and its potential to transform businesses and society. He enjoys working with diverse teams and stakeholders to identify and solve business challenges. His versatility allows him to take a leaner approach, drive innovation and ensure long-term solutions.

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