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Peter Mangin is a seasoned leader in the realm of AI and marketing, with over 25 years of experience, including more than 15 years as a senior leader in Advertising. As the Chief Product & AI Officer at Pure SEO and the Founder of AI Innovatory, Peter has consistently been at the forefront of technological innovation, successfully modernising legacy systems with AI and driving teams towards impactful results.
more about peterPeter Mangin is a seasoned leader in the realm of AI and marketing, with over 25 years of experience, including more than 15 years as a senior leader in Advertising. As the Chief Product & AI Officer at Pure SEO and the Founder of AI Innovatory, Peter has consistently been at the forefront of technological innovation, successfully modernising legacy systems with AI and driving teams towards impactful results.
Throughout his career, Peter has demonstrated a remarkable ability to bridge the gap between marketing and technology, helping businesses unlock the full potential of AI in their marketing strategies. His deep understanding of the advertising industry, coupled with his extensive knowledge of AI, positions him as a highly qualified facilitator for transformative workshops and masterclasses.
Peter's passion for empowering marketers with the practical skills and knowledge they need to succeed in an AI-driven world has made him a respected figure in the industry. His ability to distil complex concepts into actionable strategies enables marketers to immediately apply their newfound knowledge and realise tangible benefits for their organisations.
Currently Alla is Senior Enterprise Relationship Manager at Pure SEO. She has conducted extensive research on AI's transformative impact on digital marketing, positioning herself at the vanguard of AI-driven strategy integration.
MORE ABOUT ALLAAlla is one of New Zealand’s recognised search and data specialists. Alla’s interest in digital marketing was sparked by her own entrepreneurial venture whilst living in Barcelona, online retail of dresses, with a digital and social led customer acquisition strategy. Through this success Alla realised the power of search, social and analytics. So much so that she decided to spend the next decade working in the industry.
In 2017, Alla made a move to New Zealand, where her strategic, data-led approach to digital marketing (Analytics, technical SEO and SEM) which further enhanced her reputation as one of New Zealand’s top outcome-based marketers.
A significant area of Alla's expertise lies in the realm of Artificial Intelligence (AI). She has conducted extensive research on AI's transformative impact on digital marketing, positioning herself at the vanguard of AI-driven strategy integration. As a speaker, she offers insights into the multifaceted implications of AI technology on the digital marketing labour market.
Currently, as the Senior Enterprise Relationship Manager at Pure SEO, Alla contributes to the company's forward-thinking initiatives. Under the guidance of industry luminaries, including Britney Muller, endorsed by Rand Fishkin. Pure SEO is charting a course towards leveraging AI and state-of-the-art strategies for the forthcoming decade, which she is a large part of.
Alla is constantly looking to improve her skills through education and experience. She continues to improve and hone her skills every year, she has certifications in CRO (CXL Institute), SEO and is also an active member of the Marketing Association of New Zealand, where she imparts her knowledge through masterclasses and Monthly Meetup sessions. Concurrently, she is pursuing her Master's Degree in Digital Marketing, with a primary focus on the impact of AI on the industry.
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