As GenAI generated content floods our feeds, brands are taking a step back to reassess what truly engages audiences. What wins trust? What is effective rather than just efficient? And who do people want to hear from?

Sought after international keynote speaker Robin O’Connell is here to share what works for the most successful brands on LinkedIn. He’ll explore how B2B marketers can make the shift from informational content to emotionally resonant storytelling and how you get your cast of employees, leaders and creators into brand videos and turn workplace culture into creative currency?

Learn how to build your brand presence on social with real-life examples from B2B brands.

About Robin

Robin O’Connell is a sought-after keynote speaker and content marketing consultant who has worked with clients across Europe, the Middle East, North Africa, and APAC markets.

Currently based in Australia, Robin has collaborated with some of the world’s largest brands on their marketing and branding strategies.

With a particular specialty in B2B and employer branding, Robin is currently the head of LinkedIn’s content solutions consultancy team in ANZ. Robin and his team help companies create better, bolder content strategies that connect professionals to brands across APAC.

Learn more about Robin on LinkedIn.