B2B Disrupted 2024 (1)

Disruptive B2B Marketing

Our Disruptive B2B Marketing
workshop held in Auckland,
Christchurch, Wellington, and Online.

About Facilitator Learning Outcomes Book Your Ticket

Join us for a transformative one day workshop in Disruptive B2B Marketing, led by Steve Ballantyne, a seasoned expert with over 30 years of experience working with more than 100 B2B brands throughout Australasia.

The full day workshop isn’t just about learning; it's about revolutionising your approach to B2B marketing. You'll gain the knowledge and confidence to develop breakthrough marketing strategies, to differentiate your business, capture new market segments, and create a significant competitive advantage.

Immerse yourself in the best thinking from international B2B marketers, analyse top disruptive campaign case studies, and access simple yet powerful templates to guide you on your journey.

This course is designed to empower you to market more courageously and creatively, ensuring that you're not just part of the change, but leading it.

Embrace this opportunity to reshape your marketing mindset and drive unprecedented growth and innovation in your business and career.

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

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Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

You'll Learn About

  • The neuroscience of disruption.
  • What is disruptive marketing and how does it apply to B2B.
  • Why disruptive marketing is crucial in the modern B2B landscape.

You'll Learn About

  • How to identify areas in your industry ripe for disruption.
  • A simple template for disruptive marketing strategy.
  • Analysing case studies of successful B2B disruptive marketing.
  • Enhance your skills through a creative thinking workshop.

You'll Learn About

  • The power of human-centric storytelling in B2B.
  • How to use emerging technologies for disruption.
  • Setting metrics to evaluate the impact of disruptive strategies.
  • The disruptive marketing mindset.

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

steve ballantyne

Facilitator, Steve Ballantyne

Director, Brand IQ

Steve Ballantyne is one of New Zealand's most seasoned B2B marketers, boasting a 30-year career that spans over 150 brands throughout Australasia. His workshops are a treasure trove of insightful case studies and captivating stories, all delivered through a lens of creativity and disruption unique to B2B marketing.

 

Disruptive B2B Marketing: Choose Your Date and Location

prodphoto
Disruptive B2B Marketing

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

10/06/2025

9:00am - 4:00pm

Auckland

Add to Cart
prodphoto
Disruptive B2B Marketing

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience| Dates: August 7, 14, 21 & 28.

7/08/2025

12:00pm - 1:30pm

Online

Add to Cart
prodphoto
Disruptive B2B Marketing

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

6/11/2025

9:00am - 4:00pm

Auckland

Add to Cart

Steve allowed us to have great discussions and be very open with our own experiences

past attendee 2024
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Read more
Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

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Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.

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