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Behavioural Science for Customer Journeys

Thursday, 17 October
9:30am - 13:000pm
Sofitel Wellington | City Central
11 Bolton Street, Wellington
*As part of MA's 50th Birthday Celebrations, we're offering 50% off all Wellington workshops! Use the code 'birthday50' at checkout!
register now

To design the ‘X' in CX you need to know and understand the ‘C’!

Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.

MA's 50th Birthday Special

We're turning 50! To celebrate the Marketing Association turning the big 5.0, we want to share the love by offering our Wellington and Christchurch workshops at 50% off, and no, that zero isn't a mistake!

Use this code at checkout to book this workshop at half price: birthday50

Checkout other workshops that you can also attend at half price.

*Receive 50% off this workshop using the discount code: birthday50


  • $395.00 + GST Members
  • $695.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.
register now


Join us in celebrating MA's 50th Birthday! Enjoy 50% off ALL Wellington workshops by simply adding the code: birthday50 when you get to cart. Check out more Wellington workshops in the link below.


Learning outcomes

You'll Learn About:

  • Challenge yourself and your thinking (the who, the what and the why)
  • Explore the motivation behind ‘CX’
  • Relate organisational objectives to customer behaviour
  • Identify opportunities to reduce friction and enhance relationships


  • Understand the principles of applied behavioural science, and how to apply this to your organisation
  • Consider the bigger picture by understanding customer journeys at a deeper level

Who Should Attend:

  • Those with 3-7 years’ experience, who are involved in developing engaging customer experiences
  • Professionals who are ready to take a deep dive into the drivers of human behaviour
Carl Sarney

Facilitator, Carl Sarney

Head of Strategy, TRA

Carl has 20 years of insight industry experience. He is specialised in brand and comms strategy with a proven history of effective work for his clients, including several gold awards for advertising effectiveness more about carl

Really valuable and thought-provoking workshop.


Great course, very informative, great insights and examples. Highly recommend.


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