Event
MindFuel Webinar with Brand IQ
How to use AI to reduce your marketing costs and amplify results
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Event
Brainy Breakfast 2026 / Christchurch
Building Brand Trust in an AI-Distorted Digital Ecosystem
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Event
MindFuel Webinar with Quantum Jump
Find out how the loyalty landscape in New Zealand continues to evolve at pace.
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Event
Wanaka Coffee Catch Up Event March 2026
Join us on March 17 for coffee, lakeside walks and a good dose of local marketing chat.
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Event
Queenstown Lakes Marketers Coffee Catch Up | 17 March 2026
Join us on March 17 at 8am at Yonder.Grab a coffee, connect with fellow locals in marketing, and start the day right.
Learn moreSpeakers
Travena Addenbrooke
Marketing Transformation & Gen AI Lead
Spark New Zealand
Panel Moderator
Panel: Embedding Agentic AI – Early Wins & Use Cases
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Adnan Khan
Co-Founder
Stitch / Stitch Predict
Where AI Is Headed in 2026 - From GenAI to Brand Discoverability and Agentic AI
Mike Parsons
Tribe Lead, Data & AI
Air New Zealand
Panellist
Panel: Embedding Agentic AI – Early Wins & Use Cases
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Richard Conway
Managing Director
Pure SEO
Where AI Is Headed in 2026 - From GenAI to Brand Discoverability and Agentic AI
Ralph van den Broeck
Marketing Automation Manager
Fisher & Paykel Appliances
Panellist
Panel: Embedding Agentic AI – Early Wins & Use Cases
Dr. Shahper Richter
Senior Lecturer Digital Marketing
The University of Auckland
Panellist
Panel: Embedding Agentic AI – Early Wins & Use Cases
Travena Addenbrooke
Marketing Transformation & Gen AI Lead
Spark New Zealand
Panel Moderator
Panel: Embedding Agentic AI – Early Wins & Use Cases
Adnan Khan
Co-Founder
Stitch / Stitch Predict
Where AI Is Headed in 2026 - From GenAI to Brand Discoverability and Agentic AI
Mike Parsons
Tribe Lead, Data & AI
Air New Zealand
Panellist
Panel: Embedding Agentic AI – Early Wins & Use Cases
Richard Conway
Managing Director
Pure SEO
Where AI Is Headed in 2026 - From GenAI to Brand Discoverability and Agentic AI
Ralph van den Broeck
Marketing Automation Manager
Fisher & Paykel Appliances
Panellist
Panel: Embedding Agentic AI – Early Wins & Use Cases
Dr. Shahper Richter
Senior Lecturer Digital Marketing
The University of Auckland
Panellist
Panel: Embedding Agentic AI – Early Wins & Use Cases
Travena Addenbrooke
Marketing Transformation & Gen AI Lead
Spark New Zealand
Panel Moderator
Panel: Embedding Agentic AI – Early Wins & Use Cases
Find out how Air New Zealand, Fisher & Paykel Appliances and other brands are experimenting with AI teammates, LLM driven search, and new AI tools.
You’ll hear about their use cases, early wins, what they’ll be testing next - and how they ensure their teams have the skills and tools required to succeed.
Each panellist will share what they and their team have learnt so far, where agentic AI is having the biggest impact on their work, and the challenges and opportunities agentic AI represent for their team.
Don’t miss this chance to find out what other organisations are doing right now, and gain inspiration from their approach.
About Trav
Travena is a senior marketing professional who has had over 15+ years of experience. She has been involved in a range of MarTech implementations that have been complex within large enterprises. She has worked directly on solution builds as well as implementing strategies that are centred around the three P’s - People/ Platform/ Process.
Adnan Khan
Co-Founder
Stitch / Stitch Predict
Where AI Is Headed in 2026 - From GenAI to Brand Discoverability and Agentic AI
Co-presenting with Richard Conway, Managing Director, Pure SEO
About Adnan
Over the past 15 years, Adnan has showcased leadership in transforming brands through advertising and marketing technology for better business outcomes. As a Sydney native, he began his career at Initiative Media before joining Microsoft to manage premium ad partnerships. In 2009, Adnan became one of the first four founding employees of Facebook ANZ and one of the first five in the Asia-Pacific, helping to establish and grow operations in ANZ for six years.
Adnan later advised early-stage ventures and startups and has spent the last 7-8 years consulting and leading strategy in marketing & advertising technology innovation for clients like Cisco, Canon, Hyundai, Toyota, Honda, Comvita, BNZ, Turners, and more.
Recently, Adnan co-founded Stitch, a consultancy formed by industry veterans focusing on data, advertising, and marketing technology to drive measurable outcomes. Clients include Trilogy, Turners, AA Smartfuel, Tourism NZ, Forsyth Barr, Vend, Merck Sharpe & Dohme, Skills Consulting Group, Real NZ, Treble Cone, Cardrona, Amisfield, Coastguard NZ, Duco Events, Harrison & Grierson, Gardiner Family Apothecary (in Ireland), Real Thread (in the US), Kate Sylvester, Juliette Hogan, Kathryn Wilson, NZ Rugby, Colliers, and NZ Sotheby's International Realty.
Adnan is a 3X TVNZ Marketing Awards Winner 2022 and a 2X Gold Effie Awards Winner 2022.
Mike Parsons
Tribe Lead, Data & AI
Air New Zealand
Panellist
Panel: Embedding Agentic AI – Early Wins & Use Cases
Find out how Air New Zealand, Fisher & Paykel Appliances and other brands are experimenting with AI teammates, LLM driven search, and new AI tools.
You’ll hear about their use cases, early wins, what they’ll be testing next - and how they ensure their teams have the skills and tools required to succeed.
Each panellist will share what they and their team have learnt so far, where agentic AI is having the biggest impact on their work, and the challenges and opportunities agentic AI represent for their team.
Don’t miss this chance to find out what other organisations are doing right now, and gain inspiration from their approach.
About Mike
Mike is responsible for enhancing and extracting the value from the world leading technology, great team, and unique data assets of Air NZ. Focused on leading capability across the business to increase productivity, customer engagement, revenue, and operational efficiency. Mike owns initiatives that align the data analytics and AI strategy with the operational roadmap.
Having over 25 years experience in management and analytics roles in a wide range of international and NZ based companies, Mike brings a vast knowledge of how to apply analytics to business problems for competitive advantage.
The Data and AI team has a broad and deep remit across Data Engineering, Analytics Engineering, Insights & Reporting, Digital Analytics, Data Governance, Data Science, Robotic Process Automation, AI Engineering, Applied AI, and general AI disciplines.
Richard Conway
Managing Director
Pure SEO
Where AI Is Headed in 2026 - From GenAI to Brand Discoverability and Agentic AI
Co-presenting with Adnan Khan, Co-Founder, Stitch / Stitch Predict
About Richard
Richard is the founder of Pure SEO, New Zealand’s most awarded search agency. Richard was a finalist in the 2019 EY Entrepreneur of the Year and is a columnist for M2 Magazine, M2W Magazine, and New Zealand Business magazine.
Richard is a guest lecturer of Digital Marketing and search marketing for the University of Auckland (MBA programme), Unitec, and The NZ Marketing Association. In 2019 Richard wrote the book ‘How to Get to The Top of Google Search, a Practical Guide’ (Penguin Random House).
Richard is an active investor and mentor to a number of high tech businesses and has sat on the board of Entrepreneurs Organisation (New Zealand) and The Well Foundation.
Ralph van den Broeck
Marketing Automation Manager
Fisher & Paykel Appliances
Panellist
Panel: Embedding Agentic AI – Early Wins & Use Cases
Find out how Air New Zealand, Fisher & Paykel Appliances and other brands are experimenting with AI teammates, LLM driven search, and new AI tools.
You’ll hear about their use cases, early wins, what they’ll be testing next - and how they ensure their teams have the skills and tools required to succeed.
Each panellist will share what they and their team have learnt so far, where agentic AI is having the biggest impact on their work, and the challenges and opportunities agentic AI represent for their team.
Don’t miss this chance to find out what other organisations are doing right now, and gain inspiration from their approach.
About Ralph
Ralph van den Broeck is the Marketing Automation Manager at Fisher & Paykel Appliances. He works with teams across the business to design personalised web and email experiences through data, automation, and the practical use of AI, helping deliver more relevant and helpful digital journeys for customers.
Ralph is currently leading the company’s agentic web experience pilot, focused on adaptive website experiences that combine product data, behavioural signals, and conversational AI to support customers during product discovery. He has a hands-on background in Marketing Cloud, Data Cloud, and personalisation tooling, and enjoys turning complex technical challenges into solutions that create clear value for both customers and the business.
Ralph enjoys sharing insights from real-world projects and practical lessons on how teams can move toward more personalised and efficient digital experiences.
Dr. Shahper Richter
Senior Lecturer Digital Marketing
The University of Auckland
Panellist
Panel: Embedding Agentic AI – Early Wins & Use Cases
Find out how Air New Zealand, Fisher & Paykel Appliances and other brands are experimenting with AI teammates, LLM driven search, and new AI tools.
You’ll hear about their use cases, early wins, what they’ll be testing next - and how they ensure their teams have the skills and tools required to succeed.
Each panellist will share what they and their team have learnt so far, where agentic AI is having the biggest impact on their work, and the challenges and opportunities agentic AI represent for their team.
Don’t miss this chance to find out what other organisations are doing right now, and gain inspiration from their approach.
About Shahper
Dr. Shahper Richter is a Senior Lecturer of Marketing at the University of Auckland Business School. She is especially interested in the relationship between emerging technological innovations and digital marketing. Her current research interests include how virtual worlds like the Metaverse and technological innovations like LLMs affect current and future work practices and, more importantly, how organisations can leverage them to create more engaging, practical, and innovative strategies.
Nicki Shirley
Founder & Fractional CMO
MVMT Marketing
Your Host & MC
About Nicki
Nicki is the founder of MVMT Marketing and a Fractional CMO with deep experience working with B2B businesses. She works closely with founders and leadership teams to bring clarity to growth priorities, sharpen positioning, and turn strategy into momentum. Known for her pragmatic, people-first approach, Nicki blends big-picture thinking with hands-on execution.
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