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Wednesday 12 June 2024
7:00am - 9:00am
The Maritime Room
Princes Wharf, Auckland CBD
The Disrupters: A New Generation of Brands
ZURU Edge. Two Dudes. BLUNT.
Three incredible New Zealand brands reinventing categories, taking on the world, and doing things differently. Are you ready to be inspired? To learn from some of NZ’s most ambitious brands? Whether you’re launching a new brand, breaking into a new product category, or repositioning your brand for a new audience, you better grab your ticket for this Brainy Breakfast now!
Two Dudes was born on social media quickly building a loyal following and strong online presence. One look at their Instagram, and you can see things are done a little differently. They’ve shaken up the traditionally bland men’s grooming category with humour, social purpose, and award-winning products. And now they’re taking on Australia and Asia! Get ready for a fascinating look at a brand on a mission with Dude two, Michael McRae.
ZURU Edge is known for its disruptive new generation FMCG brands designed for modern consumers. Built to get tails wagging and alarmingly distinctive, their Better When It’s Bonkers pet treats brand won best ‘Excellence in New Brand Development’ at the 2023 NZ Marketing Awards. By understanding macro trends, changing customer expectations, share of spend and impulse buying, Head of Marketing, Anna Tompkins, will show how they delivered a brand experience relevant to Millenial and Gen Z pet parents.
BLUNT undertook a huge, award-winning rebrand in 2023, setting the brand up for product diversification and future growth in international markets. With a new visual brand identity, a clear new purpose, and a huge year of change across all brand and consumer touchpoints, there’s a lot to unpack in this presentation from Fee Cortis, Head of Marketing at BLUNT.
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PRICING
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Head of Marketing
BLUNT
Fee is currently Head of Marketing at iconic Kiwi brand BLUNT where she is a member of the leadership team and runs a team covering design, content creation, digital, brand management, NPD, PR, and e-commerce. Fee has 20+ years of experience across various Australian advertising agencies, including running her own full-service agencies in two different countries. After ad-land, Fee went client side and hasn’t looked back. Before joining BLUNT, she spent ten years working around the world for global company HEINEKEN, with the last four of those at DB Breweries in Auckland, managing some of the world’s most loved beer brands. Fee is also a qualified graphic designer and photographer who pursues her creative passions outside of her work.
Co-Founder (Dude two)
Two Dudes
Michael started Two Dudes with his mate Tom. What was initially just an eCommerce skincare subscription side hustle in their garages has turned into a movement of men taking better care of themselves and a product range available on supermarket shelves nationwide. The two dudes use a unique approach to help take on the multinationals in a typically feminine category with a lot of barriers for the male consumer.
Head of Marketing - Pet Division
ZURU Group
ZURU Edge are reimagining the future.
As a company, they are restless in identifying categories that have not kept up with the aspirations and needs of the next generation, reimagining the future of those categories, and creating products and brands that completely redefine what’s possible.
They apply extreme vertical integration and manufacturing automation at scale to offer premium quality and performance that is also affordable and accessible. Recognizable brands include MONDAY Haircare, NOOD Petfood and Rascal & Friends nappies. Five years young, ZURU Edge FMCG brands will deliver 750 million annually in revenue for 2024.
Alarmingly distinctive, their BONKERS pet treats brand won best ‘Excellence in New Brand Development’ at the 2023 NZ Marketing Awards. By understanding macro trends, changing customer expectations, and leveraging the impulse-driven purchase behaviour of the pet-treating sub-segment, Head of Marketing, Anna Tompkins, will show how BONKERS is shaking up Petcare.
Anna Tompkins is Head of Marketing for The ZURU Group’s Pet Division.
A strategic and creatively awarded CPG brand leader, Anna comes from a network background and has experience in Global, European-regional, and UK agency positions.
Anna has been with ZURU Edge for the last 2.5 years, proudly helping bring brands and products to market that are future-fit for the next generation.
In that time Anna has launched five pet brands across 15 countries within 36 months; retailed in over 200,000 distribution points. The business is on track to become the fastest-growing pet care company in the world in 2024.
Head of Strategy, TRA
Your Host & MC
Carl has 20 years of insight industry experience. He specialised in brand and comms strategy with a proven history of effective work for his clients, including several gold awards for advertising effectiveness. His research work has taken him to just about every town in New Zealand to speak with people from all walks of life. He's also conducted qualitative research in eight more countries while based in London for two years and spent seven years as an ad agency planner before joining TRA in 2018.
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