Building Blocks of Brand Strategy

Companies live and die by the value of their brand. Whether you're looking for the tools to build your brand from the ground up or you're having trouble positioning yourself in a saturated market, this workshop gives you the planning tools you need from an industry-leading brand strategist.

Overview

The Building Blocks of Brand Strategy will show you how to develop and implement a brand strategy and plan. You’ll learn how to position your brand, manage your brand’s performance over time, and gain a competitive edge.

The workshop materials will be supported by case studies and practical examples and give you the opportunity to apply these key learnings to your own brand. Back in your workplace, you will be armed with a practical toolbox to develop your brand plan and successfully implement and manage your own brand's performance.

This workshop is a must for marketers with a curiosity to know more about branding and taking their brands to the next level.

Brand Intensive Workshop Upgrade

FROM THEORY TO ACTION:

This additional 1/2 day workshop is laser-focused on your own unique brand challenges so it’s less about generic brand concepts (that are covered on day one) but rather about applying these pragmatically to your own distinctive brand challenges. This workshop is run by Rosina who is a super facilitator that spends time with each student as well as galvanizing the strength of the group to help each other.

WHAT WE COVER IN THE BRAND INTENSIVE SESSION:

• Using the brand concepts on Day One, understand where your business is on its own brand journey, becoming super focused on the unique challenges your brand(s) is currently facing
• Develop a brand ‘plan of attack’ on how to resolve the business' unique brand challenges. When they return to the office they will have a clear brand direction and focus to action and share
• Group dynamic: Get to apply and grow your own brand knowledge by helping others in the group solve their own brand challenges too