Christchurch Marketing Meetup

How Podcasts Are Taking Over the Airwaves
A Media Opportunity for Marketers and Their Brands

In 2026, the marketing mix is more complex than ever. While your business likely has a presence on Facebook and Instagram, there's a powerful new way customers are engaging with brands. With over 504 million podcast listeners globally and New Zealand audiences tuning in at record rates, podcasting has reshaped the audio landscape drawing audiences away from traditional media into a space where brands and creators connect directly with engaged listeners.

Companies are increasingly using podcasts as a marketing tool, harnessing the medium's popularity to deliver authentic storytelling at scale. This is no longer a niche channel, it's a mainstream marketing powerhouse.

Join us at our next MA's Christchurch Marketing Meetup this month and hear from leading marketing podcaster Scott Wilson of Digital Influence, who will share his journey with the Marketing 4 Business Podcast named NZIE's Number 1 marketing podcast to follow in 2025, with more than 186 episodes to date.

He will be joined by James Mathews, Agency GM at NZME, who will share how his team uses podcasting to leverage audio assets and their core broadcasting brands and personalities, including ZM, Newstalk ZB, Mike Hosking, Heather du Plessis-Allan, Ryan Bridge and more, to drive value and results for clients.

And the opportunity? It's still wide open.