AMIHeader2025

Commercial
Acumen
for Marketers
(Level 1)

This online workshop is held in partnership
with the Australian Marketing Institute.

About Facilitator Learning Outcomes Book Your Ticket

Keen to learn more about Finance? This half-day online workshop will give you an appreciation of the fundamentals of financial knowledge and commercial skills.

 

Level 1 of Commercial Acumen for Marketers is designed for marketers with little financial confidence and provides a practical guide to analysing financial data and understanding the implications of decisions and financial performance.

This masterclass introduces key aspects of financial management from a basic understanding of finance through to reporting on financial outcomes.

 

What's Covered?

  • What do We Mean by ‘Finance’?
  • Some common Finance terminology
  • Financial Stakeholders and their requirements
  • Accounting Principles
  • What are Accrual and Cash Accounting
  • Financial Statements / Financial Statement Analysis
  • The fundamentals of financial performance - Analyse financial statements to understand business performance:
  • Cash Management - Implementing cash management practices:
  • Business decisions and their financial impact.

  • Statement of Cashflows

 

Pricing

In-person workshop
MA Members: $479* + GST
Non-Members: $684* + GST
*All pricings are in New Zealand Dollars

Learning Outcomes

Gain confidence in how to:

  • Understand the key Financial Stakeholders and their requirements
  • Appreciate key Accounting Principles
  • Interpret Financial Statements
  • Analyse financial statements to understand performance
  • Implement sound cashflow management practices
  • Understand the financial impact of business decisions.
  • Understand Finance and its terminologies

Who Should Attend:

  • Brand Managers
  • SME business leaders
  • Directors
  • Business executives
  • Line managers
  • Head of Departments

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Jay Chander AMI

Facilitator, Jay Chander

Director, Enskills Consulting

Jay Chander is a commercially focused Fellow CA with the Institute of Chartered Accountants, business consultant, advisor, executive trainer and author, and provides a range of seamless strategic risk, internal audit and business consulting services.

 

FIND OUT MORE

Facilitator, Jay Chander

Director, Enskills Consulting

Jay Chander is a commercially focused Fellow CA with the Institute of Chartered Accountants, business consultant, advisor, executive trainer and author, and provides a range of seamless strategic risk, internal audit and business consulting services.

Jay is the Managing Director of Enskills Consulting Services and was previously a specialist Risk Advisory Partner with Deloitte and Moore Stephens, and has held key executive positions in, and has set up and managed commercially driven Internal Audit and Risk Management, Financial Management and Business Improvement functions in major national and international companies. These included Crane Group Limited, NRMA/IAG, British American Tobacco, Australia and P&O Australia.

Commercial Acumen for Marketers (Level 1): Choose Your Date and Location

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Commercial Acumen for Marketers - Level 1

Level 1 of Commercial Acumen for Marketers is designed for marketers with little financial confidence and provides a practical guide to analysing financial data and understanding the implications of decisions and financial performance.

26/08/2025

2:30pm - 6:00pm

Online

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