Tuesday, 14 May
9.00am - 5.00pm
Marketing Association
69 St Georges Bay Road, Parnell, Auckland
In a world drowning in data and awash with bullshit, critical thinking just might be the most important skill marketers need.
In this workshop Carl Davidson will draw from behavioural science and cognitive psychology to demonstrate some of the flaws in our everyday ways of thinking, and provide some tools to sharpen your critical thinking and problem solving mindset.
In the process, you’ll see why critical thinking is rare (it’s much harder than you’d expect) and why most organisations make it much harder still.
You’ll learn why we’re all wired to think like lawyers rather than scientists, and why David Ogilvy was right about how evidence gets misused.
The workshop will then introduce a range of tools to unleash your critical thinking, nurture your scepticism, and supercharge your decision-making acumen.
It will benefit anyone with an interest in improving their thinking and decision-making skills, or in improving those skills among the people they work with. If you work with knowledge on a daily basis then this is the workshop for you.
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Carl is a psychologist by training, his professional life has been spent at the interface of behavioural science, organisational performance, and business strategy.
read moreCarl is a psychologist by training, his professional life has been spent at the interface of behavioural science, organisational performance, and business strategy. He regularly presents and writes about how organisations need to adapt to flourish in a changing world.
Since 2020 Carl has been the Head of Insight at Research First Ltd, an agency that specialises in making the complex simple. He is also an adjunct fellow at the University of Canterbury’s Business School. Carl is the author, editor, or co-author of nine books, including the best-selling Knowledge Management: An Introduction to Creating Competitive Advantage from Intellectual Capital. He has also written for Unlimited, Management, NZ Business, InterVIEW and is a regular contributor to Stuff, where he writes about ‘the social science of everyday phenomena’.
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