Critical Thinking

Critical Thinking for Marketers

Our Critical Thinking for Marketers
workshop held in Auckland,
Christchurch, Wellington, and Online.

About Facilitator Learning Outcomes Book Your Ticket

Many people think they are thinking when they are merely rearranging their prejudices
- William James

In a world drowning in data and awash with bullshit, critical thinking just might be the most important skill marketers need.

In this workshop Carl Davidson will draw from behavioural science and cognitive psychology to demonstrate some of the flaws in our everyday ways of thinking, and provide some tools to sharpen your critical thinking and problem solving mindset.

In the process, you’ll see why critical thinking is rare (it’s much harder than you’d expect) and why most organisations make it much harder still.

You’ll learn why we’re all wired to think like lawyers rather than scientists, and why David Ogilvy was right about how evidence gets misused.

The workshop will then introduce a range of tools to unleash your critical thinking, nurture your scepticism, and supercharge your decision-making acumen.

It will benefit anyone with an interest in improving their thinking and decision-making skills, or in improving those skills among the people they work with. If you work with knowledge on a daily basis then this is the workshop for you.

Online Course structure
A live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

Professionally Certified Digital and Strategic Marketer

Pricing

MA Members: $650 + GST
Non-Members: $950 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is a core course to become a
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

Part one: Bad news, you're not as smart as you think you are

  • Heuristics, shortcuts, and why everyone is smart in hindsight
  • Why your unconscious biases are invisible to you (but no-one else)
  • The better educated you are, the less thinking you’ve probably been doing

Part two: Why learning organisations aren't real

  • The inertia of the status quo and compliance
  • How evolution has made deference a survival skill
  • The special problem of thinking in groups

Part three: Why everyone can be a more critical thinker

  • Fixed and growth mindsets
  • Thinking about your thinking
  • Shining a light on your own thinking processes

Part four: Channeling socrates - and borrowing and borrowing his critical thinking toolkit

  • Scientific thinking, hypotheses, and falsification
  • How to build a compelling argument by thinking about counterfactuals
  • Making sure you’ve identified the right problem
  • How to ask the right question
  • Establishing the burden of proof

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Carl (1)

Facilitator, Carl Davidson

Head of Insight, Research First

Carl is a psychologist by training, his professional life has been spent at the interface of behavioural science, organisational performance, and business strategy.

FIND OUT MORE

Facilitator, Carl Davidson

Head of Insight, Research First

Carl is a psychologist by training, his professional life has been spent at the interface of behavioural science, organisational performance, and business strategy. He regularly presents and writes about how organisations need to adapt to flourish in a changing world.

Since 2020 Carl has been the Head of Insight at Research First Ltd, an agency that specialises in making the complex simple. He is also an adjunct fellow at the University of Canterbury’s Business School. Carl is the author, editor, or co-author of nine books, including the best-selling Knowledge Management: An Introduction to Creating Competitive Advantage from Intellectual Capital. He has also written for Unlimited, Management, NZ Business, InterVIEW and is a regular contributor to Stuff, where he writes about ‘the social science of everyday phenomena’.

Critical Thinking for Marketers: Choose Your Date and Location

prodphoto
Critical Thinking for Marketers

In this workshop Carl Davidson will draw from behavioural science and cognitive psychology to demonstrate some of the flaws in our everyday ways of thinking, and provide some tools to sharpen your critical thinking and problem solving mindset.

6/11/2024

9:30am - 5:00pm

Wellington

Add to Cart
prodphoto
Critical Thinking for Marketers

In this workshop Carl Davidson will draw from behavioural science and cognitive psychology to demonstrate some of the flaws in our everyday ways of thinking, and provide some tools to sharpen your critical thinking and problem solving mindset.

21/11/2024

9:00am - 5:00pm

Auckland

Add to Cart

Loved all the interactive activities, feels like I have walked out with a different brain! Carl is excellent! Loved the session!

past attendee 2024

Absolutely loved this workshop - content, flow, delivery. So interesting.

past attendee 2024

Carl is a fantastic, engaging presenter who is an expert in his field. He maintains a good pace throughout the course and keeps the topic interesting!

past attendee 2024

Great content and engaging, was a long day but the speaker structured it well and also allowed us to take more breaks in the afternoon to help keep us engaged.

past attendee 2024
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Read more
Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Read more
Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.

Read more

Subscribe to our monthly newsletter
©2024 Marketing Association | All right reserved