Critical Thinking
for Marketers
Sessions held in Auckland and Online
Critical Thinking for Marketers
Sharpen your critical thinking and problem-solving skills to make better marketing decisions with more clarity and confidence.
Add to Cart
Facilitator, Carl Davidson
Chief Curiosity Officer, The Curiosity Company
Social scientist. Insight strategist.
Carl is a psychologist by training, his professional life has been spent at the interface of behavioural science, organisational performance, and business strategy.
FIND OUT MOREFacilitator, Carl Davidson
Chief Curiosity Officer, The Curiosity Company
Social scientist. Insight strategist.
Carl has spent more than 30 years exploring how everyday behaviour, cultural change, and data intersect to shape smarter strategies. His career bridges academia, government policy, and commercial insights, bringing a rare blend of rigorous social science and practical business acumen.
In 1999, Carl co-founded No Doubt Research Ltd, one of New Zealand’s first insight agencies to combine social science, knowledge management, and business strategy. By 2006, he launched Research First Ltd, where as Head of Insight he grew the firm into one of New Zealand’s most respected insight agencies.
After nearly two decades at Research First, global funding shifts and pandemic disruptions prompted a reset. In 2025, Carl teamed up with Ann Thompson to launch The Curiosity Company, a space for bold thinking, qualitative depth, and insights that go beyond the numbers.
Carl is the author or editor of ten books on research practice and evidence-based decision-making. He’s passionate about decoding human behaviour and cultural trends, and yes, he’s known for the occasional quirky observation that makes you see the world differently.
Facilitator, Jonathan Dodd
Research Account Manager, Truwind
Jonathan brings over 25 years of industry experience to Truwind. He holds a Master's degree in Social Sciences from the University of Waikato and is a Fellow of the Research Association of New Zealand.
FIND OUT MOREFacilitator, Jonathan Dodd
Research Account Manager, Truwind
Jonathan brings over 25 years of industry experience to Truwind. He holds a Master's degree in Social Sciences from the University of Waikato and is a Fellow of the Research Association of New Zealand. Jonathan has worked across a wide range of sectors, methodologies and techniques; excelling in the complex intersection of society, psychology and client objectives.
His strengths lie in behavioural science, branding and social-good causes. He has presented at many conferences over the years, covering subjects as diverse as the fallibility of memory, hypnosis in market research, digital semiotics and trends of rural marketing. He has facilitated market research seminars for the Marketing Association since the early 2000's.
.png?width=300&height=300&name=New%20L%26D%20badges%20-%20core%20(1).png)
Professionally Certified Core Skills Marketer
The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.
.png?width=300&height=300&name=New%20L%26D%20badges%20-%20digital%20(1).png)
Professionally Certified Digital Marketer
Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.
.png?width=300&height=300&name=New%20L%26D%20badges%20-%20strategic%20(1).png)
Professionally Certified Strategic Marketer
Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.
.svg "MA-Logo (1)")