Discover how to combine proven email marketing strategy with the power of AI and automation in this practical half-day workshop. Learn tools, tactics, and frameworks you can apply immediately to improve performance and engagement.

Email remains one of the most effective channels for marketers - if done well. This workshop blends best-practice fundamentals with the latest innovations in automation and AI. Participants will learn how to plan, create, and optimise ROI-driven campaigns while gaining confidence to use AI tools that support strategy, copywriting, and personalisation. Through an engaging, collaborative session, you’ll sharpen your skills and leave with practical techniques to elevate your email marketing.

Who Should Attend?

The content is suitable for brand and marketing managers, digital marketers and those in creative and design roles. The format is designed to be accessible for professionals from entry-level through to leadership roles.

What's Covered?

• Email marketing fundamentals and strategy
• Planning and executing effective campaigns
• Lead generation and nurture journeys
• Best practices for deliverability, open and click-through rates
• Segmentation and personalisation with AI
• Crafting subject lines and copy with AI support
• Automating customer journeys that engage at scale
• Using data and AI to optimise performance
• What, when, and how to A/B test effectively
• Navigating regulation and compliance in the AI era

Key Learnings

By the end of this masterclass, participants will:

• Understand how to plan, create, and evaluate ROI-driven email campaigns
• Gain confidence in using AI and automation to improve campaign performance
• Learn how to build lifecycle journeys that engage audiences consistently
• Develop skills in personalisation, segmentation, and copywriting
• Be able to apply testing and data insights to continuously optimise campaigns
• Know how to balance innovation with compliance and trust