Digital marketing can feel overwhelming.

There are countless channels, tools, and metrics, and it’s not always clear what matters, what doesn’t, or where to focus your time and budget.

The Essentials of Digital Marketing is designed to give you a clear, practical foundation. You’ll build an understanding of how digital marketing works as a whole including how various channels and tools can aid your strategy and management so you can make more confident, informed decisions.

This workshop cuts through the noise, helping you focus on what actually drives results and how to apply it in your own organisation.

Why this matters

Without a clear understanding of digital marketing, it's easy to:

• invest in the wrong channels;
• rely to heavily on tools without strategy;
• focus on the wrong metrics and KPIs; or
• feel uncertain about what's working (and what's not).

This workshop gives you the structure and clarity to move past that so you can approach digital marketing with confidence and purpose.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.