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The Essentials of
Digital Marketing

Sessions held in Auckland and Online

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About Facilitator Learning Outcomes Book Your Ticket

Are you ready to become a better digital marketer?

The Essentials of Digital Marketing gives you a bite-sized view of different parts of the digital marketing toolkit.

We will discuss how to make the right decisions for your organisation and helping to create a consistent digital experience for your customers.

Covering everything from strategy, through to content and the different digital platforms available, this workshop is designed to give you a better understanding of the digital marketing landscape.

Online Course Format
This workshop is also offered in an online format. A 90-minute live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning. 

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Pricing

In-person workshop
MA Members: $650 + GST
Non-Members: $950 + GST

Online workshop
MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students, registered charities and multiple bookings. Contact us.

This course is required to complete an
Core Skills Marketer Online Accreditation

This is a core course to become a
Professionally Certified Core Skills Marketer 

Choose Your Date and Location

The Essentials of Digital Marketing
The Essentials of Digital Marketing

Giving you a bite-sized view of different parts of the digital marketing toolkit. Covering everything from strategy, through to content and the different digital platforms available.

11/06/2026

9:00am - 5:00pm

Auckland

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The Essentials of Digital Marketing
The Essentials of Digital Marketing

Giving you a bite-sized view of different parts of the digital marketing toolkit. Covering everything from strategy, through to content and the different digital platforms available | Dates: September 9, 16, 23 & 30.

09/09/2026

12:00pm - 1:30pm

Online

Add to Cart

Learning Outcomes

You'll learn how to 

  • Develop a strategic approach to your digital marketing
  • Evaluate your digital marketing from the consumer perspective
  • Use different tools to support your digital marketing activities
  • Decide on the best digital marketing activities for your organisation
  • Identify the right metrics to monitor your campaigns and improve ROI

So you can

  • Create cost-effective and successful digital marketing campaigns
  • Make better decisions about where to invest your money in digital
  • Feel more confident with the different tools available and how best to apply them in your organisation

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

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Facilitator, Graeme Douglas

Senior Engagement Manager, Media.Monks

Graeme works as a Senior Engagement Manager for Media.Monks, digital-first marketing, advertising, and technology services company that connects content, data and digital media and technology services. 

FIND OUT MORE

Facilitator, Graeme Douglas

Senior Engagement Manager, Media.Monks

Graeme works as a Senior Engagement Manager for Media.Monks, digital-first marketing, advertising, and technology services company that connects content, data and digital media and technology services. 

He has been working in digital for over 15 years in publisher and agency roles, including as Digital Strategist for Trade Me.

The pace of the workshop was great, and the size of the group meant that everyone could collaborate and chime in when they had input or a question. Graeme has a fantastic delivery style.

ashleigh, bnz, past attendee 2025
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