Google Ads

Google Ads - Masterclass

Our Google Ads - Masterclass
workshop held in Auckland and Online.

Google Ads is constantly changing and evolving how marketers engage with ad campaigns.

Join Rod Russell for a hands-on Google Ads course which will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.

Online Course structure
A live session will be held once each week over 3 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.


Pricing

MA Members: $595 + GST
Non-Members: $895 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an elective to become a
Professionally Certified Core Skills Marketer
Professionally Certified Strategic Marketer
Professionally Certified Digital Marketer

Learning Outcomes

You'll Learn About

  • Google Ads basics & setup best practice including how to leverage hidden or underutilised features within the platform.
  • An emergency checkup of the major mistakes in Google Ads, and how to stop them immediately.
  • Secrets, tips, tricks, and techniques to effectively use Google AdWords to market your product or service in the most efficient manner possible.

So you can:

  • Run your campaigns as effectively as possible, to maximize your ROAS or Return on Ad Spend,
  • Understand the latest changes to Google Ads and how you can use them to your benefit.
  • Use Google Ads and Google Analytics metrics to measure your return on investment.

Walk away with:

  • A checklist for Tasks to work through when building a Google Ads account before launching ad campaigns,
  • An account optimisation checklist with day-to-day account tasks to complete.

Who should attend:

  • People who want to learn more about Google Ads and how to use the platform more effectively to get the most out of their search budget.
Rod (1)

Facilitator, Rod Russell

Managing Director, Admatic

Rod is a digital marketing veteran having started in digital marketing before Google was the biggest search engine. He is absolutely passionate about performance marketing, and driving tangible results from digital channels.

FIND OUT MORE

Google Ads - Masterclass: Choose Your Date and Location

prodphoto
Google Ads - The Profitable way

Google Ads is constantly changing and evolving how marketers engage with ad campaigns. Join Rod Russell for a hands-on Google Ads course which will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you | Dates: May 7, 14 & 21.

7/05/2025

12:00pm - 1:30pm

Online

Add to Cart
prodphoto
Google Ads - The Profitable way

Google Ads is constantly changing and evolving how marketers engage with ad campaigns. Join Rod Russell for a hands-on Google Ads course which will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.

10/09/2025

9:00am - 3:00pm

Auckland

Add to Cart

Rod was really great and super helpful! And was great that he catered to our different skill levels in the course.

past attendee 2024
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.