Google Ads

Google Ads - Masterclass

Wednesday, 3 July - 17 July
12:30am – 2:00pm
MAOnline

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Overview:

Google Ads is constantly changing and evolving how marketers engage with ad campaigns.

Join Rod Russell for a hands-on Google Ads course which will take you through the best practices on setting up, creating, and leveraging Google Ads to work with you.

A live session will be held each Wednesday at 12.30pm - 2.00pm over 3 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.

PRICING

  • $495.00 + GST Members
  • $795.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.

 

register now

Learning outcomes

You'll Learn About

  • Google Ads basics & setup best practice including how to leverage hidden or underutilised features within the platform.
  • An emergency checkup of the major mistakes in Google Ads, and how to stop them immediately.
  • Secrets, tips, tricks, and techniques to effectively use Google AdWords to market your product or service in the most efficient manner possible.

So you can:

  • Run your campaigns as effectively as possible, to maximize your ROAS or Return on Ad Spend,
  • Understand the latest changes to Google Ads and how you can use them to your benefit.
  • Use Google Ads and Google Analytics metrics to measure your return on investment.

 

Walk away with:

  • A checklist for Tasks to work through when building a Google Ads account before launching ad campaigns,
  • An account optimisation checklist with day-to-day account tasks to complete.

You'll Learn About

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So you can:

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Walk away with:

  • A checklist for Tasks to work through when building a Google Ads account before launching ad campaigns,
  • An account optimisation checklist with day-to-day account tasks to complete.

Who Should Attend


People who want to learn more about Google Ads and how to use the platform more effectively to get the most out of their search budget.

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Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Rod (1)

Facilitator, Rod Russell

Managing Director, Admatic

Rod is a digital marketing veteran having started in digital marketing before Google was the biggest search engine. He is absolutely passionate about performance marketing, and driving tangible results from digital channels. more about rod

Facilitator, Rod Russell

Managing Director, Admatic

Rod is a digital marketing veteran having started in digital marketing before Google was the biggest search engine. He is absolutely passionate about performance marketing, and driving tangible results from digital channels, which has naturally led him to specialise in and learn everything he can about Google Ads over the years.

He has condensed his Google Ads knowledge into a one-day course that provides marketers of all skill levels with the confidence to set up, create, and leverage Google Ads to maximise their return on investment.

If you want to personally increase the effectiveness of your search campaigns, or become confident in your conversations with your agency about search, then this course is for you.

 

I really appreciated the practical element of the workshop - learning a concept and then being able to immediately put it into practice has meant that I am far better equipped to tackle Google Ads now.

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