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Marketing Automation


Thursday, 16 May
9:00am - 5:00pm
Marketing Association
69 St Georges Bay Road, Parnell, Auckland

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Make your marketing content work smarter, not harder.

This new workshop is all about getting to grips with Marketing Automation.

Starting with understanding your customer, through to reporting and evaluation, the workshop aims to answer the question “Why Marketing Automation?”

Discover the power of MA and how to make it work for your organisation.

About this workshop:

This workshop is designed as a foundation for marketers who are new to Marketing Automation (MA), or want to understand more about the core principles which drive MA.


  • $595.00 + GST Members
  • $895.00 + GST Non Members
  • Special rates available for students*, registered charities and multiple bookings. Contact us.
register now

Learning Outcomes

You'll learn about

  • define the customer lifecycle within your organisation
  • develop a lead nurturing programme
  • apply scoring measures to your marketing activity
  • monitor and measure the success of your marketing automation, and identify opportunities for improvement

So you can

  • get better visibility of your customer journey and experience
  • understand how your customers move through your marketing funnel
  • deliver more relevant and targeted content to generate leads
  • feel more confident in making recommendations for Marketing Automation
Hugo Venter

Facilitator, Hugo Venter

Client Service Lead, Engaging Partners

Hugo is a marketing professional with a diverse background in digital and traditional media. In recent years his focus has been on helping organisations solve complex eCommerce and CRM automation challenges.

more about hugo

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