Marketing Insights 2024

Marketing and Brand Insights

Our Marketing and Brand Insights
workshop held in Auckland and Christchurch.

About Facilitator Learning Outcomes Book Your Ticket

Are you staying ahead of your competition?

In today's fast-paced environment, staying ahead of your competition is critical. Using marketing insights to your advantage can help you stay up-to-date with the latest trends and best practices, so you can continuously improve your marketing efforts, get ahead of your competitors, and stay there. 

This workshop gives you the tools to gain a deeper understating of your customers, make data driven decisions, and improve your overall ROI. Experienced insight leaders from TRA will introduce a powerful insights brief and train you how to utilise it in the most practical, advantageous way. 

Whether you’re a marketing manager, market researcher, or data analyst, learning how to effectively gather and analyse marketing and brand data can help you make informed decisions that lead to better business outcomes. Look forward to increased revenue, improved customer satisfaction, and enhanced brand awareness.

malogo-stacked-200px-1

Pricing

MA Members: $395 + GST
Non-Members: $695 + GST

Special rates available for students*, registered charities and multiple bookings. Contact us.

This is an elective course to become a
Professionally Certified Core Skills Marketer
Professionally Certified Digital Marketer
Professionally Certified Strategic Marketer

Learning Outcomes

Who is this workshop for?

Marketers who want to apply insightful evidenced based marketing to their brand and marketing strategy, planning, and decision making.

You'll achieve

  • Leverage insight to gain competitive market edge.
  • Embed an evidence-based approach to the marketing function.

You'll learn about

  • How to write a powerful insights brief
  • How to differentiate between Information, insight, and intuition
  • How to source and evaluate different types of data to discover insight
  • What questions to ask to verify and validate insight
  • How to recognize different types of insights and their specific role in marketing

So you can:

  • Identify and surface reliable insights that aid good decision making.
  • Be confident in what you can know, what you need to know and what value it has.
  • Recognise insight that can lead to action and tangible results.
  • Influence decision making in your organisation with credible insight.
  • Inform internal stakeholders about the role that insight is playing in the business.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Natoque penatibus et magni

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem. 

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Nam sagittis gravida ex, nec pharetra libero dictum nec. Pellentesque ut sollicitudin turpis. Quisque id nisi imperdiet, commodo odio id, elementum nibh. Nullam consectetur a odio non feugiat. Integer a elementum sem.

Karin Glucinav3

Facilitator, Karin Glucina

Managing Partner, TRA

Karin has over 25 years of experience solving problems for businesses. She has a background in innovation, research, and change management. Her skills have been honed at prestigious communications agencies as well as companies like Lion and Nestle where she has held senior roles in strategy, innovation and planning. 

 
FIND OUT MORE

Facilitator, Boyd Wason

Partner, Engaging Partners

A pioneer of digital marketing, sought after speaker and educator, Boyd’s passion is helping businesses realise the true potential of digital channels and technologies to achieve hard objectives – produce leads and create sales.

Through his career he's created breakthrough strategies for clients including Heinz Wattie's, Holden, James Hardie and Air New Zealand - along the way winning numerous awards.

 Today, Boyd is one of the founding partners of Engaging Partners. A strategic visionary on a mission to align humans with technology to create better customer experiences and drive greater business outcomes.

Marketing and Brand Insights: Choose Your Date and Location

prodphoto
Marketing and Brand Insights

Are you staying ahead of your competition? Using marketing insights to your advantage can help you stay up-to-date with the latest trends and best practices, so you can continuously improve your marketing efforts, get ahead of your competitors, and stay there.

24/09/2024

9:00am - 1:00pm

Auckland

Add to Cart
prodphoto
Marketing and Brand Insights

Are you staying ahead of your competition? Using marketing insights to your advantage can help you stay up-to-date with the latest trends and best practices, so you can continuously improve your marketing efforts, get ahead of your competitors, and stay there.

30/10/2024

9:30am - 1:30pm

Christchurch

Add to Cart

It was great to work on our own examples and develop a tangible approach that I can apply straight away in my work.

past attendee 2024
Professionally Certified Core Skills Marketer

Professionally Certified Core Skills Marketer

The core competencies needed for today's marketing professionals. This certification is aimed at developing practical marketing skills that help you in your day to day role and be industry ready for your marketing career.

Read more
Professionally Certified Digital Marketer

Professionally Certified Digital Marketer

Digital is an essential part of the job for marketers – and it’s critical to keep up with the latest trends and technologies in the field. Ensure you're up to speed with a Professional Certification in Digital Marketing.

Read more
Professionally Certified Strategic Marketer

Professionally Certified Strategic Marketer

Strategic thinking underpins every effective marketing campaign. Without it, marketing is just guesswork. Build your understanding of strategy and long-term planning with workshops from the r programme.

Read more

Subscribe to our monthly newsletter
©2024 Marketing Association | All right reserved