Marketing Compliance

Marketing law put simply.

Ever feel overwhelmed by marketing legal jargon? These days, marketing law is an absolute need-to-know for all people in the marketing industry. With the continuous influx of new digital content, how are we supposed to keep up!

The Marketing Compliance workshop is all about helping businesses avoid marketing tactics that could invade the safeguards of the privacy rights of consumers. Are you taking special care to ensure your business practices, customer data, and marketing content are in compliance with the laws and policies that protect your customers?

• The Privacy Act (are you familiar with the changes introduced in 2020?)
• The Unsolicited Electronic Messages Act (this covers your digital campaigns... but what’s the important word missing in the title?)
• Intellectual Property and Copyright Law (music, video, film, literature- who owns the rights?)
• Fair Trading Act (are your product claims sustainable? 20% off what?)
• And more, including best practice!

Course structure
One live online session on Tuesday, 30 April from 12:00pm - 2:00pm. The facilitator will present the topic live online with other participants. There will also be activities and resources to support your learning.