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Stop Inventing Cool Sh*t Your Customer Doesn’t Want!
Innovation is one of the most important endeavours of modern times, yet 95% of innovations fail*. Why is that? 
Because too many organisations still waste their time inventing solutions for non-existent customer needs!
In other words, teams fall into the trap of ‘let’s make some really cool shit’ but this jumping-to-the-solution mentality, so prevalent in the corporate and start-up world, means teams are too often skipping the ‘front end’ of the innovation process. 
In this interactive and experiential talk, Nathan Baird, author of Innovator’s Playbook¸ Adjunct Program Director - Design Thinking & Experimentation at UNSW, Founder of Methodry, and former Partner of Design Thinking at KPMG, argues that taking a Design Thinking and Experimentation approach to innovation and business is the key to a faster, smoother and more successful innovation journey.
Join us online on 10 May as Nathan shares his 20+ years of experience practicing, leading, and training a customer-centric innovation approach based on hundreds of innovation projects across multiple industries and continents.
* Source: Clayton Christensen, Harvard Business School professor

Sponsored by

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+ A special thank you for creating these awesome AI Images!


Wednesday 10 May 2023
11:00am - 12:00pm

*Timing subject to change


  • MA Members: FREE
  • Non-Members: $49.00 + GST / Single event or
    $149.00 + GST / Bundle (4 x Single events)
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About Nathan

Nathan is the founder of customer-driven innovation and growth firm Methodry and author of 'Innovator’s Playbook’, published by Wiley. He is an internationally experienced innovation strategist, facilitator, trainer, and speaker living in Sydney, Australia. He has been practicing and leading Design Thinking and innovation for 20+ years, a former Partner of Design Thinking for global management consultancy KPMG, where he established and led KPMG’s Human Centred Design practice.

He has run 100s of innovation projects, 1000s of workshops and spent tens of thousands of hours leading and training innovation across most industries and continents with global giants and market-leading organisations like the Australian Institute of Sport, Bausch & Lomb, Commonwealth Bank of Australia, Diageo, Les Mills, Siemens and Unilever, as well as many small-medium enterprises, startups, not-for-profits and government.

He is super passionate about democratising innovation while balancing the need to maintain rigorous standards of teaching and practice to enable all individuals, teams, organisations and countries to prosper and flourish through design-led innovation. In his 20 years of experience in business, Nathan has worked both client-side and consultancy side, as well as running his own company.

Visit Methodry