Feelings vs Funnels: Does Brand Love or Algorithms Win in 2026?
Get ready for a high-energy marketing debate at the Marketing Association’s first Auckland Meetup for 2026!
Contagion’s Dean Taylor argues that brand love, storytelling, and emotional memory are the only assets that survive shifting platforms and changing channels. Jake Calder fires back that algorithms, automation, and measurable conversion decide which brands win in 2026. Expect sharp takes on funnels, cultural relevance, distribution, optimisation, and whether marketing should persuade humans or feed machines.
Once you’ve heard their arguments, it’s your turn to discuss! Do you favour Romance or Robots? Hear what other marketers think, share your thoughts, and meet some new people.
Each Marketing Meetup starts and finishes with networking and a few laughs over drinks & nibbles. Come join us!
Are you a Student? You will need to apply here to secure 1 out of 20 tickets available for Students to attend.
The Marketing Meetups are proudly in partnership with Contagion.
Supported by
Product Details
Date:
24/03/26
Time:
5:30pm - 7:30pm
Event Location:
Auckland
Venue Name:
Marketing Association
Venue Address:
69 St Georges Bay Road, Parnell, Auckland
Event Pricing
Note: In-person Marketing Meetups are now MEMBERS ONLY due to popularity.
Are you a Student? We have a limited number of tickets available for Students. Please fill out this form to apply for a ticket.
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Meet Our Presenters
Dean Taylor
Managing Partner
Contagion
Presenter
Dean Taylor is the founder & head of brand strategy at Contagion, a full service marketing, media & design agency . Dean has a Masters in behavioural science from the London School of Economics & believes the real power of marketing lies in emotional persuasion. He had been involved with the thinking behind Tourism New Zealand, The Heart Foundation, Fletcher building and most recently Finance Now. Dean’s view is that businesses are most effective when they are customer focussed and purpose led
Jake Calder
Creative Director
Contagion
Presenter
With over 12 years at the bleeding edge of advertising and marketing technology, Jake has helped navigate companies through the rapidly evolving media landscape. He has been able to help shape the way companies harness data-driven technology through biddable media, like programmatic. Jake's passion is on identifying and analysing emerging technology trends and understanding their potential business and societal impacts.
Nicki Shirley
Founder
Mvmnt Marketing
MC

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