Mastering Thought Leadership

Do you have a thought leadership strategy?

In an ever changing and  complex market, B2B marketers are being challenged to think outside the box to make brands stand out. A stock standard content marketing strategy might not cut it. In a market saturated with AI, bots and spam, its time to add the human factor to the marketing mix by becoming thought leaders in your industry. By boosting your business to thought leaders, you build a quality reputation for your brand, grab and keep attention plus gain a larger following.  Easier said than done right? 

That’s why you need a thought-leadership strategy, a way to tell the story of your business leaders and the benefit of your services through the lens of a solid reputation. Where you promote key people and their skills within the business you provide a foundation for delivering consistently high-value insights to win trust, recognition and ultimately, sales. Whats best is it works great on any platform, especially social media.

Join highly respected trainer Helen Steemson in this hands-on course to learn tested systems for defining, claiming and maintaining a thought leadership position for your brand, founders and senior leaders. 

Overview

Get practical tips, real examples and the chance to begin crafting your new thought leadership strategy in the room. You’ll leave with a clear direction, plus a toolbox of templates, checklists and information to help you put it into action.