Mastering Thought Leadership


Wednesday, 11 September
9:30am - 4:30pm
Sofitel Wellington | City Central
11 Bolton Street, Wellington

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Do you have a thought leadership strategy?

In an ever changing and  complex market, B2B marketers are being challenged to think outside the box to make brands stand out. A stock standard content marketing strategy might not cut it. In a market saturated with AI, bots and spam, its time to add the human factor to the marketing mix by becoming thought leaders in your industry. By boosting your business to thought leaders, you build a quality reputation for your brand, grab and keep attention plus gain a larger following.  Easier said than done right? 

That’s why you need a thought-leadership strategy, a way to tell the story of your business leaders and the benefit of your services through the lens of a solid reputation. Where you promote key people and their skills within the business you provide a foundation for delivering consistently high-value insights to win trust, recognition and ultimately, sales. Whats best is it works great on any platform, especially social media.

Join highly respected trainer Helen Steemson in this hands-on course to learn tested systems for defining, claiming and maintaining a thought leadership position for your brand, founders and senior leaders. 


Get practical tips, real examples and the chance to begin crafting your new thought leadership strategy in the room. You’ll leave with a clear direction, plus a toolbox of templates, checklists and information to help you put it into action. 

  • $650.00 + GST Members
  • $950.00 + GST Non Members
  • Special rates available for students, registered charities and multiple bookings. Contact us.
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Learning Outcomes

You'll learn about

  • Steps to finding your thought leadership niche
  • How to build a content calendar across multiple platforms and formats
  • Developing a ‘founder’ brand strategy
  • Systems for managing subject matter experts
  • Structuring and crafting content for online and copy editing essentials
  • Extra credit ideas – how to strengthen your position in the real world

So you can

  • Create and plan excellent ongoing thought leadership content
  • Review and feedback on other's content
  • Manage your subject matter experts

To achieve

  • Incorporating thought leadership into your B2B digital strategy
  • Define, claim, and maintain a thought leadership position for your brand, founders, and senior leaders
  • Get your message out consistently

Who is this workshop for?

This is a must for all marketers or communications professionals, but especially those working in B2B, tech and start up, NFP, financial and professional services and government agencies. 


Facilitator, Helen Steemson

Lead Copywriter & Creative Director, Words for Breakfast

Helen is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland.

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Start your professional development
journey with us today.

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