Webinar: How to use AI to reduce your marketing costs and amplify results
Free for NZ Marketing Association members - limited spots available!
AI is no longer a nice-to-have. It's a practical way to reduce marketing costs, save time, and create more consistent brand content without sacrificing quality or creativity.
In this value-packed, 60-minute session, AI-powered content marketing expert Steve Ballantyne will demonstrate how AI tools are helping small and mid-sized teams get big results - without big budgets.
Whether you're part of a lean marketing team or leading a brand through change, this webinar will open your eyes to what’s now possible (and profitable) with AI.
What you’ll learn:
☑️ How to use AI for customer research and brand strategy – faster than any briefing session
☑️ How AI image and video generation tools can slash content production costs
☑️ How building your own Custom GPT can save hours on copywriting and keep your voice on-brand
☑️ Smart, repeatable AI workflows that reduce reliance on external consultants and freelancers
Real tools. Real examples. Real impact.
This isn’t about futuristic hype - it’s about what New Zealand marketers can do right now.
Seats are limited — reserve yours now!
Pricing
Members: $0
Non-members: $15 + GST
Product Details
Date:
25/02/26
Time:
11:00am - 12:00pm
Event Location:
Online
Venue Name:
Online
Steve Ballantyne
Founder, BrandIQ
Steve Ballantyne stands at the forefront of AI image generation in New Zealand, recognised as one of the country's leading experts in this innovative field.
MORE ABOUT STEVESteve Ballantyne stands at the forefront of AI image generation in New Zealand, recognised as one of the country's leading experts in this innovative field.
He is a brand storytelling and AI marketing consultant with over 30 years of experience in the creative industry. He’s worked with more than 200 brands across Australasia, including Canon Australia, Fletcher Building, Speedy Signs, Australian Marketing Institute, Icehouse, Kordia and Soul Origin.
Steve runs Brand IQ, a specialist AI creative agency helping medium-sized businesses use AI to tell better stories and scale their content without ballooning their budgets. Known for blending the art of narrative with the speed of AI, Steve is also a regular LinkedIn voice on AI-powered marketing and teaches AI-powered storytelling at the NZ Marketing Association.
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What Previous Attendees Say
Steve was a very knowledgeable and engaging presenter. His webinar moved along at a perfect pace, and his insights were interesting and informative. In comparison to other AI webinars, Steve's was loads better!
past attendee, APRIL 2024
It was super relevant, insightful, and well presented.
past attendee, APRIL 2024
The AI webinar with Steve Ballantyne was breathtaking in so many ways - seriously beautiful images and frightening to point out what I don't know about AI! Steve's use of the tools was extraordinary and has certainly more than nudged me to look at it more closely. Thanks Steve!
past attendee, APRIL 2024
Steve's presentation content was amazing to see how AI is progressing in this space and how it can be used.
past attendee, OCTOBER 2025
If you are looking for creative inspiration, this is a great resource. You don't know what you don't know until someone shows you what is possible and then you can start exploring it for yourself.
past attendee, OCTOBER 2025
It was utterly engaging, highly useful and accessible/of value for both novices and experienced brand storytellers and marketers. A needed topic, presented by an expert who loves this stuff!
past attendee, OCTOBER 2025


