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How Challenger Brands Win: 4 Unexpected Lessons for Growth

Free for MA members - limited spots available!

Being a challenger isn’t just about “thinking different.” The real growth comes when you flip the rules that bigger brands rely on and turn your size into an advantage.

In this session, join Duncan Shand, CEO of YoungShand, as we uncover the 4 unexpected lessons driving challenger growth today, drawn from global research, our Challenger Articles series, and real-world case studies from brands like Lightforce Solar, Blind Low Vision NZ, and Bendon.

This isn’t theory. You’ll get fresh, practical insights you can put to work straight away – the kind of thinking that separates brands who just survive from those who break through.

You’ll discover:
✅ How starting slow helps you to finish strong - why taking time to ground your strategy pays off in smarter, more successful campaigns.

✅ How being bold beats being different - the real driver of attention and cut-through.

✅ The secret to combining brand and performance - so they accelerate each other.

✅ Why challengers need ecosystems, not just campaigns - and how data and AI search are reshaping the playing field.

Don’t miss out. These are lessons the world’s most ambitious brands are using to win against bigger competitors and you can too.

Seats are limited - reserve your spot now!

Brought to you by

YS Built for Bold
Pricing

Members: $0

Non-members: $15 + GST

Product Details

Date:
13/11/25

Time:
2:00pm - 3:00pm

Event Location:
Online

Venue Name:
Online

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Duncan Shand-181 (MA)

Duncan Shand

CEO, YoungShand.

Duncan leads YoungShand, one of New Zealand’s most recognised independent agencies championing Challenger Brands. A regular voice on brand growth and marketing innovation, Duncan’s the driving force behind YoungShand’s Challenger Articles series and a passionate advocate for using commercial creativity to build brands that break through.

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