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Speakers
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Ryan Stokes
Social Media Brand Partner, Skinny
Panellist
About Ryan
Ryan didn't want to be a marketer. He wanted to be a musician. Bored during the lockdown, he started a garage band with his parents and instantly went viral. Fame and fortune may not have followed, but he did catch the attention of the Skinny brand manager. Brought on as a community manager, Ryan failed spectacularly in that role. Within weeks, he had taken over Skinny's entire social presence. Skinny's social evolved from above-the-line campaigns cut for vertical to a channel worthy of increased investment. It has gone from strength to strength since Ryan joined, and now forms part of shaping the overall brand and marketing strategy for Skinny.
Rachel Crockett
Client Solutions Manager, TikTok Aotearoa
Panellist
About Rachel
Rachel brings over a decade of experience in the digital media industry to her role as Client Solutions Manager at TikTok New Zealand. Previously, she spent seven years at NZME, where she led the Digital Performance Marketing Team. Here she oversaw campaigns of a broad spectrum, with budgets ranging from $300 to $30k+ per month, encompassing various industries throughout New Zealand. Leading a team of junior campaign managers, she was responsible for guiding them in client management, strategy development, and overall growth as campaign managers.
With a solid foundation in digital media, Rachel is deeply committed to empowering New Zealanders by demystifying the digital landscape and showcasing its potential to drive business growth. Her passion lies in not just educating, but in equipping individuals and businesses with the tools and knowledge needed to thrive in the digital age. She is passionate about leveraging data-driven insights to develop and execute strategic marketing initiatives that resonate with target audiences and drive business growth.
Tama Sefuiva
Senior Client Partner, Snapchat NZ
Panellist
About Tama
Tama has worked in Digital Media for the last 20 years. Almost half that time was at Meta partnering with key clients and agencies across Australia and New Zealand. He is now the first local representative for Snapchat in Aotearoa. Tama helped launch Instagram in New Zealand, worked on the most memorable Entertainment campaign ever on Facebook, was the first to run Dynamic Travel Ads on Facebook and has won Gold at IAB Digital Advertising Awards for Social Sales Excellence. Tama is one of only a few Kiwi's who has worked inside two of the world's largest social media companies and is particularly interested in helping advertisers extract more value from these platforms.
Olivia Thompson
Business Director, Thompson Spencer
Panellist
About Olivia
Olivia has years of experience in marketing, communications and social media. She wears many hats in a single day - you might find her on set of production, to getting heads down in strategy in a single day. But it’s Olivia’s breadth of experience and knowledge of social media best practice and strategy is what makes her one of the best in the business. She has worked with some of New Zealand’s largest brands, bringing their brands to life on social.
Zania Guy
Digital + Social Media Expert, zaniaguy.com
Panel Moderator
About Zania
As a prominent figure in New Zealand's digital and social media marketing landscape, Zania is dedicated to transforming the online presence of businesses across industries to build thriving brands. She proudly serves on the Marketing Association Digital SIG committee, leads her digital and social media consultancy, Zaniaguy.com, and hosts the popular business podcast "Marketing Masters - The Art and Science of Modern Marketing." In her consultancy, she leverages AI-powered tools to help businesses succeed faster and more efficiently.
Zania has specialised in digital marketing her entire career, including 4.5 transformative years leading New World's digital and social marketing. She not only met KPIs but soared past them, cultivating a buzzing foodie community across Facebook, Instagram, and TikTok, and propelling their social conversations from 400 to 40,000 a month. Beyond driving social engagement, she contributed to all campaigns by building seamless customer experiences across all digital touchpoints and was a key contributor to driving sales.
Her journey has allowed her to work with industry leaders and loved brands like Bluebells Cakery, Colliers, New World, Vodafone NZ (now One NZ), Les Mills International, and The Salvation Army among others. Zania’s career also spans a decade in the UK, where she honed her digital skills with prestigious companies such as Phaidon Press International and The Engine Group crafting and executing digital marketing and social media strategies that delivered results.
A passionate and creative problem-solver, she thrives on collaborating with clients and teams to drive business growth and foster enduring brand loyalty.
Julian Thompson
General Manager, Mosh Social Media
Panellist
About Julian
Julian is Mosh Social Media's strategy head with an epic background in digital advertising, social media and branding. His technical understanding of the digital world is finely balanced by the ability to convey the sometimes confusing world of social media in simple terms. He has a degree in graphic design and digital media, was a senior consultant for a specialist digital agency in Melbourne and has worked as a graphic designer, art director, creative director and project manager. Julian is also a dab hand at home renovations. Whether you need a social media strategy or a new deck, give him a call.
Event
Monthly Marketing Meetup September
Once a month, the Auckland marketing community meets at the MA in Parnell.
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Event
Monthly Marketing Meetup September | Live-Stream
Once a month, the Auckland marketing community meets at the MA in Parnell.
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Event
Off the Clock Christchurch - September
Power of Sustainable Marketing: Beyond Greenwashing—Join Us in September
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Event
Waikato Networking Event
The Power of Integrating Marketing & PR: 1+1=3. As communications professionals, what are the benefits of ensuring our PR plans align with marketing strategies? And as marketers, how can they best integrate PR into their marketing campaigns?
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