Monthly Marketing Meetup

Lean AI: Driving Marketing Scale Through Smarter Productivity

Most marketing teams are drowning in AI tools but struggling to see real impact. Join Andrew Hughes, Head of SEM at Xero, for a practical session on how to move from AI experimentation to meaningful productivity gains that drive revenue growth.

Andrew will explore:

The Lean AI framework – How leading companies are achieving exponential revenue per employee by embedding AI into core workflows, not just using it as an add-on
Real-world examples from Xero's search team – From campaign optimization to creative generation, see what's actually delivering results (and what isn't)
Breaking down silos with Model Context Protocol (MCP) – The emerging standard connecting AI models, data sources, and tools into one intelligent system
Building AI capability in your team – Getting buy-in, developing AI literacy, and identifying genuine skills when hiring

This is a relaxed end-of-year evening with networking, festive refreshments, and an honest conversation about making AI work for marketers in practice, not just in theory.

Are you a Student? You will need to apply here to secure 1 out of 20 tickets available for Students to attend.

The Monthly Marketing Meetups are organised and hosted by the MA’s Special Interest Groups, and are proudly in partnership with Contagion.

Product Details

Date:
25/11/25

Time:
5:30pm - 7:30pm

Event Location:
Auckland

Venue Name:
Marketing Association

Venue Address:
69 St Georges Bay Road, Parnell, Auckland

Event Pricing

Members: Free (Live-Stream or In-Person)

Non-members: $10 + GST (Live-Stream ONLY)

Note: In-person Monthly Marketing Meetups are now MEMBERS ONLY due to popularity.

Are you a Student? We have a limited number of tickets available for Students. Please fill out this form to apply for a ticket.

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Meet Our Presenter

Andrew Hughes

Global Head of SEM
Xero

Presenter

Andrew Hughes

Global Head of SEM
Xero

Presenter

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Lean AI: Driving Marketing Scale Through Smarter Productivity