B2B Lessons from the frontline; a deep-dive into campaign success with Fisher & Paykel Healthcare
You’re invited to attend the September Monthly Marketing MeetUp, hosted by the MA’s B2B Special Interest Group, for a live recording of the We Do B2B podcast.
Join us in person or online to hear about the 2023 award-winning campaign from Fisher & Paykel Healthcare to launch the Evora Full Mask to market. You’ll learn all about what it takes to win in a tightly-fought, tightly-regulated industry.
The live podcast and conversation will give you insights into:
- The intersection of product & go to market
- Navigating complex paths to market
- How to build the right culture for innovation
- Lessons learned from launching
Plus, plenty of time for some Q&A - the perfect chance for you to ask those burning questions of how to launch new products in complex B2B markets from those that have done it successfully.
Grab your tickets now and join us to connect, learn and celebrate success in B2B marketing!
The Monthly Marketing Meetups are organised and hosted by the MA’s Special Interest Groups, and sponsored by Mosh Social Media.
Book your live-stream ticket below 👇
Event Sponsor
In-Person Pricing
Members: $0
Non-members: $25
Event
Date:
17/09/24
Time:
05:30pm - 07:30pm
Event Location:
Auckland
Venue Name:
Marketing Association
Venue Address:
69 St Georges Bay Road, Parnell, Auckland
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Speakers
Bhavi Ogra
Global Marketing Manager - OSA Masks, Fisher & Paykel Healthcare
Panellist
Bhavi Ogra, with 15 years at Fisher & Paykel Healthcare, excels as a Global Marketing Manager. She combines clinical insight and marketing prowess to enhance the company’s market presence.
Leading a dynamic team, Bhavi focuses on B2B and B2C sectors, driving product innovation and successful global launches. Her user-centered strategy and collaborative work with development teams have significantly advanced the company’s position in the competitive mask industry, inspiring her team and boosting global sales.
Julian Liew-Young
Category Marketing Manager- Fisher & Paykel Healthcare
Panellist
Julian works as a Category Marketing Manager at Fisher & Paykel Healthcare within the OSA Masks product group. He was responsible for the launch implementation of the Evora Full mask into the US market.
Julian specialises in B2B marketing, previously working for market research firms Colmar Brunton/Kantar and TRA, and home appliances conglomerate, Glen Dimplex. As such, he brings end-to-end experience in product launches, including research, strategy, messaging and positioning, product management and product marketing.
Dale Koerner
Strategic Marketing Chapter Lead, BlueOcean
Panel Moderator
Alongside hosting the We Do B2B Podcast, Dale heads up the marketing team at BlueOcean – The B2B Agency, where his 12+ years across both sales and marketing bring strategies fuelled by customer insight, and the tactical nous to deliver on them.
Getting sales and marketing on the same page is a passion point for Dale; helping marketers to create an environment where their ideas are respected, and their impact experienced.
Having grown up with parents in precision engineering, Dale has always had a soft spot for technical industries and complex manufacturing, though also loves healthcare and the primary sector. You can check out past seasons of the We Do B2B Podcast here: https://www.blueoceanagency.co.nz/podcast/