Networking Events - Web (1600 x 785 px)

 

Working Smarter and Achieving More with Customer Data

The evolving Privacy landscape can feel like a mine-field for Marketers, hindering the progress of great ideas and putting a stop on exciting execution. Don’t get caught in Privacy Paralysis! Instead, join us for a focused discussion with experienced professionals who will demystify complexities and offer advice that you can put into action.
 
What we’ll cover:

  • How to leverage customer data effectively and feel confident you’re acting within privacy and ethical boundaries.
  • Customer Data Platforms (CDPs) and Data Clean Rooms - how they can help you securely analyse and work with from customer data.
  • Practical tips and real-world examples of data sharing solutions that enable marketing success while respecting customer privacy.
  • The fundamentals of what’s changing in the privacy landscape and its implications for marketers.
Join our expert panellists, Rachel, Natalie, Simon, and Darron, as they share their knowledge and experiences in navigating the complex world of data-driven marketing while maintaining customer trust. Keith Norris will also be on hand as the MA’s resident Privacy Law guru, and Sharon will facilitate the team to bring you a great session. 
 
Gain valuable insights and practical strategies to overcome privacy paralysis and achieve marketing success. And connect with like-minded marketers to exchange ideas, share challenges, and learn from one another in a collaborative environment.

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The Monthly Marketing Meetups are organised and hosted by the MA’s Special Interest Groups, and sponsored by Mosh Social Media.

SPONSORED BY

MoshLogo

  • DATE & TIME:
    Tuesday 25 June, 2024
    5:30pm - 7:30pm
  • VENUE: 
    Marketing Association
    69 St Georges Bay Road, Parnell, Auckland
  • PRICING:
    MA Members: FREE
    Non-Members: $25.00+GST
register now in-person

Events Speakers

Rachel Bayfield

Rachel Bayfield

Chief Technology & Innovation Officer
PHD Media

Darron Jermy

Darron Jermy

Founder
DataIQ Ltd.

Sharron Abbot

Sharon Abbott

Head of Data & Analytics, Institutional Banking
ANZ

Panel Moderator

Simon Wedde

Simon Wedde

Co-Founder
Stitch

Natalie

Natalie Grainger

Senior Brand Manager
Turners

Rachel Bayfield

Rachel Bayfield

Chief Technology & Innovation Officer
PHD Media

Darron Jermy

Darron Jermy

Founder
DataIQ Ltd.

Sharron Abbot

Sharon Abbott

Head of Data & Analytics, Institutional Banking
ANZ

Panel Moderator

Simon Wedde

Simon Wedde

Co-Founder
Stitch

Natalie

Natalie Grainger

Senior Brand Manager
Turners

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