Does Your CX and EX Live Up to Your Brand Promise?

MA’s hugely popular Monthly Meetups start and finish with networking and a few laughs over drinks & nibbles and in between you’ll enjoy practical tips and anecdotes from the frontlines of marketing.

On 28 May, we dive into a challenge that organisations often face in their efforts to be truly customer centric. 

An effective brand management team understands customer needs and develops brand strategy to meet those needs. But it's in the day-to-day experience of customers where the brand really comes to life. If the experience doesn't live up to the brand promise you risk losing credibility, trust, and customers.  

Our panel of industry practitioners from Downer, The Warriors, BrandScience and AA will share how they manage this challenge and answer your questions.

• How to align EX, CX and Brand?
• How can you ensure a consistent experience across all customer touchpoints when brand, CX, and day-to-day customer operations may be the responsibility of different teams?
• What can you do when the way your customers feel is determined by factors outside your control, like whether your team (The Warriors) wins or loses? 

This Meetup is organised by the Marketing Association new Brand and Customer Special Interest Group.