How AI imagery is shaking up traditional marketing
Join us for an enlightening 30-minute presentation from Steve Ballantyne of Brand IQ, a renowned authority on AI image generation. The session will be a thought-provoking exploration of how AI imagery is redefining the marketing landscape.
Steve will demonstrate how Brand IQ has used AI-generated imagery to tackle diverse marketing challenges across various sectors, including travel, professional services, construction, and food technology.
Steve will also discuss the substantial benefits of using AI imagery in marketing campaigns. These include remarkable cost efficiencies, faster campaign launches, the ability to create visually captivating images, and the development of a unique brand aesthetic.
Join us to meet one of New Zealand’s leading AI experts and see the possibilities that AI imagery holds for the future of marketing.
Plus, John Miles, CEO of the Marketing Association will be making an exciting announcement about the 2024 MA Learning & Development programme.
Please note that the venue requires all attendees to adhere to the club dress code:
Men- A long-sleeve-collared business shirt,
slacks/chinos dark dress denim.
Ladies- Elegant dress, separates, or smart
The following items are not permitted shorts,
clothes with logo, jandals/sandals, collarless
shirts, sports shoes, and trainers, zip type or
windbreaker jackets, activewear, and ripped or distressed denim.
From a small town in Southland, Steve worked his way up the islands to Tauranga, where he began his advertising career as a designer. He started his own ad agency, and always on a quest for bigger things, he moved to Auckland.
Over the next 25 years, Steve led his full-service agency BallantyneTaylor to became one of one of New Zealand's most successful B2B marketing agencies, working with companies like Canon Australia, Lockwood Homes, PGG Wrightson, Westfield, OfficeMax, Fletcher Building and Speedy Signs.
In 2018 Steve launched Brand IQ and is now one of New Zealand’s leading Narrative Strategists, helping businesses use storytelling techniques for clearer sales and marketing communications.
Now, Steve is taking his storytelling expertise to the next level - digital storytelling powered by AI. By incorporating AI imagery into his storytelling using various AI platforms, he's creating captivating images that were once impossible to produce through traditional photography.