Off the Clock Nov 2025 website hero 1800x685px

 

The Marketer's Guide to Winning on YouTube in 2026

YouTube isn’t just where people watch videos, it’s where culture is created, brands are built, and buying decisions are made.

In this exclusive Off the Clock networking event in Christchurch, Seth Zwart, Brand Lead of YouTube NZ, will cut through the noise and show marketers how to win on the world’s biggest stage for attention in 2026. Expect fresh insights, real examples, and practical takeaways you can put to work immediately.

What you’ll learn:

  • What’s trending now: The content and ad formats people are actually engaging with - globally and here in Aotearoa.
  • Creative that converts: How to hook attention fast, optimise for retention, and design videos that drive real outcomes.
  • AI meets video: How artificial intelligence is reshaping ad formats, targeting, and creative experimentation.
  • Beyond the view count: Smarter ways to measure impact - from subscriptions and communities to sales and conversions.
  • Next-gen skills: The capabilities every marketing team needs to stay ahead in YouTube’s evolving ecosystem.

✨Off the Clock networking events are organised and hosted by the MA’s Southern Committee.

Event Supporters

Good as gold media
Dark Matter
Pricing

Members: $0 + GST

Non-members: $25 + GST

Product Details

Date:
19/11/25

Time:
5:00pm - 7:30pm

Event Location:
Christchurch

Venue Name:
The New Zealand Merino Company

Venue Address:
Level 2, 123 Victoria Street Christchurch 8013

Go to Cart
prodphoto
Event
Waikato Coffee Catch Up Event April 2026
Join us on April 2 for coffee and a good dose of local marketing chat.

2/04/2026

7:30am

Waikato

Learn more
prodphoto
Event
Christchurch Marketing Meetup April 2026
How Podcasts Are Taking Over the Airwaves

22/04/2026

5:30pm - 7:30pm

Christchurch

Learn more
prodphoto
Event
Exclusive Student Event Auckland | April 2026
You’re invited to our first student marketing event in Auckland, a relaxed, speed-networking-style session where you’ll meet real marketers, explore different career paths, and get honest answers to the questions you’ve been wondering about.

29/04/2026

5.30pm - 7.30pm

Auckland

Learn more
prodphoto
Event
Brainy Breakfast 2026 / Wellington
When Machines Become the Marketer’s New Audience

6/05/2026

7:00am - 9:00am

Wellington

Learn more
prodphoto
Event
Brainy Breakfast 2026 / Auckland
A morning of bold ideas, brilliant speakers, and barista coffee

11/06/2026

7:00am - 9:00am

Auckland

Learn more
prodphoto
Event
Think Again 2026
Lunch with Business & Thought Leaders at The Northern Club

11/08/2026

12:00pm - 2:00pm

Auckland

Learn more
Seth Zwart (1)

Meet Seth

Brand Lead
YouTube NZ

Seth brings over a decade of experience from New Zealand's media agency landscape, where he held Director positions advising some of the nation's leading brands. Transitioning to YouTube two years ago, he now serves as Brand Lead, specialising in unlocking brand-building potential on what he considers the most diverse media channel on the planet. 

Seth is passionate about the strategic use of a diverse range of assets to weave comprehensive brand narratives. He sees YouTube's multifaceted environment as uniquely suited to support such holistic brand ecosystems. 

Subscribe to our monthly newsletter
©2026 Marketing Association | All right reserved