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Powering Up a Brand: Inside Powershop’s 15-Year Success Story

How do you make people care about something they can’t see, touch, or tell apart?

That’s the challenge every energy brand faces — but instead of seeing that as a problem, Powershop NZ Ltd turned it into its biggest opportunity.

For over 15 years, Powershop has flipped the switch on how New Zealanders think about electricity, empowering customers to take charge of their power rather than feeling apathetic, overwhelmed, or ripped off. Along the way, it’s picked up a string of customer and innovation awards and continues to outperform the market in satisfaction and growth.

Join us for an inside look “under the hood” at the brand thinking, insights, and creative strategy that have powered this success story.

Hear from Tom Probert, Head of Brand and Experience at Meridian Energy and former head of marketing at Powershop, as he shares the lessons, data, and creative inspiration behind one of New Zealand’s most distinctive energy brands.

Off the Clock networking events are organised and hosted by the MA’s Southern Committee.

Event Supporters

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Pricing

Members: $0 + GST

Non-members: $25 + GST

Product Details

Date:
22/10/25

Time:
5:30pm - 7:30pm

Event Location:
Christchurch

Venue Name:
Meridian Energy

Venue Address:
Level 2, Awly building, 287-293 Durham St. Christchurch. (Lift access only)

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Tom Probert-1

Meet Tom

Head of Brand and Experience
Meridian Energy

Throughout his career, Tom has worked and led high performing teams across the full spectrum of Sales and Marketing in both Service and FMCG industries. He has successfully grown household brands, championed innovation and guided and mentored up and-coming marketers and start-ups in programmes such as Google Squared and Creative HQ Incubator. Returning to New Zealand in 2016 he took over as Head of Sales and Marketing for energy retailer Powershop and was part of the leadership team that accelerated the businesses growth almost doubling the size of the business in 3 years.
Now as Head of Brand at Experience at Meridian he sits on the Retail Leadership team and leads teams across Marketing and Customer Experience for both the Meridian and Powershop brands. 

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