Off the Clock Networking Event Website Hero Banner 1800x685px

 

Powering Up a Brand: Inside Powershop’s 15-Year Success Story

How do you make people care about something they can’t see, touch, or tell apart?

That’s the challenge every energy brand faces — but instead of seeing that as a problem, Powershop NZ Ltd turned it into its biggest opportunity.

For over 15 years, Powershop has flipped the switch on how New Zealanders think about electricity, empowering customers to take charge of their power rather than feeling apathetic, overwhelmed, or ripped off. Along the way, it’s picked up a string of customer and innovation awards and continues to outperform the market in satisfaction and growth.

Join us for an inside look “under the hood” at the brand thinking, insights, and creative strategy that have powered this success story.

Hear from Tom Probert, Head of Brand and Experience at Meridian Energy and former head of marketing at Powershop, as he shares the lessons, data, and creative inspiration behind one of New Zealand’s most distinctive energy brands.

Off the Clock networking events are organised and hosted by the MA’s Southern Committee.

Event Supporters

Good as gold media
Dark Matter
Pricing

Members: $0 + GST

Non-members: $25 + GST

Product Details

Date:
22/10/25

Time:
5:30pm - 7:30pm

Event Location:
Christchurch

Venue Name:
Meridian Energy

Venue Address:
Level 2, Awly building, 287-293 Durham St. Christchurch. (Lift access only)

Go to Cart
prodphoto
Event
Wanaka Coffee Catch Up Event March 2026

Join us on March 17 for coffee, lakeside walks and a good dose of local marketing chat.

17/03/2026

7:30am

Queenstown

Learn more
prodphoto
Event
Queenstown Lakes Marketers Coffee Catch Up | 17 March 2026

Join us on March 17 at 8am at Yonder.Grab a coffee, connect with fellow locals in marketing, and start the day right.

17/03/2026

8:00am

Queenstown

Learn more
prodphoto
Event
Exclusive Student Event Wellington

[Wellington] Exclusive Student Event – Careers in Marketing

19/03/2026

5:00pm - 7:00pm

Wellington

Learn more
prodphoto
Event
Marketing Meetup | March

Feelings vs Funnels: Does Brand Love or Algorithms Win in 2026? Join us for networking + nibbles!

24/03/2026

5:30pm - 7:30pm

Auckland

Learn more
prodphoto
Event
Waikato Marketers Event March

A Masterclass in Future-Ready Marketing: Influencing Behaviour Through Human Insight? Join us for networking event on 24th March 2026

24/03/2026

6:00pm – 8:00pm

Waikato

Learn more
prodphoto
Event
Dunedin Marketers Event

Reconnect with Dunedin’s marketing community over drinks at Vault 21. Small group. Real conversations.

26/03/2026

5:00pm - 7:30pm

Dunedin

Learn more
Tom Probert-1

Meet Tom

Head of Brand and Experience
Meridian Energy

Throughout his career, Tom has worked and led high performing teams across the full spectrum of Sales and Marketing in both Service and FMCG industries. He has successfully grown household brands, championed innovation and guided and mentored up and-coming marketers and start-ups in programmes such as Google Squared and Creative HQ Incubator. Returning to New Zealand in 2016 he took over as Head of Sales and Marketing for energy retailer Powershop and was part of the leadership team that accelerated the businesses growth almost doubling the size of the business in 3 years.
Now as Head of Brand at Experience at Meridian he sits on the Retail Leadership team and leads teams across Marketing and Customer Experience for both the Meridian and Powershop brands. 

Subscribe to our monthly newsletter
©2026 Marketing Association | All right reserved