Off the Clock Networking Event Website Hero Banner 1800x685px

 

Powering Up a Brand: Inside Powershop’s 15-Year Success Story

How do you make people care about something they can’t see, touch, or tell apart?

That’s the challenge every energy brand faces — but instead of seeing that as a problem, Powershop NZ Ltd turned it into its biggest opportunity.

For over 15 years, Powershop has flipped the switch on how New Zealanders think about electricity, empowering customers to take charge of their power rather than feeling apathetic, overwhelmed, or ripped off. Along the way, it’s picked up a string of customer and innovation awards and continues to outperform the market in satisfaction and growth.

Join us for an inside look “under the hood” at the brand thinking, insights, and creative strategy that have powered this success story.

Hear from Tom Probert, Head of Brand and Experience at Meridian Energy and former head of marketing at Powershop, as he shares the lessons, data, and creative inspiration behind one of New Zealand’s most distinctive energy brands.

Off the Clock networking events are organised and hosted by the MA’s Southern Committee.

Event Supporters

Good as gold media
Dark Matter
Pricing

Members: $0 + GST

Non-members: $25 + GST

Product Details

Date:
22/10/25

Time:
5:30pm - 7:30pm

Event Location:
Christchurch

Venue Name:
Meridian Energy

Venue Address:
Level 2, Awly building, 287-293 Durham St. Christchurch. (Lift access only)

Go to Cart
prodphoto
Event
Marketing Meetup | May
What does your customer actually know about how you use their data? And would they be okay with it if you explained it plainly?

19/05/2026

5:30pm - 7:30pm

Auckland

Learn more
prodphoto
Event
Christchurch Marketing Meetup May 2026
Making TikTok Work for Your Brand: Creativity, reach and real results

20/05/2026

5:00pm - 7:30pm

Christchurch

Learn more
prodphoto
Event
Tauranga Networking Event
Join us in Tauranga for an inspiring networking event with Kerry McKenzie, GM of Brand & Marketing at New Zealand Rugby.

3/06/2026

5:00pm - 7:00pm

Tauranga

Learn more
prodphoto
Event
Waikato Coffee Catch Up Event June 2026
Join us on June 4 for coffee and a good dose of local marketing chat.

4/06/2026

7:30am

Waikato

Learn more
prodphoto
Event
Brainy Breakfast 2026 / Auckland
Marketing in a Mood of Caution: From Selling More to Meaning More

11/06/2026

7:00am - 9:00am

Auckland

Learn more
prodphoto
Event
The NZ Marketing Association Charity Hackathon 2026 / Auckland
Collaborate with fellow marketers to solve real challenges for NZ charities and create ideas that make a difference.

17/06/2026

5:30pm - 8:00pm

Auckland

Learn more
Tom Probert-1

Meet Tom

Head of Brand and Experience
Meridian Energy

Throughout his career, Tom has worked and led high performing teams across the full spectrum of Sales and Marketing in both Service and FMCG industries. He has successfully grown household brands, championed innovation and guided and mentored up and-coming marketers and start-ups in programmes such as Google Squared and Creative HQ Incubator. Returning to New Zealand in 2016 he took over as Head of Sales and Marketing for energy retailer Powershop and was part of the leadership team that accelerated the businesses growth almost doubling the size of the business in 3 years.
Now as Head of Brand at Experience at Meridian he sits on the Retail Leadership team and leads teams across Marketing and Customer Experience for both the Meridian and Powershop brands. 

Subscribe to our monthly newsletter
©2026 Marketing Association | All right reserved